As the global population ages, fast foods become more prevalent and
distrust of traditional pharmaceuticals grows, the pressure on the food
and drinks industry to provide cost effective solutions for health problems
is growing year on year.

Key Trends in Nutraceutical Food and Drinks: Novel ingredients, new
applications and future revenue opportunities is a new management
report that provides an in-depth analysis
of the regional and global trends in the healthy ingredients sector and the
current state of the science behind their efficacy. Utilizing an analysis of
over 10,000 products, this report provides practical examples of current
ingredient applications and where the future ingredient opportunities may
lie and how to exploit them. This report enables you to direct your
marketing and NPD strategies to a particular health trend and avoid
those ingredients with little or no scientific credibility.

Evaluate and exploit new opportunities from the use of novel
nutraceutical ingredients within food and drinks products using the
analysis provided in this new report.

This new report will enable you to...

• Predict the effects of major health trends on global innovation
and NPD in terms of the share of NPD and growth of NPD in each
category and region based upon this report’s analysis of
Productscan data from over 10,000 product launches and detailed
epidemiological data.
• Understand key changes in food and drinks legislation.
Identify which regions are updating their regulatory processes and
how key companies are ensuring legislative compliance with this
report’s analysis of legislative changes by health trend.
• Benchmark leading executives opinions on the functional food
and drinks market and key ingredients using this report’s analysis
of our proprietary survey detailing the functional industry’s drivers,
trends and leading ingredients.
• Create more successful strategies to exploit future health
trends using this report’s case study analysis of highly innovative
trend leading brands and examples of ingredient launches into the
marketplace and key success factors.

Key issues examined in this report...

• European legislative changes. Further harmonization between the
European Foods Standards Agency (EFSA) and local bodies will
mean that the submission of dossiers for consideration by EFSA will
become an important part of product launches in the EU.
• Pharmaceutical safety. The damaging media coverage associated
with the anti-inflammatory drug Vioxx is lending credibility to
natural ingredient solutions. Vioxx was considered as safe as aspirin
and it’s withdrawal will inevitably drive more consumers to functional
food and drinks alternatives.
• Demographic changes. As the population ages oral skin care
products from mass market companies like Olay are likely to aid the
growth of “beauty from the inside” ingredients, foods and drinks.
• Labeling laws impact on product sales. The Food Allergen
Labeling and Consumer Protection Act in the US and the FSA
imposed “traffic light system” in the UK and Europe are both aimed
at helping consumers make informed healthier food choices and will
impact on some categories in 2007.

Your questions answered...

• What is the biggest change in Europe influencing functional food
and drinks NPD?
• Within each health trend, which food and drink categories are
growing the fastest?
• What measures are being introduced globally to promote better
heart health?
• Which digestive health ingredients will be making headlines in
2007?
• What is the biggest untapped opportunity for cardiovascular
products?
• Who are the major players providing ingredients for each of the key
health trends?
• What are the latest novel ingredients being tested for application in
food and drinks?