"1 Table of Contents 2
1.1 List of Tables 5
1.2 List of Figures 8
2 Introduction 12
2.1 What is This Report About? 12
2.2 Methodology 12
2.3 Profile Of Survey Respondents 13
3 Executive Summary 17
3.1 The Aerospace Industry is Moderately Optimistic About the Recovery of the Global Economy 17
3.2 Buyers and Suppliers in the Industry Are More Optimistic About Revenue Growth 17
3.3 Aerospace Companies Will Be Increasing Marketing Spend Over the Next 12 Months 18
3.4 Industry Players Face a Number of Key Challenges Due To the Recession 18
3.5 Suppliers and Buyers Are Adapting Their Marketing and Sales Strategies During Recession and Recovery to Face Immediate Business Concerns 19
4 Economic Outlook & Confidence 20
4.1 Global Economy Recovery Expectations 20
4.2 Revenue Growth Expectations 24
5 Aerospace Industry Investment Outlook 29
5.1 Fastest & Slowest Growing Markets 29
5.2 M&A Activity Predictions 39
5.3 Supplier’s Industry Outlook 43
1 Recession & Recovery: Threats & Opportunities For The Aerospace Industry 48
1.1 Leading Business Concerns Due To Recession 48
1.2 Key Actions To Overcome Business Threats 53
1.3 Key Actions To Maintain & Win Buyer Business 57
1.4 Leading Recession & Recovery Related Business Opportunities 68
2 Marketing Spend Activity 73
2.1 Annual Marketing Budgets: Suppliers to the Industry 73
2.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry 77
2.3 Change in Expenditure by Media Channel: Suppliers to the Industry 81
2.4 Future Investment in Marketing and Sales Technology: Suppliers to the Industry 88
2.5 Annual Marketing Budgets: Aerospace Industry Players 93
2.6 Expected Change in Marketing Expenditure Levels: Aerospace Industry Players 97
2.7 Change in Expenditure by Media Channel: Aerospace Industry Players 101
2.8 Future Investment in Marketing and Sales Technology: Aerospace Industry Players 106
3 Marketing and Sales Behaviors and Strategies and the Impact of Recession and Recovery 112
3.1 Key Marketing Aims: Suppliers to the Industry 112
3.2 Marketing and Sales Practices During Recession and Recovery: Suppliers to the Industry 117
3.3 Expected Adaptations to Marketing Activities During Recession and Recovery: Suppliers to the Industry 124
3.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry 132
3.5 Marketing Attitudes and Approaches: Suppliers to the Industry 138
3.6 Key Marketing Aims: Aerospace Industry Players 139
3.7 Marketing and Sales Practices During Recession and Recovery: Aerospace Industry Players 144
3.8 Expected Adaptations to Marketing Activities During Recession and Recovery: Aerospace Industry Players 148
3.9 Critical Success Factors for Choosing a Marketing Agency: Aerospace Industry Players 156
3.10 Marketing Attitudes and Approaches: Aerospace Industry Players 162
4 Appendix 164
4.1 Full Survey Results-Closed Questions 164
4.2 Methodology 168
4.3 Contact Us 169
4.4 About Global Markets Direct 169
4.5 Disclaimer 1691.1 List of Tables
Table 1: Count Of Global Aerospace Industry Survey Respondents By Company Type (Number Of Respondents), 2009 Industry Survey 13
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Aerospace Industry, 2009 13
Table 3: Buyer Respondents By Organization’s Global Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 14
Table 4: Buyer Respondents By Organization’s Total Employee Size (% Buyer Respondents), Global Aerospace Industry, 2009 14
Table 5: Supplier Respondents By Job Role (% Supplier Respondents), Global Aerospace Industry, 2009 15
Table 6: Supplier Respondents By Organization’s Global Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 15
Table 7: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Aerospace Industry, 2009 16
Table 8: Global Aerospace Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 22
Table 9: Global Aerospace Industry Expectations Of Global Economy Recovery Timings By Company Type: Aircraft Manufacturers & OEM's, Airlines, Aircraft Operators, Aerospace Industry Suppliers (% All Respondents), 2009 24
Table 10: Company Revenue Growth Optimism By Global Aerospace Industry Company Type: Aircraft Manufacturers & OEM's, Airlines, Aircraft Operators, Aerospace Industry Suppliers (% All Respondents), 2009 26
Table 11: Company Revenue Growth Optimism In The Global Aerospace Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 28
Table 12: Aircraft Manufacturer & OEM Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aircraft Manufacturer & OEM Respondents), 2009 31
Table 13: Airline Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Airline Respondents), 2009 33
able 14: Aircraft Operator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aircraft Operator Respondents), 2009 35
Table 15: Aerospace Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aerospace Industry Supplier Respondents), 2009 38
Table 16: Key Growth Areas In The Global Aerospace Industry (Analysis Of Supplier Respondents), 2009 44
Table 17: Key Growth Areas In The Global Aerospace Industry (Analysis Of CEO/MD/Director/Vice President/Board Level Supplier Respondents), 2009 44
Table 18: Key Declining Areas In The Global Aerospace Industry (Analysis Of Supplier Respondents), 2009 45
Table 19: Key Declining Areas In The Global Aerospace Industry (Analysis Of CEO/MD/Director/Vice President/Board Level Supplier Respondents), 2009 47
Table 20: Aircraft Manufacturer & OEM Vs. Airline Vs. Aircraft Operator Vs. Aerospace Industry Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Aerospace Industry Buyers And Suppliers (% All Respondents), 2009 51
Table 21: Leading Business Concerns For The Period 2009-2010 Among Global Aerospace Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 52
Table 22: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Aerospace Industry (Analysis Of All Respondents), 2009 54
Table 23: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Aerospace Industry – Senior Level Responses Only (Analysis Of CEO/MD/Director/Vice President/Board Level Respondents), 2009 55
Table 24: Most Important Actions Being Implemented By Aerospace Industry Suppliers To Overcome Leading Business Concerns In 2009-2010 (Analysis Of Aerospace Industry Supplier Respondents), 2009 56
Table 25: Most Important Actions Being Implemented By Aircraft Manufacturers and OEM’s, Airlines, Aircraft Operators To Overcome Leading Business Concerns In 2009-2010 In The Global Aerospace Industry (Analysis Of Aircraft manufacturers and OEM’s, Airlines, Aircraft Operators Respondents), 2009 57
Table 26: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Supplier Responses Versus All Buyer Responses (% All Respondents), 2009 60
Table 27: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Aircraft Manufacturer & OEM Versus Airline Versus Aircraft Operator (% Buyer Respondents), 2009 62
Table 28: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2009 63
Table 29: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2009 64
Table 30: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 66
Table 31: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009 67
Table 32: Leading Business Opportunities During The Recession In The Global Aerospace Industry (Analysis Of All Respondents), 2009 69
Table 33: Leading Business Opportunities During The Recession In The Global Aerospace Industry – Senior Level Responses Only (Analysis Of CEO/MD/Director/Vice President/Board Level Respondents),2009 70
Table 34: Leading Business Opportunities For Aerospace Suppliers During The Recession In The Global Aerospace Industry (Analysis Of Supplier Respondents), 2009 71
Table 35: Leading Business Opportunities For Aircraft Manufacturers and OEM’s, Airlines, Aircraft Operators During The Recession In The Global Aerospace Industry (Analysis Of Buyer Respondents), 2009 72
Table 36: Annual Marketing Budget in US Dollars by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 75
Table 37: Annual Marketing Budget in US Dollars by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 77
Table 38: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 79
Table 39: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 81
Table 40: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aerospace Equipment Supplier (% Aerospace Equipment Supplier Respondents), Global Aerospace Industry, 2009 83
Table 41: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aerospace MRO, Consultancy and Other Service Providers (% Aerospace MRO, Consultancy and Other Service Provider Respondents), Global Aerospace Industry, 2009 85
Table 42: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 91
Table 43: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 93
Table 44: Annual Marketing Budget in US Dollars by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 95
Table 45: Annual Marketing Budget in US Dollars by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 97
Table 46: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 99
Table 47: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 101
Table 48: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aircraft Manufacturer and OEM / Airline / Aircraft Operator (% Buyer Respondents), Global Aerospace Industry, 2009 103
Table 49: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 109
Table 50: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 111
Table 51: Key Marketing Aims Over the Next Year: Aerospace Equipment Supplier (% Aerospace Equipment Supplier Respondents), Global Aerospace Industry, 2009 113
Table 52: Key Marketing Aims Over the Next Year: Aerospace MRO, Consultancy and Other Service Providers (% Aerospace MRO, Consultancy and Other Service Provider Respondents), Global Aerospace Industry, 2009 114
Table 53: Most Rated New Media Channels for New Business Generation by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 119
Table 54: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 121
Table 55: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 127
Table 56: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 129
Table 57: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Aerospace Industry, 2009 135
Table 58: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 136
Table 59: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 137
Table 60: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Aerospace Equipment Suppliers Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009 139
Table 61: Key Marketing Aims Over the Next Year: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 140
Table 62: Most Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 145
Table 63: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 147
Table 64: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 151
Table 65: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 153
Table 66: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Aerospace Industry, 2009 159
Table 67: Critical Success Factors for Choosing a Marketing Agency by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 160
Table 68: Critical Success Factors for Choosing a Marketing Agency by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 161
Table 69: Marketing Attitudes and Approaches - Level of Agreement With the Following Statements: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 163
Table 70: Full Survey Results-Closed Questions 1641.2 List of Figures
Figure : Leading Business Concerns for the Period 2009-2010 Among Global Aerospace Industry Buyers and Suppliers (% All Respondents), 2009 19
Figure 1: Global Aerospace Industry Expectations Of Global Economy Recovery Timings (% All Respondents), 2009 21
Figure 2: Global Aerospace Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 22
Figure 3: Global Aerospace Industry Expectations Of Global Economy Recovery Timings By Company Type: Aircraft Manufacturers & OEM's, Airlines, Aircraft Operators, Aerospace Industry Suppliers (% All Respondents), 2009 23
Figure 4: Company Revenue Growth Optimism In The Global Aerospace Industry (% All Respondents), 2009 24
Figure 5: Company Revenue Growth Optimism By Global Aerospace Industry Company Type: Aircraft Manufacturers & OEM's, Airlines, Aircraft Operators, Aerospace Industry Suppliers (% All Respondents), 2009 26
Figure 6: Company Revenue Growth Optimism In The Global Aerospace Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 27
Figure 7: Aircraft Manufacturer & OEM Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aircraft Manufacturer & OEM Respondents), 2009 30
Figure 8: Airline Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Airline Respondents), 2009 32
Figure 9: Aircraft Operator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aircraft Operator Respondents), 2009 34
Figure 10: Aerospace Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aerospace Industry Supplier Respondents), 2009 37
Figure 11: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Aircraft Manufacturer & OEM Industry (% Aircraft Manufacturer & OEM Industry Respondents), 2009 39
Figure 12: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Airline Industry (% Airline Industry Respondents), 2009 40
Figure 13: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Aircraft Operator Industry (% Aircraft Operator Industry Respondents), 2009 41
Figure 14: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Aerospace Industry Supplier Industry (% Aerospace Industry Supplier Industry Respondents), 2009 42
Figure 15: Leading Business Concerns For The Period 2009-2010 Among Global Aerospace Industry Buyers And Suppliers (% All Respondents), 2009 49
Figure 16: Aircraft Manufacturer & OEM Vs. Airline Vs. Aircraft Operator Vs. Aerospace Industry Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Aerospace Industry Buyers And Suppliers (% All Respondents), 2009 50
Figure 17: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Supplier Responses Versus All Buyer Responses (% All Respondents), 2009 59
Figure 18: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Aircraft Manufacturer & OEM Versus Airline Versus Aircraft Operator (% Buyer Respondents), 2009 61
Figure 19: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 65
Figure 20: Annual Marketing Budget in US Dollars: Aerospace Equipment Suppliers Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009 74
Figure 21: Annual Marketing Budget in US Dollars by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 75
Figure 22: Annual Marketing Budget in US Dollars by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 76
Figure 23: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Aerospace Equipment Suppliers Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009 78
Figure 24: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 79
Figure 25: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 80
Figure 26: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aerospace Equipment Supplier (% Aerospace Equipment Supplier Respondents), Global Aerospace Industry, 2009 82
Figure 27: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aerospace MRO, Consultancy and Other Service Providers (% Aerospace MRO, Consultancy and Other Service Provider Respondents), Global Aerospace Industry, 2009 84
Figure 28: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 86
Figure 29: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Aerospace Industry, 2009 87
Figure 30: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Aerospace Equipment Supplier Vs. Aerospace MRO, Consultancy and Other Service Provider (% Supplier Respondents), Global Aerospace Industry, 2009 89
Figure 31: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 90
Figure 32: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 92
Figure 33: Annual Marketing Budget in US Dollars: Aircraft Manufacturer and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 94
Figure 34: Annual Marketing Budget in US Dollars by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 95
Figure 35: Annual Marketing Budget in US Dollars by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 96
Figure 36: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Aircraft Manufacturer and OEM / Airline / Aircraft Operator (% Buyer Respondents), Global Aerospace Industry, 2009 98
Figure 37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 99
Figure 38: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 100
Figure 39: Expected Increase or Decrease in Expenditure by Media Channel Over the Next 12 Months: Aircraft Manufacturer and OEM / Airline / Aircraft Operator (% Buyer Respondents), Global Aerospace Industry, 2009 102
Figure 40: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 104
Figure 41: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of The World (% Buyer Respondents), Global Aerospace Industry, 2009 106
Figure 42: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Aircraft Manufacturer and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 107
Figure 43: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 108
Figure 44: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 110
Figure 45: Key Marketing Aims Over the Next Year: Aerospace Equipment Supplier (% Aerospace Equipment Supplier Respondents), Global Aerospace Industry, 2009 113
Figure 46: Key Marketing Aims Over the Next Year: Aerospace MRO, Consultancy and Other Service Providers (% Aerospace MRO, Consultancy and Other Service Provider Respondents), Global Aerospace Industry, 2009 114
Figure 47: Most Important Key Marketing Aims Over the Next Year by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Aerospace Industry, 2009 115
Figure 48: Most Important Key Marketing Aims Over the Next Year by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 116
Figure 49: Most Important Key Marketing Aims Over the Next Year by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 117
Figure 50: Most Rated New Media Channels for New Business Generation: Aerospace Equipment Supplier Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009 118
Figure 51: Most Rated New Media Channels for New Business Generation by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 119
Figure 52: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 120
Figure 53: Importance of ROI Metric Types for Measuring Media Campaigns: Aerospace Equipment Supplier (% Aerospace Equipment Supplier Respondents), Global Aerospace Industry, 2009 122
Figure 54: Importance of ROI Metric Types for Measuring Media Campaigns: Aerospace MRO, Consultancy and Other Service Provider (% Aerospace MRO, Consultancy and Other Service Provider Respondents), Global Aerospace Industry, 2009 123
Figure 55: Expected Adaptations to Marketing Activities During Recession and Recovery: Aerospace Equipment Supplier Vs. Aerospace MRO, Consultancy and Other Service Provider (% Supplier Respondents), Global Aerospace Industry, 2009 125
Figure 56: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 126
Figure 57: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 128
Figure 58: Expected Change in Face-To-Face Meetings Over the Next 12 Months: Aerospace Equipment Supplier Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009 130
Figure 59: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009 131
Figure 60: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Supplier Respondents), Global Aerospace Industry, 2009 132
Figure 61: Critical Success Factors for Choosing a Marketing Agency: Aerospace Equipment Suppliers Vs. Aerospace MRO, Consultancy and Other Service Providers (% Supplier Respondents), Global Aerospace Industry, 2009 133
Figure 62: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Aerospace Industry, 2009 134
Figure 63: Key Marketing Aims Over the Next Year: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 140
Figure 64: Most Important Key Marketing Aims Over the Next Year by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Aerospace Industry, 2009 141
Figure 65: Most Important Key Marketing Aims Over the Next Year by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 142
Figure 66: Most Important Key Marketing Aims Over the Next Year by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 143
Figure 67: Most Rated New Media Channels for New Business Generation: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 144
Figure 68: Most Rated New Media Channels for New Business Generation by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 145
Figure 69: Most Rated New Media Channels for New Business Generation by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 146
Figure 70: Importance of ROI Metric Types for Measuring Media Campaigns: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 148
Figure 71: Expected Adaptations to Marketing Activities During Recession and Recovery: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 149
Figure 72: Expected Adaptations to Marketing Activities During Recession and Recovery by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 150
Figure 73: Expected Adaptations to Marketing Activities During Recession and Recovery by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 152
Figure 74: Expected Change in Face-To-Face Meetings Over the Next 12 Months: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 154
Figure 75: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Company Turnover (% Buyer Respondents), Global Aerospace Industry, 2009 155
Figure 76: Expected Change in Face-To-Face Meetings Over the Next 12 Months by Region: North America, Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Aerospace Industry, 2009 156
Figure 77: Critical Success Factors for Choosing a Marketing Agency: Aircraft Manufacturers and OEM / Airline / Aircraft Operators (% Buyer Respondents), Global Aerospace Industry, 2009 157
Figure 78: Critical Success Factors for Choosing a Marketing Agency by Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Aerospace Industry, 2009 158"
