This Bayerische Motoren Werke AG - SWOT Analysis company profile is the essential source for top-level company data and information. Bayerische Motoren Werke AG - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Bayerische Motoren Werke (BMW) is one of the leading manufacturers of premium passenger cars and motorcycles in Europe. It also offers insurance, reinsurance and information technology consulting services. The company primarily operates in Europe and Americas. It is headquartered in Munich, Germany and employed 100,041 people. The company recorded revenues of E53,197 million ($78,270.9 million) during the financial year ended December 2008 (FY2008), a decrease of 5% over 2007. The decrease in revenues was due to decline in sales of BMW, MINI and Rolls-Royce brand cars. The operating profit of the company was E921 million ($1,355.1 million) during FY2008, a decrease of 78.1% compared to 2007. The net profit was E324 million ($476.7 million) in FY2008, a decrease of 89.6% compared to 2007.

Scope of the Report

- Provides all the crucial information on Bayerische Motoren Werke AG required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affectingBayerische Motoren Werke AG in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams ofBayerische Motoren Werke AG
-Data is supplemented with details on Bayerische Motoren Werke AG history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement fromBayerische Motoren Werke AG

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