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Dollar Thrifty Automotive Group, Inc. (DTG) - Financial and Strategic SWOT Analysis Review

Dollar Thrifty Automotive Group, Inc.: New Dollar Thrifty Automotive Group, Inc. company profile published

Dollar Thrifty Automotive Group, Inc. (DTG) is a US-based holding company. The company carries out the business of the daily rental of vehicles to leisure and business customers. DTG operates through company-owned stores in the US and Canada. The company also sells rental franchises worldwide and provides reservations, data processing systems, sales and marketing, and other services to franchisees. It offers value-priced rental vehicles generally appealing to leisure customers, including foreign tourists, and small businesses, government business and independent business travelers. The company operates two rental car brands, namely, Dollar and Thrifty in the US and Canada. DTG is headquartered in Oklahoma, the US.

DTGs business strategy envisages capitalizing on the improving North American travel market and achieving sustained, profitable growth. The company plans to open nine new branches in tourist destinations, which would provide incremental revenue growth.

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