Table of Contents
Table of Contents 2
List of Tables 4
List of Figures 4
Ford Motor Company - Key Facts 5
Ford Motor Company - Business Description 5
Ford Motor Company - Major Products and Services 7
Ford Motor Company - History 8
Ford Motor Company - SWOT Analysis 9
SWOT Analysis - Overview 9
Ford Motor Company - Strengths 9
Strength - Wide Geographic Presence 9
Strength - Brand Reputation 9
Strength - Strong Portfolio of Quality Products 9
Ford Motor Company - Weaknesses 9
Weakness - Product Recall 9
Weakness - Declining Operating Margin 9
Weakness - Declining Market Share in Sector 9
Weakness - Huge Debts 10
Ford Motor Company - Opportunities 10
Opportunity - Huge Potential in the Emerging Markets 10
Opportunity - Outlook for Hybrid and Electric Vehicles 10
Opportunity - Increasing Demand for Fuel Efficient Vehicles 10
Opportunity - Restructured Operations 10
Ford Motor Company - Threats 11
Threat - Rising Manpower Costs 11
Threat - Intense Competition 11
Threat - US Economic Slowdown 11
Threat - Reorganized Chrysler and GM 11
Ford Motor Company - Key Competitors 12
Ford Motor Company - Key Employees 12
Ford Motor Company - Key Employee Biographies 14
Ford Motor Company - Company Statement 15
Ford Motor Company - Locations And Subsidiaries 16
Head Office 16
Other Locations & Subsidiaries 16
Ford Motor Company - Financial Ratios 19
Financial Ratios - Capital Market Ratios 19
Financial Ratios - Annual Ratios 19
Financial Ratios - Interim Ratios 20
Financial Ratios - Ratio Charts 21
Recent Developments 22
Financial Announcements 22
Oct 21, 2009: Ford Thailand's Q3 Sales Up 21% 22
Other Significant Developments 22
Apr 20, 2009: Ford Motor Displays iosis MAX Concept Car At Shanghai Auto Show 22
May 06, 2009: Ford Motor Invests $550 Million To Renovate Its Michigan Assembly Plant To Build New Focus Small Cars And EVs 22
May 19, 2009: Ford Motor To Launch New Ecoboost V-6 Endures Engine, Boot Camp 24
May 19, 2009: Ford Motor Introduces New Fuel-Efficient Car, 2010 Transit Connect 25
Jun 23, 2009: DOE Awards Three Auto Loans To Ford Motor, Nissan Motors And Tesla Motors For Advanced Vehicle Technologies 28
Jul 21, 2009: Ford Delivers New Fuel-Efficient Lineup For 2010 29
Aug 13, 2009: Ford To Increase Vehicle Production 31
Aug 18, 2009: Ford Develops Vehicle-to-Grid Communications and Control System 32
Aug 18, 2009: Ford Develops Intelligent System For Plug-In Hybrids To Communicate With Electric Grid 32
Aug 31, 2009: Ford Introduces New Fuel Efficient 6.7-Liter Power Stroke V-8 Turbocharged Diesel Engine 35
Aug 31, 2009: Ford To Use New Diesel Technology In 2011 F-Series Truck 36
Sep 01, 2009: Ford Thailand Unveils New Escape E20 4x2 XLT Edition 37
Sep 08, 2009: Ford Begins LCV Production At New Romanian Plant 38
Sep 10, 2009: Ford To Increase Chennai Plant Capacity To 200,000 Vehicles By 2010 38
Sep 14, 2009: Ford To Unveil C-Max, Grand C-Max 38
Sep 15, 2009: Ford of Europe Introduces Four-Cylinder Ecoboost Engine 39
Sep 15, 2009: Ford Confirms Arrival Of C-MAX In North America In 2011 39
Sep 16, 2009: Ford To Unveil BEV Prototypes At Frankfurt Motor Show 40
Sep 17, 2009: DOE Announces Finalized $5.9 Billion Loan For Ford Motor To Produce More Fuel Efficient Models 40
Jul 13, 2009: University of Liverpool, Ford Motor Receive Grant From Carbon Trust For New Low Carbon Ignition Technology 41
Sep 23, 2009: Ford Unveils New Figo, To Target Indian Market 42
Sep 25, 2009: Volvo Car To Introduce Plug-In Hybrids In 2012 42
Oct 09, 2009: Ford Accelerates Its Electric Vehicle Strategy 43
Oct 16, 2009: Ford Launches Fiesta Titanium Individual Special Edition 44
Oct 22, 2009: Ford Uses New Technology 'Noise Vision' 44
Oct 28, 2009: Ford To Display '34 Ford 3-Window Coupe Hot Rod 44
Oct 28, 2008: Ford To Invest GBP70 Million In Bridgend Engine Plant To Produce Low CO2 1.6-Litre, Four-Cylinder Petrol Engines 45
Dec 23, 2008: Ford Introduces New Fuel Efficient Mid-Size Fusion Hybrid Car 46
New Contracts 47
Sep 10, 2009: Oerlikon Solar, Clairvoyant Energy, Xtreme Power Partner To Set Up Renewable Energy Parks At Ford Motor Site 47
Oct 05, 2009: Corning Provides Its DuraTrap AT Filters To Ford of Europe For Clean Diesel Passenger Cars 48
Aug 19, 2008: Ford, DOE Plans To Extend Hydrogen Fuel Cell Electric Vehicle Program 48
Operations Updates 49
Feb 27, 2009: Ford To Produce New Fuel-Efficient EcoBoost Engines At Its Ohio Plant 49
Apr 20, 2009: Ford Motor To Develop Li-Ion Battery Systems For Vehicle Electrification Plans 49
May 06, 2009: Ford converts Michigan Assembly Plant into small car manufacturing plant 51
May 19, 2009: Ford Motor Starts Production Of Fuel-Efficient Ecoboost Engines At Cleveland Engine Plant No. 1 51
Jun 09, 2009: Hydro-Quebec Joins North America Wide Demonstration And Research Program On PHEVs 53
Jun 24, 2009: Ronn Motor Completes H2GO Computerized Test Data Results For Engines From Ford Motor 54
Aug 13, 2009: Ford Increases Vehicle Production As Customers Demand More Fuel-Efficient Vehicles 54
Aug 19, 2009: Ford's Fuel Efficient Transit Connect Compact Van Enters Market 55
Aug 27, 2009: Ford Adds Shifts At Plants In Missouri, Michigan To Meet Demand For Fuel Efficient Escape, F-150 56
Sep 11, 2009: Ford Increases Production Capacity At Dagenham, Bridgend Engine Plants 57
Sep 21, 2009: New Battery-powered Models From Ford, Volvo Under Trial 58
Sep 21, 2009: Ford, Changan Motor To Setup Third Plant In China 58
Sep 24, 2009: Ford JV Constructs New Passenger Car Plant In China 58
Oct 09, 2009: Ford Names Two New Members To Its JTF 59
Oct 12, 2009: Ford of Europe Raises Its Market Share To 10.1% 59
Oct 13, 2009: Ford Reports Strong Vehicle Sales In China 60
Oct 21, 2009: Ford, U of M To Develop Future Hybrid Vehicles 60
Apr 04, 2008: Ford To Install Third Wind Turbine At Its Dagenham Engine Manufacturing Plant 61
Oct 29, 2008: Ford’s SmartGauge To Maximize Fuel Efficiency In Ford Fusion And Mercury Milan Hybrids 61
Strategy and Business Planning 63
Jan 11, 2009: Ford Motor Plans To Bring Battery-Electric Vehicles In Four Years 63
Jan 11, 2009: Ford Plans To Launch Small Electric Cars In 2011 65
Feb 09, 2009: Ford Motor To Market Battery Electric-Powered Light Commercial Vehicle In North America 66
Apr 07, 2009: Invensys Process Systems Joins OPTFUEL Consortium For Feasibility Research Of Biofuels 66
May 13, 2009: Oncor Electric Joins Ford Motor To Seek Stimulus Funds For Testing Plug-In Hybrid And Electric Vehicles 67
May 26, 2009: Consumers Energy Collaborates With Ford Motor And 14 Other Utilities On Proposal To Promote Use Of EVs 68
Jun 07, 2009: Inci Aku Partners With Ford To Develop And Manufacture Hybrid Car Batteries 68
Aug 27, 2009: Ford Adds Shifts To Increase Production Of Vehicles 69
Sep 10, 2009: Ford To Transform Wixom Assembly Plant 69
Sep 21, 2009: Ford's On Voice-to-Text System Under Trial 69
Oct 05, 2009: BorgWarner Supplies Engine And Drivetrain Technologies For 2010 Ford Fusion, Mercury Milan 70
Oct 13, 2009: Ford Broadens Research, Innovation Community On Its In-Vehicle Connectivity System 70
Oct 14, 2009: Ford Defies Industry Trend 71
Oct 28, 2009: Ford Selects Geely As Bidder For Volvo Cars 71
Oct 30, 2009: Ford Teams Up With Azure Dynamics 72
Oct 30, 2009: Ford And Azure Dynamics Team Up To Deliver Battery Electric Commercial Van In 2010 72
Nov 11, 2009: Ford Teams Up To Develop Wheat Straw-Reinforced Plastic To Be Used In 2010 Ford Flex 73
Government and Public Interest 74
Apr 08, 2009: Kentucky And Its Universities To Partner With Argonne To Establish National Battery Manufacturing R&D Center 74
Aug 05, 2009: DOE Announces $2.4 Billion To Accelerate Manufacturing And Deployment Of New Batteries And Electric Vehicles 75
Aug 11, 2009: NYSERDA Joins EPRI To Conduct PHEV Effects On New York State’s Electrical Grid 76
Sep 15, 2009: MPSC Approves $4 Million In Michigan Efficiency Grants To A123Systems And Ford Motor 77
Sep 22, 2009: Ford To Receive $886m Loan From DOE 77
Appendix 78
Methodology 78
Ratio Definitions 78
About Global Markets Direct 81
Contact Us 81
Disclaimer 81
List of Tables
Ford Motor Company, Key Facts 5
Ford Motor Company, Major Products and Services 7
Ford Motor Company, History 8
Ford Motor Company, Key Employees 12
Ford Motor Company, Key Employee Biographies 14
Ford Motor Company, Subsidiaries 16
Ford Motor Company, Ratios based on current share price 19
Ford Motor Company, Annual Ratios 19
Ford Motor Company, Interim Ratios 20
List of Figures
Ford Motor Company, Ratio Charts 21