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Market Entry Strategies and Emerging Opportunities in the Car Rental Industry in BRIC

1884.08

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Market

Automotive and Parts

Report Type

Market Research

Country

Global

Published

20 January 2012

Number of Pages

198

Report Delivery

Download

Delivery Lead Time

Immediate

Publisher

BRICdata

File Format

PDF

Car Rental market in the BRIC expected to grow at a CAGR of 13.47% between 2011-2016

The four BRIC countries (Brazil, Russia, India and China) have a combined population of around three billion, slightly less than half the world's total population. The car rental industry in these four countries has been on a fast growth trajectory over the past last five years, having increased at a CAGR of around 20%. Over the next five years, the overall car rental industry in the BRIC nations is expected to continue to grow strongly at a CAGR of 13.47%, and is expected to reach US$17.04 billion in 2016, from a base of US$8.90 billion in 2011.

Marketing and sales strategies will play a key role in differentiating the service offerings of each company in the market. In the Brazilian car rental industry, growth is expected to be driven by the hosting of international sports events such as the 2014 FIFA World Cup and the 2016 Olympic Games, increasing volumes of both leisure and business tourists.

Key growth drivers in the Russian market include government initiatives to improve the country's infrastructure, and the increasing volume of tourists in both the leisure and business segments. In India, as well as targeting leisure and business tourists, car rental companies are also partnering with large corporate houses and business process outsourcing (BPO) companies for their travel requirements. In China, the new government policy on curbing private car usage which places restrictions on people buying or owning a vehicle is expected to drive the demand for car rental.

Report Scope

This report provides an extensive analysis of the car rental industry in each of the four BRIC nations: Brazil, Russia, India and China:

- It details historical values for the car rental market in each of the BRIC nations for 2007–2011, along with forecast figures for 2012–2016
- It offers detailed analysis of the factors driving the growth of car rentals, and the key emerging trends in each of the BRIC nations
- The report details the key trends, regulatory environment, market entry strategies and marketing and growth strategies in each of the BRIC nations
- It provides data on the key companies operating within the car rental industry in each of the BRIC nations

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Select License Type

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Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Site License

Site License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is intended for use by more than one individual, across for example, a site, an office, or a division or country.

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

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