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Padiberas Nasional Berhad (BERNAS) - Financial and Strategic SWOT Analysis Review

Padiberas Nasional Berhad (BERNAS) is an investment holding company. The company operates its business through two reportable segments, namely, Rice and Non- Rice segment. It acquires, collects, processes, exports, imports, purchases, stores, packages and distributes rice, paddy and other grain. BERNAS also caters to the management of Bumiputera Rice Millers Scheme, trade of last resort at Guaranteed Minimum Price, and national stockpile management. The company offers various types of rice such as brown rice, fragrant rice, glutinuous rice, local white rice, imported white rice, basmati rice, parboiled rice and broken rice. It operates as state's partner in the domestic paddy and rice industry. BERNAS undertakes activities such as seed production, paddy procurement, paddy farming and processing, rice processing and rice storage, distribution. BERNAS is headquartered in Jalan Kia Peng, Kuala Lumpur, Malaysia.

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