Advertising Agencies in the US

Mixed media: Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer. However, revenue is set to recover over the next five years, as firms adapt to the changing environment. Many agencies have established or acquired special divisions designed to provide these services, and integration of traditional media advertising with new media promotions will become increasingly important.

Advertising agencies create advertising campaigns and place the advertisements in periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material, media planning and buying (e.g. placing advertising).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.