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Advertising in China

China Advertising Market: New market research published

The advertising industry consists of agencies providing advertising, including display advertising, services. The Chinese advertising industry generated total revenues of $12.2bn in 2013, representing a compound annual growth rate (CAGR) of 12.2% between 2009 and 2013. The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $4.7bn, equivalent to 38.2% of the industry's overall value. The performance of the industry is forecast to decelerate, with an anticipated CAGR of 9.2% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $19.0bn by the end of 2018.

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Advertising in China

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