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Advertising in China

China Advertising Market: New insights

*The advertising industry consists of agencies providing advertising, including display advertising, services.

*The Chinese advertising industry had total revenues of $13,246.3m in 2014, representing a compound annual growth rate (CAGR) of 11.1% between 2010 and 2014.

*The food, beverage & personal/healthcare segment was the industry's most lucrative in 2014, with total revenues of $5,093.4m, equivalent to 38.5% of the industry's overall value.

*The performance of the industry is forecast to decelerate, with an anticipated CAGR of 8.5% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $19,942.7m by the end of 2019.

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Advertising in China

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