Advertising in China

Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Dentsu Inc.
Omnicom Group Inc.
WPP Group plc
Macroeconomic Indicators
Country Data
Appendix
Methodology
Industry associations
Related MarketLine research

List of Tables

Table 1: China advertising industry value: $ million, 2007–11
Table 2: China advertising industry category segmentation: $ million, 2011
Table 3: China advertising industry geography segmentation: $ million, 2011
Table 4: China advertising industry value forecast: $ million, 2011–16
Table 5: Dentsu Inc.: key facts
Table 6: Dentsu Inc.: key financials ($)
Table 7: Dentsu Inc.: key financials (¥)
Table 8: Dentsu Inc.: key financial ratios
Table 9: Omnicom Group Inc.: key facts
Table 10: Omnicom Group Inc.: key financials ($)
Table 11: Omnicom Group Inc.: key financial ratios
Table 12: WPP Group plc: key facts
Table 13: WPP Group plc: key financials ($)
Table 14: WPP Group plc: key financials (£)
Table 15: WPP Group plc: key financial ratios
Table 16: China size of population (million), 2007–11
Table 17: China gdp (constant 2000 prices, $ billion), 2007–11
Table 18: China gdp (current prices, $ billion), 2007–11
Table 19: China inflation, 2007–11
Table 20: China consumer price index (absolute), 2007–11
Table 21: China exchange rate, 2007–11

List of Figures

Figure 1: China advertising industry value: $ million, 2007–11
Figure 2: China advertising industry category segmentation: % share, by value, 2011
Figure 3: China advertising industry geography segmentation: % share, by value, 2011
Figure 4: China advertising industry value forecast: $ million, 2011–16
Figure 5: Forces driving competition in the advertising industry in China, 2011
Figure 6: Drivers of buyer power in the advertising industry in China, 2011
Figure 7: Drivers of supplier power in the advertising industry in China, 2011
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in China, 2011
Figure 9: Factors influencing the threat of substitutes in the advertising industry in China, 2011
Figure 10: Drivers of degree of rivalry in the advertising industry in China, 2011
Figure 11: Dentsu Inc.: revenues & profitability
Figure 12: Dentsu Inc.: assets & liabilities
Figure 13: Omnicom Group Inc.: revenues & profitability
Figure 14: Omnicom Group Inc.: assets & liabilities
Figure 15: WPP Group plc: revenues & profitability
Figure 16: WPP Group plc: assets & liabilities