Call Centres & Integrated Marketing in Australia

Firms in this industry answer telephone calls and relay messages to clients. They also provide telemarketing services on a contract or fee basis for clients. Via telephone, industry players may promote a client's products or services, take orders, solicit contributions and provide information to clients. Telemarketing companies never own the product or provide the service that they represent.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.