Celebrity & Sports Agents in the US

Seeing stars

A high level of saturation will impede significant revenue growth, as the number of agents exceeds the number of celebrities that need representation. Still, the industry will grow marginally over the next five years, as demand for entertainment increases in line with the economic recovery. Competition will remain strong, as agents compete in order to represent the most influential celebrities.

This industry includes agents and managers who represent creative and performing artists, sports figures, entertainers and public figures. Agents typically focus on finding work for a client and engage in contract negotiation and management for a client, for which they are entitled to a pre-determined commission. Managers have a more wide-ranging role that includes contract negotiation, finding sponsorships and endorsements and other services such as career advice and financial planning.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.