Online and Offline Classifieds Market in India 2012

Favorable demographics and the rapid growth in the business services sector are predominantly paving a lucrative way for both online and offline classifieds market in India. The presence of a sizeable online advertising market and the rapid growth of print media further propel the market. Evolution of the market has resulted in the emergence of a matured business and revenue model which is currently being adopted by the players operating in the market so as to establish a better foothold. With the evolution of technology and enhancement in the portable devices segment, the market is expected to gain a significant momentum in the ensuing years.

The report begins with an introduction section, defining the concept, segmentation and types of classifieds in the market. The section will clarify the various categories of classifieds and provide the readers with a clear understanding of the overall market in brief.

Market overview of the report talks about the Indian market as a whole and highlights important factors driving the market, initiatives taken by players and elaborates on the market size and forecasted growth figures in a graphical manner. It further gives a split of the market with respect to the online as well as offline classifieds for the years 2011 and 2016 respectively. Primarily, the market is boosted by the favorable demographics and growth in the services sector. Elaborating further, the report talks about online as well as offline classifieds separately in detail, wherein it provides information pertaining to their respective market size and growth figures.