PR Firms

1.INDUSTRY OVERVIEW
A Kaleidoscopic View of the PR Industry
Origins of Public Relations As an Industry
Choosing a Public Relations Agency
Operating Techniques of PR Firms
PR Viewed as Image Building Tool
How Do Public Relations Encourage Sales?
Global Market Analysis:
Table 1: Worldwide Public Relations Agency Services Market by Geographic Region – US, Europe, Asia-Pacific, and Rest of World Independently Analyzed with Annual Sales Figures in US$ Million for Years 2005 and 2006
Market Scenario
PR Industry Registers Record Revenues in 2007
A Global Market Primer
Table 2: Percentage Breakdown of Business Sources for PR Firms In 2008
Impact of the Recession: A Review
Industry Prospects for 2009
Statistical Findings
Table 3: Global Public Relations Industry: Breakdown of Revenue Growth by Country for the years 2008 and 2009F
Table 4: Global Public Relations Industry (2007): Percentage Breakdown of Revenues by Service Area
Table 5: Global Public Relations Industry (2007): Percentage Breakdown of Fee Income of Independent PR Firms by Region
Table 6: Global Public Relations Industry (2007): Percentage Breakdown of Revenues of Independent PR Firms by Practice Area
Major Barriers to Growth for Independent PR Firms, by Geographic Region
Client Industry Sectors with Good Growth Prospects: Country-wise Breakdown for 2009
Country-wise Breakdown of Public Relations Practices with Good Growth Prospects in 2009
High Tech PR Firms
History & Development of High Tech PR Firms
The Internet Era Creates Peak Demand for High-Tech PR Firms
High Tech PR Firms: Worst Hit by the 2001 Recession
Revival of the High Tech PR Industry
Hitech Start-Ups Create New Business for PR Firms
Blogs Create Additional Opportunities for High Tech PR Firms
Competitive Landscape
Table 7: Top-three PR Firms in the Global Market (2006): Percentage Breakdown of PR Revenues by Geographic Region
Table 8: Leading Public Relation Firms in the Global Market (2006): Breakdown by Average Global Fees (in US$ Millions)
Table 9: Global Public Relation Firms Market (2000): Breakdown of Leading Players by Worldwide Revenues (in US$ Millions)
2.MARKET TRENDS & ISSUES
Increased Audience Fragmentation
Blogs – A Coveted Communication Platform for PR Firms
Online &Social Media Tools are Here to Stay
Trends in Public Relations Market
Issues
Governmental Restrictions May Hinder Growth Prospects
Vulnerability to Risks From Operating in Developing Nations
Challenges Surrounding the PR Industry
3.MERGERS AND ACQUISITIONS
4.STRATEGIC CORPORATE DEVELOPMENTS
A REGIONAL PERSPECTIVE
1.THE UNITED STATES
PR Industry: Role and Structure
Industry Overview
Table 10: US Public Relations Industry (2007): Percentage Breakdown of Public Relations Spending by Sector
Optimism Prevails in the US PR Industry in the Face of Economic Recession
Demand Drivers
Hispanic Population – A Window of Opportunity
Various Forms of Medium
Leading Client Industry Sectors
Table 11: US PR Industry (2007-2008): Breakdown of Leading Client Industry Sectors by Revenue Growth
Competitive Scenario
A Historic Retrospective:
Table 12: Leading Independently Owned PR Firms in US (2002): Breakdown by Fee Income (In $ Million)
2.JAPAN
Market Overview
Growth Strategies
3.EUROPE
3a.IRELAND
3b.ITALY
3c.RUSSIA
PR Industry in Russia
PR Industry Registers Buoyant Growth in 2008
Table 13: Russian Public Relations Industry: Annual Revenues in US$ Million for Years 2007 through 2009
Table 14: Russian Public Relation Services Market: Annual Revenues in US$ Million for Years 2007 through 2009
3d.THE UNITED KINGDOM
Industry Overview
4.ASIA-PACIFIC
Rise of Multinational Brands Fuel PR Demand in Asia
Market Diversity Poses Challenge for PR Firms in Asia
4a.CHINA
Public Relations Industry in China
PR Industry Gains Reputation in China: A Historic Perspective
4b.INDIA
The Development of PR Industry in India
Traditional Media
The Present Scenario
The Advent of Modern PR Practices
Global Directory