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Public Relations Firms in the US - Industry Market Research Report

US Public Relations Firms Market: Web-based marketing and social media trends will fuel growth

Public relations firms are taking advantage of social networking websites and other technology-focused trends in order to gain footing in the new economic climate. As the general economy moves into a recovery, corporate spending will increase, fueling industry revenue. However, midsize firms will be threatened by the increasing specialization of small firms and global network of large firms, resulting in further consolidation...

Public relations firms are generally involved in a number of activities on a client's behalf. Operators offer services to improve the profile and image of a company or its board members, assist consumers' understanding of a product or service, and inform shareholders of company activities. PR agencies are also involved in monitoring the media on behalf of clients to immediately correct or counteract any adverse publicity, information or misleading statements. This typically involves maintaining close contact with media sources and having crisis plans ready for any possible attack on a client firm's image or reputation by a wide range of actors, including environmental organizations, local community groups and politicians...

Major Market Players

Omnicom Group Inc.

Revenue
$11bn
Annual Growth 08-13
2.6%
Employment
54,618
Businesses
8,352

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