Fertilizer in Canada - Market Research Report

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Market volume forecast 13
Five Forces Analysis 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Threat of substitutes 18
Degree of rivalry 19
Leading Companies 20
Agrium Inc. 20
Migao Corporation 23
Potash Corporation of Saskatchewan Inc. 26
Macroeconomic Indicators 29
Country Data 29
Appendix 31
Methodology 31
Industry associations 32
Related MarketLine research 32

LIST OF TABLES
Table 1: Canada fertilizer market value: $ million, 2007–11 8
Table 2: Canada fertilizer market volume: thousand tonnes, 2007–11 9
Table 3: Canada fertilizer market category segmentation: $ million, 2011 10
Table 4: Canada fertilizer market geography segmentation: $ million, 2011 11
Table 5: Canada fertilizer market value forecast: $ million, 2011–16 12
Table 6: Canada fertilizer market volume forecast: thousand tonnes, 2011–16 13
Table 7: Agrium Inc.: key facts 20
Table 8: Agrium Inc.: key financials ($) 21
Table 9: Agrium Inc.: key financial ratios 21
Table 10: Migao Corporation: key facts 23
Table 11: Migao Corporation: key financials ($) 24
Table 12: Migao Corporation: key financials (C$) 24
Table 13: Migao Corporation: key financial ratios 24
Table 14: Potash Corporation of Saskatchewan Inc.: key facts 26
Table 15: Potash Corporation of Saskatchewan Inc.: key financials ($) 27
Table 16: Potash Corporation of Saskatchewan Inc.: key financial ratios 27
Table 17: Canada size of population (million), 2007–11 29
Table 18: Canada gdp (constant 2000 prices, $ billion), 2007–11 29
Table 19: Canada gdp (current prices, $ billion), 2007–11 29
Table 20: Canada inflation, 2007–11 30
Table 21: Canada consumer price index (absolute), 2007–11 30
Table 22: Canada exchange rate, 2007–11 30

LIST OF FIGURES
Figure 1: Canada fertilizer market value: $ million, 2007–11 8
Figure 2: Canada fertilizer market volume: thousand tonnes, 2007–11 9
Figure 3: Canada fertilizer market category segmentation: % share, by value, 2011 10
Figure 4: Canada fertilizer market geography segmentation: % share, by value, 2011 11
Figure 5: Canada fertilizer market value forecast: $ million, 2011–16 12
Figure 6: Canada fertilizer market volume forecast: thousand tonnes, 2011–16 13
Figure 7: Forces driving competition in the fertilizer market in Canada, 2011 14
Figure 8: Drivers of buyer power in the fertilizer market in Canada, 2011 15
Figure 9: Drivers of supplier power in the fertilizer market in Canada, 2011 16
Figure 10: Factors influencing the likelihood of new entrants in the fertilizer market in Canada, 2011 17
Figure 11: Factors influencing the threat of substitutes in the fertilizer market in Canada, 2011 18
Figure 12: Drivers of degree of rivalry in the fertilizer market in Canada, 2011 19
Figure 13: Agrium Inc.: revenues & profitability 21
Figure 14: Agrium Inc.: assets & liabilities 22
Figure 15: Migao Corporation: revenues & profitability 25
Figure 16: Migao Corporation: assets & liabilities 25
Figure 17: Potash Corporation of Saskatchewan Inc.: revenues & profitability 27
Figure 18: Potash Corporation of Saskatchewan Inc.: assets & liabilities 28