"1 Table of Contents 2
1.1 List of Tables 5
1.2 List of Figures 8
2 Introduction 12
2.1 What is This Report About? 12
2.2 Methodology 12
2.3 Profile of Survey Respondents 13
3 Executive Summary 17
3.1 The Chemical Industry is Generally Optimistic About the Recovery of the Global Economy 17
3.2 The Level of Optimism About Revenue Growth is Marginally Positive Among Buyers and Suppliers 17
3.3 Chemical Companies Will Be Increasing Procurement Spend Over the Next 12 Months 17
3.4 Industry Players Face a Number of Key Challenges Due to the Recession 17
3.5 Suppliers and Buyers Are Adapting to New Marketing and Sales Strategies During Recession and Recovery to Face Immediate Business Concerns 18
4 Economic Outlook and Confidence 19
4.1 Global Economy Recovery Expectations 19
4.2 Revenue Growth Expectations 23
5 Chemical Industry Investment Outlook 27
5.1 Fastest and Slowest Growing Markets 27
5.2 M&A Activity Predictions 34
5.3 Supplier’s Industry Outlook 38
6 Recession: Threats and Opportunities for the Chemical Industry 41
6.1 Leading Business Concerns Due to Recession 41
6.2 Key Actions to Overcome Business Threats 45
6.3 Key Actions to Maintain and Win Buyer Business 49
6.4 Leading Recession and Recovery Related Business Opportunities 59
7 Marketing Spend Activity 62
7.1 Annual Marketing Budgets: Suppliers to the Industry 62
7.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry 66
7.3 Change in Expenditure By Media Channel: Suppliers to the Industry 71
7.4 Future Investment in Marketing and Sales Technology: Suppliers to the Industry 77
7.5 Annual Marketing Budgets: Chemicals Industry Players 83
7.6 Expected Change in Marketing Expenditure Levels: Chemical Industry Players 87
7.7 Change in Expenditure By Media Channel: Chemical Industry Players 91
7.8 Future Investment in Marketing and Sales Technology: Chemical Industry Players 98
8 Marketing and Sales Behaviors and Strategies and the Impact of Recession and Recovery 103
8.1 Key Marketing Aims: Suppliers 103
8.2 Marketing and Sales Practices During Recession and Recovery: Suppliers to The Industry 107
8.3 Expected Adaptations to Marketing Activities During Recession and Recovery: Suppliers to the Industry 112
8.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry 119
8.5 Marketing Attitudes and Approaches: Suppliers to the Industry 124
8.6 Key Marketing Aims: Chemical Industry Players 126
8.7 Marketing and Sales Practices During Recession and Recovery: Chemicals Industry Players 129
8.8 Expected Adaptations to Marketing Activities During Recession and Recovery: Chemicals Industry Players 134
8.9 Critical Success Factors for Choosing a Marketing Agency: Chemicals Industry Players 141
8.10 Marketing Attitudes and Approaches: Chemical Industry Players 146
9 Appendix 148
9.1 Full Survey Results-Closed Questions 148
9.2 Methodology 153
9.3 Contact Us 154
9.4 About Global Markets Direct 154
9.5 Disclaimer 1541.1 List of Tables
Table 1: Count of Global Chemicals Industry Survey Respondents by Company Type (Number of Respondents), 2009 Industry Survey 13
Table 2: Buyer Respondents by Job Role (% Buyer Respondents), Global Chemicals Industry, 2009 14
Table 3: Buyer Respondents by Organization’s Global Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 14
Table 4: Buyer Respondents by Organization’s Total Employee Size (% Buyer Respondents), Global Chemicals Industry, 2009 15
Table 5: Supplier Respondents by Job Role (% Supplier Respondents), Global Chemicals Industry, 2009 15
Table 6: Supplier Respondents by Organization’s Global Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 16
Table 7: Supplier Respondents by Organization's Total Employee Size (% Supplier Respondents), Global Chemicals Industry, 2009 16
Table 8: Global Chemicals Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 21
Table 9: Global Chemicals Industry Expectations of Global Economy Recovery Timings by Company Type: Chemicals Processors / Manufacturers, Chemicals Contractors, Chemicals Industry Suppliers (% All Respondents), 2009 22
Table 10: Company Revenue Growth Optimism by Global Chemicals Industry Company Type: Chemicals Processors / Manufacturers, Chemicals Contractors, Chemicals Industry Suppliers (% All Respondents), 2009 24
Table 11: Company Revenue Growth Optimism in the Global Chemicals Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 26
Table 12: Chemicals Processor / Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Chemicals Processor / Manufacturer Respondents), 2009 29
Table 13: Chemicals Contractor Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Chemicals Contractor Respondents), 2009 31
Table 14: Chemicals Industry Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Chemicals Industry Supplier Respondents), 2009 33
Table 15: Key Growth Areas in the Global Chemicals Industry (Analysis of Supplier Respondents), 2009 38
Table 16: Key Growth Areas in the Global Chemicals Industry (Analysis of CEO/MD/Board/Senior Level Supplier Respondents), 2009 39
Table 17: Key Declining Areas in the Global Chemicals Industry (Analysis of Supplier Respondents), 2009 39
Table 18: Key Declining Areas in the Global Chemicals Industry (Analysis of CEO/MD/Board/Senior Level Supplier Respondents), 2009 40
Table 19: Chemicals Processor / Manufacturer Vs. Chemicals Contractor Vs. Chemicals Industry Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Chemicals Industry Buyers and Suppliers (% All Respondents), 2009 44
Table 20: Leading Business Concerns for the Period 2009-2010 Among Global Chemicals Industry Buyers and Suppliers by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 45
Table 21: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Chemicals Industry (Analysis of All Respondents), 2009 46
Table 22: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Chemicals Industry – Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents), 2009 47
Table 23: Most Important Actions Being Implemented by Chemicals Industry Suppliers to Overcome Leading Business Concerns in 2009-2010 in the Global Chemicals Industry (Analysis of Chemicals Industry Suppliers Respondents), 2009 47
Table 24: Most Important Actions Being Implemented by Chemicals Processors / Manufacturers, Chemicals Contractors to Overcome Leading Business Concerns in 2009-2010 in the Global Chemicals Industry (Analysis of Chemicals Processors / Manufacturers, Chemicals Contractors Respondents), 2009 48
Table 25: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 51
Table 26: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Chemicals Processor / Manufacturer Vs. Chemicals Contractor (% Buyer Respondents), 2009 53
Table 27: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Analysis of Buyer Respondents by Company Turnover (% Buyer Respondents), 2009 54
Table 28: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Analysis of All Buyer Respondents by Procurement Budget (% Buyer Respondents), 2009 55
Table 29: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 57
Table 30: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Analysis of All Buyer Respondents by Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009 58
Table 31: Leading Business Opportunities During the Recession in the Global Chemicals Industry (Analysis of All Respondents), 2009 59
Table 32: Leading Business Opportunities During the Recession in the Global Chemicals Industry – Senior Level Responses Only (Analysis of CEO/MD/Board/Senior Level Respondents), 2009 60
Table 33: Leading Business Opportunities for Chemicals Industry Suppliers During the Recession in the Global Chemicals Industry (Analysis of Supplier Respondents), 2009 61
Table 34: Leading Business Opportunities for Chemicals Processors / Manufacturers, Chemicals Contractors During the Recession in the Global Chemicals Industry (Analysis of Buyer Respondents), 2009 61
Table 35: Annual Marketing Budget in US$ By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 64
Table 36: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 65
Table 37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 69
Table 38: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 70
Table 39: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 73
Table 40: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 80
Table 41: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 82
Table 42: Annual Marketing Budget in US$ By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 85
Table 43: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 86
Table 44: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 89
Table 45: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 90
Table 46: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 93
Table 47: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 100
Table 48: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 102
Table 49: Key Marketing Aims Over the Next Year: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 104
Table 50: Most Rated New Media Channels for New Business Generation By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 109
Table 51: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 111
Table 52: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 114
Table 53: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 116
Table 54: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Chemicals Industry, 2009 122
Table 55: Critical Success Factors for Choosing a Marketing Agency By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 123
Table 56: Critical Success Factors for Choosing a Marketing Agency By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 124
Table 57: Marketing Attitudes and Approaches - Level of Agreement with the Following Statements: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 125
Table 58: Key Marketing Aims Over the Next Year: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 127
Table 59: Most Rated New Media Channels for New Business Generation By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 131
Table 60: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 133
Table 61: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 136
Table 62: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest Of World (% Buyer Respondents), Global Chemicals Industry, 2009 138
Table 63: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Chemicals Industry, 2009 144
Table 64: Critical Success Factors for Choosing a Marketing Agency By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 145
Table 65: Critical Success Factors for Choosing a Marketing Agency By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 146
Table 66: Marketing Attitudes and Approaches - Level Of Agreement With The Following Statements: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 147
Table 67: Full Survey Results – Closed Questions 1481.2 List of Figures
Figure: Leading Business Concerns for the Period 2009-2010 Among Global Chemicals Industry Buyers and Suppliers (% All Respondents), 2009 18
Figure 1: Global Chemicals Industry Expectations of Global Economy Recovery Timings (% All Respondents), 2009 19
Figure 2: Global Chemicals Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 20
Figure 3: Global Chemicals Industry Expectations of Global Economy Recovery Timings by Company Type: Chemicals Processors / Manufacturers, Chemicals Contractors, Chemicals Industry Suppliers (% All Respondents), 2009 22
Figure 4: Company Revenue Growth Optimism in the Global Chemicals Industry (% All Respondents), 2009 23
Figure 5: Company Revenue Growth Optimism by Global Chemicals Industry Company Type: Chemicals Processors / Manufacturers, Chemicals Contractors, Chemicals Industry Suppliers (% All Respondents), 2009 24
Figure 6: Company Revenue Growth Optimism in the Global Chemicals Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 25
Figure 7: Chemicals Processor / Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Chemicals Processor / Manufacturer Respondents), 2009 28
Figure 8: Chemicals Contractor Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Chemicals Contractor Respondents), 2009 30
Figure 9: Chemicals Industry Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Chemicals Industry Supplier Respondents), 2009 32
Figure 10: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Chemicals Processor / Manufacturer Industry (% Chemicals Processor / Manufacturer Industry Respondents), 2009 35
Figure 11: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Chemicals Contractor Industry (% Chemicals Contractor Industry Respondents), 2009 36
Figure 12: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Chemicals Supplier Industry (% Chemicals Industry Supplier Industry Respondents), 2009 37
Figure 13: Leading Business Concerns for the Period 2009-2010 Among Global Chemicals Industry Buyers and Suppliers (% All Respondents), 2009 42
Figure 14: Chemicals Processor / Manufacturer Vs. Chemicals Contractor Vs. Chemicals Industry Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Chemicals Industry Buyers and Suppliers (% All Respondents), 2009 43
Figure 15: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 50
Figure 16: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Chemicals Processor / Manufacturer Vs. Chemicals Contractor (% Buyer Respondents), 2009 52
Figure 17: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Chemicals Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009 56
Figure 18: Annual Marketing Budget in US$: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 62
Figure 19: Annual Marketing Budget in US$ By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 63
Figure 20: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 65
Figure 21: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 67
Figure 22: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 68
Figure 23: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 70
Figure 24: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 72
Figure 25: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 75
Figure 26: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 76
Figure 27: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 78
Figure 28: Expected Marketing and Sales Technologies to Invest In Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 79
Figure 29: Expected Marketing and Sales Technologies to Invest in Over The Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 81
Figure 30: Annual Marketing Budget in US$: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 83
Figure 31: Annual Marketing Budget in US$ By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 84
Figure 32: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 86
Figure 33: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 87
Figure 34: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 88
Figure 35: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 90
Figure 36: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 92
Figure 37: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 95
Figure 38: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 97
Figure 39: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 99
Figure 40: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 100
Figure 41: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 101
Figure 42: Key Marketing Aims Over the Next Year: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 104
Figure 43: Most Important Key Marketing Aims Over the Next Year By Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Chemicals Industry, 2009 105
Figure 44: Most Important Key Marketing Aims Over the Next Year By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 106
Figure 45: Most Important Key Marketing Aims Over the Next Year By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 107
Figure 46: Most Rated New Media Channels for New Business Generation: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 108
Figure 47: Most Rated New Media Channels for New Business Generation By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 109
Figure 48: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 110
Figure 49: Importance of ROI Metric Types for Measuring Media Campaigns: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 112
Figure 50: Expected Adaptations to Marketing Activities During Recession and Recovery: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 113
Figure 51: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 114
Figure 52: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 115
Figure 53: Expected Change in Face-to-Face Meetings Over the Next 12 Months: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 117
Figure 54: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Chemicals Industry, 2009 118
Figure 55: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Chemicals Industry, 2009 119
Figure 56: Critical Success Factors for Choosing a Marketing Agency: Chemicals Industry Supplier (% Supplier Respondents), Global Chemicals Industry, 2009 120
Figure 57: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Chemicals Industry, 2009 121
Figure 58: Key Marketing Aims Over the Next Year: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 127
Figure 59: Most Important Key Marketing Aims Over the Next Year By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Chemicals Industry, 2009 128
Figure 60: Most Important Key Marketing Aims Over the Next Year By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 128
Figure 61: Most Important Key Marketing Aims Over the Next Year By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 129
Figure 62: Most Rated New Media Channels for New Business Generation: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 130
Figure 63: Most Rated New Media Channels for New Business Generation By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 131
Figure 64: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 132
Figure 65: Importance of ROI Metric Types for Measuring Media Campaigns: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 133
Figure 66: Expected Adaptations to Marketing Activities During Recession and Recovery: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 134
Figure 67: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 135
Figure 68: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 137
Figure 69: Expected Change in Face-to-Face Meetings Over the Next 12 Months: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 139
Figure 70: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Chemicals Industry, 2009 140
Figure 71: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Chemicals Industry, 2009 141
Figure 72: Critical Success Factors for Choosing a Marketing Agency: Chemicals Processor / Manufacturer / Contractor (% Buyer Respondents), Global Chemicals Industry, 2009 142
Figure 73: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Chemicals Industry, 2009 143"