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Clorox Co, The in Home Care (World)

Global Clorox Co, The Market: New market analysis published

Clorox delivered a strong performance in 2013, benefiting from rising demand in its core business, bleach, the low-cost disinfectant that has potential to grow in both developed and developing markets. While product innovation has contributed significantly to its growth, the company may need to step up its geographic expansion to make its business stronger.

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