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Clorox Co, The in Home Care (World)

Clorox Co Company Profile: New insights

US company Clorox is the world's largest producer of bleach and the leading player in bleach, surface care and toilet care in its domestic market. This profile analyses the company's strategies to build on its established brand strength and develop its product offer in line with evolving challenges in the US market. It also examines Clorox's efforts to extend its presence in expanding emerging markets in Latin America and the Middle East and Africa.

Clorox delivered a strong performance in 2013, benefiting from rising demand in its core business, bleach, the low-cost disinfectant that has potential to grow in both developed and developing markets. While product innovation has contributed significantly to its growth, the company may need to step up its geographic expansion to make its business stronger.

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