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Dorel Industries Inc. (DII.B) - Financial and Strategic SWOT Analysis Review

Dorel Industries Inc. (Dorel) is a consumer products manufacturing company.

Dorel designs, manufactures, distributes and markets juvenile products and bicycles.

The company is also a North American furniture distributor.

It conducts its business activities through three segments namely, Juvenile segment, Recreational/Leisure segment and Home Furnishings segment.

The branded products of the company include Quinny, Maxi-Cosi, Safety 1st, Infanti and Bebe Confort.

The bicycles are marketed through the brands Cannondale, Schwinn, GT, Mongoose and Iron Horse as well as SUGOI.

The company offers products such as infant car seats, strollers, high chairs, toddler beds, bicycles, jogging strollers, scooters, play yards, cribs and infant health and safety aids.

The Recreational/Leisure segment comprises three distinct operating divisions: The Cycling Sports Group (CSG) division which deals specifically with the Independent Bicycle Dealers (IBD) channel; the Pacific Cycle division which deals with the mass merchant and sporting goods channel; and the Apparel Footwear Group (AFG) which incorporates the SUGOI, Cannondale, GT, Schwinn, IronHorse and Mongoose apparel lines.

Home Furnishings products include office furniture, metal and wood home office furniture, computer tables, microwave stands, entertainment and home theatre units.

It also produces metal folding furniture, futons, step stools, and ladders.

It operates in the US, Canada, Brazil, Europe, Asia and Australia.

Dorel is headquartered in Montreal, Quebec, Canada.

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