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Fage Dairy Industry S.A. - Strategic SWOT Analysis Review

Fage Dairy Industry S.A.: New Fage Dairy Industry S.A. company profile published

Fage Dairy Industry S.A. (Fage) is a leading dairy products company based in Greece. The company, along with its subsidiaries, manufactures and distributes a wide range of branded dairy products, including yogurt and dairy desserts, milk and milk creams, and modern packaged cheese. The company markets its products under the trademark FAGE with brand names that include FAGE, Total, Ageladitsa, Fruyo, Velvet, Junior, Farma, GALA 10, ABC, Trikalino, Flair, and NJOY. The company also distributes and sells fruit juices produced by other companies. The company operates three plants in Greece, one in the US and has international operations across Europe, Asia, America and Australia. Fage is headquartered in Athens, Greece.

The companys strategy envisages reinforcing its leading position in the market through continued investment in the brands, enhanced promotion and distinct positioning of existing product range, and introduction of new, innovative and well-researched products. The company also intends to expand its international operations in the US, the UK and Italy and penetrate new export markets. To this end, the company recently established a subsidiary in Germany named FAGE Deutschland GmbH.

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