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Heineken N.V. - SWOT, Strategy and Corporate Finance Report

Heineken N.V.: Company Profile - New SWOT Analysis

Heineken N.V. (Heineken or the company) is one of the leading brewers that owns and manages a portfolio of beer brands. The company operates in Europe, the Americas, Africa, the Middle East and Asia Pacific. It is headquartered in Amsterdam, the Netherlands and employed about 64,252 people, on an average, in 2011. The company recorded revenues of E17,123 million (approximately $23,842.1 million) in the financial year ended December 2011 (FY2011), an increase of 6.1% over FY2010. The increase in revenues was primarily driven by the acquisition of new breweries in Nigeria and Ethiopia. The operating profit of the company was E2,215 million (approximately $3,084.2 million) in FY2011, a decrease of 3.6% over FY2010. The net profit was E1,430 million (approximately $1,991.1 million) in FY2011, a decrease of 1.2% over FY2010

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