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Procter & Gamble Co, The in Home Care (World)

Procter & Gamble continued to lead the global home care market in 2012 thanks to its scale of business. Although it enjoyed growth driven by product innovation, Procter & Gamble is still strongly biased towards mature markets, where the company lacked economical portfolios to adapt to changing consumer needs. With a new CEO in position, the company is looking to restructure for more enhanced growth.

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