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Procter & Gamble Co, The in Tissue and Hygiene (World)

Procter & Gamble is the global number one player in retail tissue and hygiene underpinned by its strength in sanitary protection and nappies/diapers/pants.

The company however remains overly dependent on mature markets and its recent results show a gradual weakening in consumer demand for its products.

In mature markets, the company continues to pursue a premium price positioning strategy.

Meanwhile, emerging markets have continued thus far to compensate for weak growth elsewhere.

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