The Body Shop International PLC: Company Profile and SWOT Analysis

The Body Shop International plc (Body Shop) is one of world's largest cosmetics companies. It operates a chain of cosmetic stores specializing in skin and hair care products made from natural ingredients. The company offers its products under various categories, which include skin care, bath and body, hair care, products for men, make up and home fragrance products. The company markets its products through its own shops, mail order catalogues, franchised outlets, home sales, and internet. It operated more than 2,550 stores in 63 countries worldwide as of December 31, 2009. Body Shop operates across strategic locations in the Americas, Asia Pacific, Europe, the Middle East and Africa. The company is headquartered in London, the UK.

Synopsis

The 'The Body Shop International PLC: Company Profile and SWOT Analysis' contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.

Scope

• Examines and identifies key information and issues about 'The Body Shop International PLC' for business intelligence requirements
• Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported
• The profile also contains information on business operations, company history, major products and services, prospects, key employees, locations and subsidiaries

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