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Unilever Group in Beauty and Personal Care (World)

Unilever Group Company Profile: New insights

Unilever's strategy of increasingly reaching towards higher-priced premium segments while expanding in larger developed markets is delivering positive results. Under its ongoing premiumisation strategy, Unilever is intensifying activities to strengthen its personal care portfolio with new ranges via both acquisition (four premium labels purchased in 2015) and organic product development, such as TRESemmé Perfectly (Un)done in hair care.

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