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Whirlpool Corp in Consumer Appliances (World)

Global Whirlpool Corp Market: New market analysis published

Whirlpool lost its major appliances global leader position to Haier in 2012. However, 2013 marked the best year for the company since the economic crisis, driven by the long awaited recovery of the US market. North America and Latin America are strong markets for the company, but, despite having made significant in-roads in the Indian market, it remains a modest player in Asia Pacific. The company is betting on its acquisition of Hefei Sanyo in China to give it the boost it needs in this region.

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