Air Care in Austria

Air Care in Belgium
Euromonitor International
June 2009
List of Contents and Tables
Executive Summary
Sales of Household Care Continue To Decline in Belgium
Consumers Ask for Efficiency and Convenience
Multinationals Dominate Household Care
Supermarkets/hypermarkets Lead Distribution
Negative Value Growth Forecast
Key Trends and Developments
Environmental Concerns Shape Household Care
Promotional Activity Becomes the Norm
Private Label Stabilises Its Share
Dishwasher and Washing Machine Penetration
Market Indicators
Table 1 Households 2003-2008
Market Data
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research Sources
Bolton Belgium
Strategic Direction
Key Facts
Summary 2 Bolton Belgium: Key Facts
Company Background
Production
Summary 3 Bolton Belgium: Production Statistics 2008
Competitive Positioning
Summary 4 Bolton Belgium: Competitive Position 2008
Delhaize Group SA
Strategic Direction
Key Facts
Summary 5 Delhaize Group: Key Facts
Summary 6 Delhaize Group: Operational Indicators
Company Background
Production
Competitive Positioning
Ecover Belgium NV
Strategic Direction
Key Facts
Summary 7 Ecover Belgium NV: Key Facts
Summary 8 Ecover Belgium NV: Operational Indicators
Company Background
Production
Summary 9 Ecover Belgium NV: Production Statistics 2008
Competitive Positioning
Summary 10 Ecover Belgium NV: Competitive Position 2008
Mcbride Plc
Strategic Direction
Key Facts
Summary 11 McBride NV: Key Facts
Summary 12 McBride NV: Operational Indicators
Company Background
Production
Summary 13 McBride NV: Production Statistics 2007
Competitive Positioning
Summary 14 McBride Plc: Competitive Position 2008
Riem, Groupe
Strategic Direction
Key Facts
Summary 15 Riem, Groupe: Key Facts
Summary 16 Riem, Groupe: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Riem, Groupe: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Air Care by Subsector: Value 2003-2008
Table 12 Sales of Air Care by Subsector: % Value Growth 2003-2008
Table 13 Air Care Fragrances Rankings by Value 2006-2008
Table 14 Air Care Company Shares 2004-2008
Table 15 Air Care Brand Shares 2005-2008
Table 16 Forecast Sales of Air Care by Subsector: Value 2008-2013
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2008-2013