Air Care in Denmark
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary
Positive Value Growth in 2008
Premiumisation Driving Value Sales
Fragmented Marketplace
Supermarkets/hypermarkets Dominate Distribution
Negative Value Growth Forecasted
Key Trends and Developments
Economic Turmoil High on the Agenda
Private Label Growth
Eco-sustainability Important for Danish Consumers
Dishwasher and Washing Machine Penetration
Strong Consumer Interest in Allergy-sensitive Products
Market Indicators
Table 1 Households 2003-2008
Market Data
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research Sources
Borup Kemi I/s
Strategic Direction
Key Facts
Summary 2 Borup Kemi I/S: Key Facts
Summary 3 Borup Kemi I/S: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Borup Kemi I/S: Competitive Position 2008
Danlind A/S
Strategic Direction
Key Facts
Summary 5 Danlind A/S: Key Facts
Summary 6 Danlind A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Danlind A/S: Competitive Position 2008
Kavli A/s, O
Strategic Direction
Key Facts
Summary 8 O Kavli A/S: Key Facts
Summary 9 O Kavli A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 O Kavli A/S: Competitive Position 2008
Nordisk Parfumerivarefabrik (nopa) A/S
Strategic Direction
Key Facts
Summary 11 Nordisk Parfumerivarefabrik A/S: Key Facts
Summary 12 Nordisk Parfumerivarefabrik A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Sterling Polish Co A/S
Strategic Direction
Key Facts
Summary 13 Sterling Polish Company A/S: Key Facts
Summary 14 Sterling Polish Company A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Sterling Polish Company A/S: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Air Care by Subsector: Value 2003-2008
Table 12 Sales of Air Care by Subsector: % Value Growth 2003-2008
Table 13 Air Care Fragrances Rankings by Value 2006-2008
Table 14 Air Care Company Shares 2004-2008
Table 15 Air Care Brand Shares 2005-2008
Table 16 Forecast Sales of Air Care by Subsector: Value 2008-2013
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2008-2013