Air Care in Germany

Air Care in Hong Kong
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary
Slow Growth Is Experienced in Household Care
High Inflation Leads To Robust Growth in Value Terms
Multinationals Lead the Market
Chemists/pharmacies Complement the Sales of Supermarkets/hypermarkets
Household Care Expected To Decline Over the Forecast Period
Key Trends and Developments
Natural and Environmentally-friendly Products Hit Hong Kong
Preference for Multi-purpose, Powerful and Concentrated Products
Retailers Engage in Price Competition
Added Value in Terms of Disinfectant and Fragrance Becomes Standard
Companies Launch Economy Packs To Counter the Financial Crisis
Market Indicators
Table 1 Households 2003-2008
Market Data
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Table 11 Forecast Sales of Household Care by City: Value 2008-2013
Table 12 Forecast Sales of Household Care by City: % Value Growth 2008-2013
Definitions
Summary 1 Research Sources
Lam Soon (hong Kong) Ltd
Strategic Direction
Key Facts
Summary 2 Lam Soon (Hong Kong) Ltd: Key Facts
Summary 3 Lam Soon (Hong Kong) Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Lam Soon (Hong Kong) Ltd: Competitive Position 2008
Li & Fung Hong Kong
Strategic Direction
Key Facts
Summary 5 Li & Fung Hong Kong: Key Facts
Summary 6 Li & Fung Hong Kong Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Li & Fung Hong Kong: Competitive Position 2008
Melaleuca of Asia Co Ltd
Strategic Direction
Key Facts
Summary 8 Melaleuca of Asia Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Polyclean Chemical Products International Ltd
Strategic Direction
Key Facts
Summary 9 Poly Clean Chemical Products International Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Poly Clean Chemical Products International Ltd: Competitive Position 2008
Yick Fung Hong Cosmetic & Detergent Co Ltd
Strategic Direction
Key Facts
Summary 11 Yick Fung Hong Cosmetic & Detergent Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Yick Fung Hong Cosmetic & Detergent Co Ltd: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 13 Sales of Air Care by Subsector: Value 2003-2008
Table 14 Sales of Air Care by Subsector: % Value Growth 2003-2008
Table 15 Air Care Fragrances Rankings by Value 2006-2008
Table 16 Air Care Company Shares 2004-2008
Table 17 Air Care Brand Shares 2005-2008
Table 18 Forecast Sales of Air Care by Subsector: Value 2008-2013
Table 19 Forecast Sales of Air Care by Subsector: % Value Growth 2008-2013