"TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 OVERVIEW 20
Value Analysis 20
Volume Analysis 21
Chapter 4 MIDDLE EAST AND AFRICA CAT CARE - MARKET OVERVIEW 22
Value Analysis, 2003?2008 22
Value Analysis, 2008?2013 23
Volume Analysis, 2003?2008 25
Volume Analysis, 2008?2013 26
Company Share Analysis 28
Distribution Analysis 31
Expenditure & consumption per capita 33
Chapter 5 LEADING COMPANY PROFILES 35
Mars, Inc. 35
Nestlé SA 37
Chapter 6 CATEGORY ANALYSIS - CAT FOOD 40
Value Analysis, 2003?2008 40
Value Analysis, 2008?2013 41
Volume Analysis, 2003?2008 43
Volume Analysis, 2008?2013 44
Company Share Analysis 46
Distribution Analysis 48
Expenditure & consumption per capita 50
Chapter 7 CATEGORY ANALYSIS - CAT LITTER 52
Value Analysis, 2003?2008 52
Value Analysis, 2008?2013 53
Volume Analysis, 2003?2008 54
Volume Analysis, 2008?2013 55
Company Share Analysis 56
Distribution Analysis 58
Expenditure & consumption per capita 60
Chapter 8 CATEGORY ANALYSIS - CAT TOYS 62
Value Analysis, 2003?2008 62
Value Analysis, 2008?2013 63
Volume Analysis, 2003?2008 64
Volume Analysis, 2008?2013 65
Company Share Analysis 66
Distribution Analysis 67
Expenditure & consumption per capita 69
Chapter 9 CATEGORY ANALYSIS - CAT TREATS & MILK 71
Value Analysis, 2003?2008 71
Value Analysis, 2008?2013 72
Volume Analysis, 2003?2008 74
Volume Analysis, 2008?2013 75
Company Share Analysis 77
Distribution Analysis 79
Expenditure & consumption per capita 81
Chapter 10 RESEARCH METHODOLOGY 83
Methodology overview 83
Secondary research 84
Market modeling 85
Primary research 86
Data finalization 87
Ongoing research 87
Chapter 11 APPENDIX 88
Future readings 88
How to contact experts in your industry 88
Disclaimer 88

LIST OF FIGURES
Figure 1: Middle East and Africa cat care value and value forecast, 2003?2013 (US$ m, nominal prices) 24
Figure 2: Middle East and Africa cat care category growth comparison, by value, 2003?2013 24
Figure 3: Middle East and Africa cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 27
Figure 4: Middle East and Africa cat care category growth comparison, by volume, 2003?2013 27
Figure 5: Middle East and Africa cat care company share (Top 5 Companies), by value, 2007?2008 (%) 30
Figure 6: Middle East and Africa cat care distribution channels, by value, 2007?2008 (%) 32
Figure 7: Middle East and Africa cat food value and value forecast, 2003?2013 (US$ m, nominal prices) 42
Figure 8: Middle East and Africa cat food volume and volume forecast, 2003?2013 (Kg m) 45
Figure 9: Middle East and Africa cat food company share, by value, 2007?2008 (%) 47
Figure 10: Middle East and Africa cat food distribution channels, by value, 2007?2008 (%) 49
Figure 11: Middle East and Africa cat litter value and value forecast, 2003?2013 (US$ m, nominal prices) 53
Figure 12: Middle East and Africa cat litter volume and volume forecast, 2003?2013 (Kg m) 55
Figure 13: Middle East and Africa cat litter company share, by value, 2007?2008 (%) 57
Figure 14: Middle East and Africa cat litter distribution channels, by value, 2007?2008 (%) 59
Figure 15: Middle East and Africa cat toys value and value forecast, 2003?2013 (US$ m, nominal prices) 63
Figure 16: Middle East and Africa cat toys volume and volume forecast, 2003?2013 (Units m) 65
Figure 17: Middle East and Africa cat toys distribution channels, by value, 2007?2008 (%) 68
Figure 18: Middle East and Africa cat treats & milk value and value forecast, 2003?2013 (US$ m, nominal prices) 73
Figure 19: Middle East and Africa cat treats & milk category growth comparison, by value, 2003?2013 73
Figure 20: Middle East and Africa cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 76
Figure 21: Middle East and Africa cat treats & milk category growth comparison, by volume, 2003?2013 76
Figure 22: Middle East and Africa cat treats & milk company share, by value, 2007?2008 (%) 78
Figure 23: Middle East and Africa cat treats & milk distribution channels, by value, 2007?2008 (%) 80
Figure 24: Annual data review process 84

LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Middle East and Africa cat care value (country-wise), 2003?2008 (US$ m, nominal prices) 20
Table 4: Middle East and Africa cat care value (country-wise) forecast, 2008?2013 (US$ m, nominal prices) 20
Table 5: Middle East and Africa cat care volume (country-wise), 2003?2008 (Kg/Liters/Units m) 21
Table 6: Middle East and Africa cat care volume (country-wise) forecast, 2008?2013 (Kg/Liters/Units m) 21
Table 7: Middle East and Africa cat care value, 2003?2008 (US$ m, nominal prices) 22
Table 8: Middle East and Africa cat care value forecast, 2008?2013 (US$ m, nominal prices) 23
Table 9: Middle East and Africa cat care volume, 2003?2008 (Kg/Liters/Units m) 25
Table 10: Middle East and Africa cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 26
Table 11: Middle East and Africa cat care company share by value, 2007?2008 (%) 28
Table 12: Middle East and Africa cat care value, by company, 2007?2008 (US$ m nominal prices) 29
Table 13: Middle East and Africa cat care distribution channels, by value, 2007?2008 (%) 31
Table 14: Middle East and Africa cat care value, by distribution channel, 2007?2008 (US$ m nominal prices) 31
Table 15: Middle East and Africa cat care expenditure per capita, 2003?2008 (US$, nominal prices) 33
Table 16: Middle East and Africa cat care forecast expenditure per capita, 2008?2013 (US$, nominal prices) 33
Table 17: Middle East and Africa cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 34
Table 18: Middle East and Africa cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 34
Table 19: Mars, Inc. Key Facts 35
Table 20: Nestlé SA Key Facts 37
Table 21: Middle East and Africa cat food value, 2003?2008 (US$ m, nominal prices) 40
Table 22: Middle East and Africa cat food value forecast, 2008?2013 (US$ m, nominal prices) 41
Table 23: Middle East and Africa cat food volume, 2003?2008 (Kg m) 43
Table 24: Middle East and Africa cat food volume forecast, 2008?2013 (Kg m) 44
Table 25: Middle East and Africa cat food company share by value, 2007?2008 (%) 46
Table 26: Middle East and Africa cat food value, by company, 2007?2008 (US$ m nominal prices) 46
Table 27: Middle East and Africa cat food distribution channels, by value, 2007?2008 (%) 48
Table 28: Middle East and Africa cat food value, by distribution channel, 2007?2008 (US$ m nominal prices) 48
Table 29: Middle East and Africa cat food expenditure per capita, 2003?2008 (US$, nominal prices) 50
Table 30: Middle East and Africa cat food forecast expenditure per capita, 2008?2013 (US$, nominal prices) 50
Table 31: Middle East and Africa cat food consumption per capita, 2003?2008 (Kg) 51
Table 32: Middle East and Africa cat food forecast consumption per capita, 2008?2013 (Kg) 51
Table 33: Middle East and Africa cat litter value, 2003?2008 (US$ m, nominal prices) 52
Table 34: Middle East and Africa cat litter value forecast, 2008?2013 (US$ m, nominal prices) 53
Table 35: Middle East and Africa cat litter volume, 2003?2008 (Kg m) 54
Table 36: Middle East and Africa cat litter volume forecast, 2008?2013 (Kg m) 55
Table 37: Middle East and Africa cat litter company share by value, 2007?2008 (%) 56
Table 38: Middle East and Africa cat litter value, by company, 2007?2008 (US$ m nominal prices) 56
Table 39: Middle East and Africa cat litter distribution channels, by value, 2007?2008 (%) 58
Table 40: Middle East and Africa cat litter value, by distribution channel, 2007?2008 (US$ m nominal prices) 58
Table 41: Middle East and Africa cat litter expenditure per capita, 2003?2008 (US$, nominal prices) 60
Table 42: Middle East and Africa cat litter forecast expenditure per capita, 2008?2013 (US$, nominal prices) 60
Table 43: Middle East and Africa cat litter consumption per capita, 2003?2008 (Kg) 61
Table 44: Middle East and Africa cat litter forecast consumption per capita, 2008?2013 (Kg) 61
Table 45: Middle East and Africa cat toys value, 2003?2008 (US$ m, nominal prices) 62
Table 46: Middle East and Africa cat toys value forecast, 2008?2013 (US$ m, nominal prices) 63
Table 47: Middle East and Africa cat toys volume, 2003?2008 (Units m) 64
Table 48: Middle East and Africa cat toys volume forecast, 2008?2013 (Units m) 65
Table 49: Middle East and Africa cat toys company share by value, 2007?2008 (%) 66
Table 50: Middle East and Africa cat toys value, by company, 2007?2008 (US$ m nominal prices) 66
Table 51: Middle East and Africa cat toys distribution channels, by value, 2007?2008 (%) 67
Table 52: Middle East and Africa cat toys value, by distribution channel, 2007?2008 (US$ m nominal prices) 67
Table 53: Middle East and Africa cat toys expenditure per capita, 2003?2008 (US$, nominal prices) 69
Table 54: Middle East and Africa cat toys forecast expenditure per capita, 2008?2013 (US$, nominal prices) 69
Table 55: Middle East and Africa cat toys consumption per capita, 2003?2008 (Units) 70
Table 56: Middle East and Africa cat toys forecast consumption per capita, 2008?2013 (Units) 70
Table 57: Middle East and Africa cat treats & milk value, 2003?2008 (US$ m, nominal prices) 71
Table 58: Middle East and Africa cat treats & milk value forecast, 2008?2013 (US$ m, nominal prices) 72
Table 59: Middle East and Africa cat treats & milk volume, 2003?2008 (Kg/Liters m) 74
Table 60: Middle East and Africa cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 75
Table 61: Middle East and Africa cat treats & milk company share by value, 2007?2008 (%) 77
Table 62: Middle East and Africa cat treats & milk value, by company, 2007?2008 (US$ m nominal prices) 77
Table 63: Middle East and Africa cat treats & milk distribution channels, by value, 2007?2008 (%) 79
Table 64: Middle East and Africa cat treats & milk value, by distribution channel, 2007?2008 (US$ m nominal prices) 79
Table 65: Middle East and Africa cat treats & milk expenditure per capita, 2003?2008 (US$, nominal prices) 81
Table 66: Middle East and Africa cat treats & milk forecast expenditure per capita, 2008?2013 (US$, nominal prices) 81
Table 67: Middle East and Africa cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 82
Table 68: Middle East and Africa cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 82


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