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Cigars in Germany
Market |
Consumer Goods |
Report Type |
Market Research |
Country |
Germany |
Published |
9 November 2012 |
Number of Pages |
31 |
Download |
|
Immediate |
|
Publisher |
Euromonitor |
File Format |
Germany cigars market led by Dannemann
Amidst the fragmented situation within cigars, big cigarette multinationals also registered a presence in 2011, with Philip Morris and Reemtsma occupying the second and third places, respectively. These companies have introduced eco-cigarillos as extensions of their premium cigarette brands in order to benefit from the huge consumer demand for them due to their low unit prices. Reemtsma‟s John Player Special and Philip Morris‟s Basic brands are the multinationals‟ key brands within cigarillos. The shares of the leading cigarette multinationals declined significantly in the review period due to market saturation in eco-cigarillos. Accordingly, both the Westpoint and Winfiled brands, belonging to BAT, were discontinued in 2011.
The consumer demand for cigars and cigarillos (excluding eco-cigarillos) is not based on price alone but on other factors such as the flavour, brand, variety and the tobacco type, and, as of 2011, the highest consumer demand is for Latin American cigars mainly from Cuba and the Dominican Republic. Tobacco from these countries is considered to be of premium quality, carefully selected and produced to deliver high quality and genuine flavours.
Cigars continued to notch positive volume growth in 2011. During the 2006-2011 period, the smoking ban in foodservice had a major impact on cigar smokers. The inability to smoke within foodservice outlets has forced smokers outdoors and has created a need to shorten the smoking times due to the discomfort caused by this activity.
Overall cigars is expected to grow in volume sales and value sales in the forecast period. Most products in cigars are expected to experience volume growth, with the exception of large cigars. The volume growth of overall cigars will be particularly driven by the largest category, cigarillos.
Cigarillos are expected to show the strongest volume growth within cigars over 2011-2016. Cigarillos will continue to gain from cigarette smokers turning to cigarillos, though they are also likely to be affected by the new tax rises that make cigarillos more expensive than in the early part of the review period. Innovation will be the main driver of growth in cigarillos. Through launching new flavours or new mini-formats of existing brands, manufacturers will try to retain consumers.
Report Scope
This Cigars in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Cigarillos, Cigars Excluding Cigarillos.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Cigars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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