Deodorants: Global Industry Guide

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Market	Consumer Goods
Report Type	Market Research
Country	Global
Published	16 December 2009
Number of Pages	183
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor

The Deodorants: Global Industry Guide is an essential resource for top-level data and analysis covering the Deodorants industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global deodorants market grew by 3.6% in 2008 to reach a value of $11.5 billion.

In 2013, the global deodorants market is forecast to have a value of $13.5 billion, an increase of 17.7% since 2008.

The global deodorants market grew by 2.1% in 2008 to reach a volume of 3.4 billion units.

In 2013, the global deodorants market is forecast to have a volume of 3.8 billion units, an increase of 11.4% since 2008.

Aerosol anti-perspirant sales generated 30.7% of the global deodorants market's revenue.

Europe accounts for 48.4% of the global deodorants market's value.

Unilever accounts for a 31.6% share of the global deodorants market's value.

Supermarkets and hypermarkets form a leading distribution channel in the global deodorants market, accounting for 49.5% of the total value.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The deodorants market consists of aerosol anti-perspirant, body spray, roll-on deodorants, sticks & solids, deodorant gel and deodorant creams. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.

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TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 20
1.1 What is this report about? 20
1.2 Who is the target reader? 20
1.3 How to use this report 20
1.4 Definitions 20
CHAPTER 2 GLOBAL DEODORANTS 21
2.1 Market Overview 21
2.2 Market Value 23
2.3 Market Volume 24
2.4 Market Segmentation I 25
2.5 Market Segmentation II 26
2.6 Market Share 27
2.7 Five Forces Analysis 28
2.8 Distribution 36
2.9 Market Forecasts 37
CHAPTER 3 DEODORANTS IN ASIA-PACIFIC 39
3.1 Market Overview 39
3.2 Market Value 41
3.3 Market Volume 42
3.4 Market Segmentation I 43
3.5 Market Segmentation II 44
3.6 Market Share 45
3.7 Five Forces Analysis 46
3.8 Distribution 54
3.9 Market Forecasts 55
CHAPTER 4 DEODORANTS IN EUROPE 57
4.1 Market Overview 57
4.2 Market Value 59
4.3 Market Volume 60
4.4 Market Segmentation I 61
4.5 Market Segmentation II 62
4.6 Market Share 63
4.7 Five Forces Analysis 64
4.8 Distribution 72
4.9 Market Forecasts 73
4.10 Macroeconomic Indicators 75
CHAPTER 5 DEODORANTS IN FRANCE 76
5.1 Market Overview 76
5.2 Market Value 78
5.3 Market Volume 79
5.4 Market Segmentation I 80
5.5 Market Segmentation II 81
5.6 Market Share 82
5.7 Five Forces Analysis 83
5.8 Distribution 91
5.9 Market Forecasts 92
5.10 Macroeconomic Indicators 94
CHAPTER 6 DEODORANTS IN GERMANY 96
6.1 Market Overview 96
6.2 Market Value 98
6.3 Market Volume 99
6.4 Market Segmentation I 100
6.5 Market Segmentation II 101
6.6 Market Share 102
6.7 Five Forces Analysis 103
6.8 Distribution 111
6.9 Market Forecasts 112
6.10 Macroeconomic Indicators 114
CHAPTER 7 DEODORANTS IN JAPAN 116
7.1 Market Overview 116
7.2 Market Value 118
7.3 Market Volume 119
7.4 Market Segmentation I 120
7.5 Market Segmentation II 121
7.6 Market Share 122
7.7 Five Forces Analysis 123
7.8 Distribution 130
7.9 Market Forecasts 131
7.10 Macroeconomic Indicators 133
CHAPTER 8 DEODORANTS IN THE UNITED KINGDOM 135
8.1 Market Overview 135
8.2 Market Value 137
8.3 Market Volume 138
8.4 Market Segmentation I 139
8.5 Market Segmentation II 140
8.6 Market Share 141
8.7 Five Forces Analysis 142
8.8 Distribution 150
8.9 Market Forecasts 151
8.10 Macroeconomic Indicators 153
CHAPTER 9 DEODORANTS IN THE UNITED STATES 155
9.1 Market Overview 155
9.2 Market Value 157
9.3 Market Volume 158
9.4 Market Segmentation I 159
9.5 Market Segmentation II 160
9.6 Market Share 161
9.7 Five Forces Analysis 162
9.8 Distribution 169
9.9 Market Forecasts 170
9.10 Macroeconomic Indicators 172
CHAPTER 10 COMPANY PROFILES 173
10.1 Leading Companies 173
CHAPTER 11 APPENDIX 183
11.1 Data Research Methodology 183

LIST OF TABLES
Table 1: Global Deodorants Market Value: $ billion, 2004-2008 23
Table 2: Global Deodorants Market Volume: Units billion, 2004-2008 24
Table 3: Global Deodorants Market Segmentation I: % Share, by Value, 2008 25
Table 4: Global Deodorants Market Segmentation II: % Share, by Value, 2008 26
Table 5: Global Deodorants Market Share: % Share, by Value, 2008 27
Table 6: Global Deodorants Distribution: % Share, by Value, 2008 36
Table 7: Global Deodorants Market Value Forecast: $ billion, 2008-2013 37
Table 8: Global Deodorants Market Volume Forecast: Units billion, 2008-2013 38
Table 9: Asia-Pacific Deodorants Market Value: $ million, 2004-2008 41
Table 10: Asia-Pacific Deodorants Market Volume: Units million, 2004-2008 42
Table 11: Asia-Pacific Deodorants Market Segmentation I: % Share, by Value, 2008 43
Table 12: Asia-Pacific Deodorants Market Segmentation II: % Share, by Value, 2008 44
Table 13: Asia-Pacific Deodorants Market Share: % Share, by Value, 2008 45
Table 14: Asia-Pacific Deodorants Distribution: % Share, by Value, 2008 54
Table 15: Asia-Pacific Deodorants Market Value Forecast: $ million, 2008-2013 55
Table 16: Asia-Pacific Deodorants Market Volume Forecast: Units million, 2008-2013 56
Table 17: Europe Deodorants Market Value: $ billion, 2004-2008 59
Table 18: Europe Deodorants Market Volume: Units billion, 2004-2008 60
Table 19: Europe Deodorants Market Segmentation I: % Share, by Value, 2008 61
Table 20: Europe Deodorants Market Segmentation II: % Share, by Value, 2008 62
Table 21: Europe Deodorants Market Share: % Share, by Value, 2008 63
Table 22: Europe Deodorants Distribution: % Share, by Value, 2008 72
Table 23: Europe Deodorants Market Value Forecast: $ billion, 2008-2013 73
Table 24: Europe Deodorants Market Volume Forecast: Units billion, 2008-2013 74
Table 25: Europe Exchange Rate, 2004-2008 75
Table 26: France Deodorants Market Value: $ million, 2004-2008 78
Table 27: France Deodorants Market Volume: Units million, 2004-2008 79
Table 28: France Deodorants Market Segmentation I: % Share, by Value, 2008 80
Table 29: France Deodorants Market Segmentation II: % Share, by Value, 2008 81
Table 30: France Deodorants Market Share: % Share, by Value, 2008 82
Table 31: France Deodorants Distribution: % Share, by Value, 2008 91
Table 32: France Deodorants Market Value Forecast: $ million, 2008-2013 92
Table 33: France Deodorants Market Volume Forecast: Units million, 2008-2013 93
Table 34: France Size of Population (million) , 2004-2008 94
Table 35: France GDP (Constant 2000 Prices, $ billion), 2004-2008 94
Table 36: France Inflation, 2004-2008 95
Table 37: France Exchange Rate, 2004-2008 95
Table 38: Germany Deodorants Market Value: $ million, 2004-2008 98
Table 39: Germany Deodorants Market Volume: Units million, 2004-2008 99
Table 40: Germany Deodorants Market Segmentation I: % Share, by Value, 2008 100
Table 41: Germany Deodorants Market Segmentation II: % Share, by Value, 2008 101
Table 42: Germany Deodorants Market Share: % Share, by Value, 2008 102
Table 43: Germany Deodorants Distribution: % Share, by Value, 2008 111
Table 44: Germany Deodorants Market Value Forecast: $ million, 2008-2013 112
Table 45: Germany Deodorants Market Volume Forecast: Units million, 2008-2013 113
Table 46: Germany Size of Population (million) , 2004-2008 114
Table 47: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008 114
Table 48: Germany Inflation, 2004-2008 115
Table 49: Germany Exchange Rate, 2004-2008 115
Table 50: Japan Deodorants Market Value: $ million, 2004-2008 118
Table 51: Japan Deodorants Market Volume: Units million, 2004-2008 119
Table 52: Japan Deodorants Market Segmentation I: % Share, by Value, 2008 120
Table 53: Japan Deodorants Market Segmentation II: % Share, by Value, 2008 121
Table 54: Japan Deodorants Market Share: % Share, by Value, 2008 122
Table 55: Japan Deodorants Distribution: % Share, by Value, 2008 130
Table 56: Japan Deodorants Market Value Forecast: $ million, 2008-2013 131
Table 57: Japan Deodorants Market Volume Forecast: Units million, 2008-2013 132
Table 58: Japan Size of Population (million) , 2004-2008 133
Table 59: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008 133
Table 60: Japan Inflation, 2004-2008 134
Table 61: Japan Exchange Rate, 2004-2008 134
Table 62: United Kingdom Deodorants Market Value: $ million, 2004-2008 137
Table 63: United Kingdom Deodorants Market Volume: Units million, 2004-2008 138
Table 64: United Kingdom Deodorants Market Segmentation I: % Share, by Value, 2008 139
Table 65: United Kingdom Deodorants Market Segmentation II: % Share, by Value, 2008 140
Table 66: United Kingdom Deodorants Market Share: % Share, by Value, 2008 141
Table 67: United Kingdom Deodorants Distribution: % Share, by Value, 2008 150
Table 68: United Kingdom Deodorants Market Value Forecast: $ million, 2008-2013 151
Table 69: United Kingdom Deodorants Market Volume Forecast: Units million, 2008-2013 152
Table 70: United Kingdom Size of Population (million) , 2004-2008 153
Table 71: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008 153
Table 72: United Kingdom Inflation, 2004-2008 154
Table 73: United Kingdom Exchange Rate, 2004-2008 154
Table 74: United States Deodorants Market Value: $ billion, 2004-2008 157
Table 75: United States Deodorants Market Volume: Units million, 2004-2008 158
Table 76: United States Deodorants Market Segmentation I: % Share, by Value, 2008 159
Table 77: United States Deodorants Market Segmentation II: % Share, by Value, 2008 160
Table 78: United States Deodorants Market Share: % Share, by Value, 2008 161
Table 79: United States Deodorants Distribution: % Share, by Value, 2008 169
Table 80: United States Deodorants Market Value Forecast: $ billion, 2008-2013 170
Table 81: United States Deodorants Market Volume Forecast: Units million, 2008-2013 171
Table 82: United States Size of Population (million) , 2004-2008 172
Table 83: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 172
Table 84: United States Inflation, 2004-2008 172
Table 85: Key Facts: Unilever 173
Table 86: Key Financials: Unilever 176
Table 87: Key Facts: The Procter & Gamble Company 177
Table 88: Key Financials: The Procter & Gamble Company 179
Table 89: Key Facts: Henkel AG & Co. KGaA 180
Table 90: Key Financials: Henkel AG & Co. KGaA 182

LIST OF FIGURES
Figure 1: Global Deodorants Market Value: $ billion, 2004-2008 23
Figure 2: Global Deodorants Market Volume: Units billion, 2004-2008 24
Figure 3: Global Deodorants Market Segmentation I: % Share, by Value, 2008 25
Figure 4: Global Deodorants Market Segmentation II: % Share, by Value, 2008 26
Figure 5: Global Deodorants Market Share: % Share, by Value, 2008 27
Figure 6: Forces Driving Competition in the Global Deodorants Market, 2008 28
Figure 7: Drivers of Buyer Power in the Global Deodorants Market, 2008 30
Figure 8: Drivers of Supplier Power in the Global Deodorants Market, 2008 31
Figure 9: Factors Influencing the Likelihood of New Entrants in the Global Deodorants Market, 2008 32
Figure 10: Factors Influencing the Threat of Substitutes in the Global Deodorants Market, 2008 34
Figure 11: Drivers of Degree of Rivalry in the Global Deodorants Market, 2008 35
Figure 12: Global Deodorants Distribution: % Share, by Value, 2008 36
Figure 13: Global Deodorants Market Value Forecast: $ billion, 2008-2013 37
Figure 14: Global Deodorants Market Volume Forecast: Units billion, 2008-2013 38
Figure 15: Asia-Pacific Deodorants Market Value: $ million, 2004-2008 41
Figure 16: Asia-Pacific Deodorants Market Volume: Units million, 2004-2008 42
Figure 17: Asia-Pacific Deodorants Market Segmentation I: % Share, by Value, 2008 43
Figure 18: Asia-Pacific Deodorants Market Segmentation II: % Share, by Value, 2008 44
Figure 19: Asia-Pacific Deodorants Market Share: % Share, by Value, 2008 45
Figure 20: Forces Driving Competition in the Deodorants Market in Asia-Pacific, 2008 46
Figure 21: Drivers of Buyer Power in the Deodorants Market in Asia-Pacific, 2008 48
Figure 22: Drivers of Supplier Power in the Deodorants Market in Asia-Pacific, 2008 49
Figure 23: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in Asia-Pacific, 2008 50
Figure 24: Factors Influencing the Threat of Substitutes in the Deodorants Market in Asia-Pacific, 2008 52
Figure 25: Drivers of Degree of Rivalry in the Deodorants Market in Asia-Pacific, 2008 53
Figure 26: Asia-Pacific Deodorants Distribution: % Share, by Value, 2008 54
Figure 27: Asia-Pacific Deodorants Market Value Forecast: $ million, 2008-2013 55
Figure 28: Asia-Pacific Deodorants Market Volume Forecast: Units million, 2008-2013 56
Figure 29: Europe Deodorants Market Value: $ billion, 2004-2008 59
Figure 30: Europe Deodorants Market Volume: Units billion, 2004-2008 60
Figure 31: Europe Deodorants Market Segmentation I: % Share, by Value, 2008 61
Figure 32: Europe Deodorants Market Segmentation II: % Share, by Value, 2008 62
Figure 33: Europe Deodorants Market Share: % Share, by Value, 2008 63
Figure 34: Forces Driving Competition in the Deodorants Market in Europe, 2008 64
Figure 35: Drivers of Buyer Power in the Deodorants Market in Europe, 2008 66
Figure 36: Drivers of Supplier Power in the Deodorants Market in Europe, 2008 67
Figure 37: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in Europe, 2008 68
Figure 38: Factors Influencing the Threat of Substitutes in the Deodorants Market in Europe, 2008 70
Figure 39: Drivers of Degree of Rivalry in the Deodorants Market in Europe, 2008 71
Figure 40: Europe Deodorants Distribution: % Share, by Value, 2008 72
Figure 41: Europe Deodorants Market Value Forecast: $ billion, 2008-2013 73
Figure 42: Europe Deodorants Market Volume Forecast: Units billion, 2008-2013 74
Figure 43: France Deodorants Market Value: $ million, 2004-2008 78
Figure 44: France Deodorants Market Volume: Units million, 2004-2008 79
Figure 45: France Deodorants Market Segmentation I: % Share, by Value, 2008 80
Figure 46: France Deodorants Market Segmentation II: % Share, by Value, 2008 81
Figure 47: France Deodorants Market Share: % Share, by Value, 2008 82
Figure 48: Forces Driving Competition in the Deodorants Market in France, 2008 83
Figure 49: Drivers of Buyer Power in the Deodorants Market in France, 2008 85
Figure 50: Drivers of Supplier Power in the Deodorants Market in France, 2008 86
Figure 51: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in France, 2008 87
Figure 52: Factors Influencing the Threat of Substitutes in the Deodorants Market in France, 2008 89
Figure 53: Drivers of Degree of Rivalry in the Deodorants Market in France, 2008 90
Figure 54: France Deodorants Distribution: % Share, by Value, 2008 91
Figure 55: France Deodorants Market Value Forecast: $ million, 2008-2013 92
Figure 56: France Deodorants Market Volume Forecast: Units million, 2008-2013 93
Figure 57: Germany Deodorants Market Value: $ million, 2004-2008 98
Figure 58: Germany Deodorants Market Volume: Units million, 2004-2008 99
Figure 59: Germany Deodorants Market Segmentation I: % Share, by Value, 2008 100
Figure 60: Germany Deodorants Market Segmentation II: % Share, by Value, 2008 101
Figure 61: Germany Deodorants Market Share: % Share, by Value, 2008 102
Figure 62: Forces Driving Competition in the Deodorants Market in Germany, 2008 103
Figure 63: Drivers of Buyer Power in the Deodorants Market in Germany, 2008 105
Figure 64: Drivers of Supplier Power in the Deodorants Market in Germany, 2008 106
Figure 65: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in Germany, 2008 107
Figure 66: Factors Influencing the Threat of Substitutes in the Deodorants Market in Germany, 2008 109
Figure 67: Drivers of Degree of Rivalry in the Deodorants Market in Germany, 2008 110
Figure 68: Germany Deodorants Distribution: % Share, by Value, 2008 111
Figure 69: Germany Deodorants Market Value Forecast: $ million, 2008-2013 112
Figure 70: Germany Deodorants Market Volume Forecast: Units million, 2008-2013 113
Figure 71: Japan Deodorants Market Value: $ million, 2004-2008 118
Figure 72: Japan Deodorants Market Volume: Units million, 2004-2008 119
Figure 73: Japan Deodorants Market Segmentation I: % Share, by Value, 2008 120
Figure 74: Japan Deodorants Market Segmentation II: % Share, by Value, 2008 121
Figure 75: Japan Deodorants Market Share: % Share, by Value, 2008 122
Figure 76: Forces Driving Competition in the Deodorants Market in Japan, 2008 123
Figure 77: Drivers of Buyer Power in the Deodorants Market in Japan, 2008 125
Figure 78: Drivers of Supplier Power in the Deodorants Market in Japan, 2008 126
Figure 79: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in Japan, 2008 127
Figure 80: Factors Influencing the Threat of Substitutes in the Deodorants Market in Japan, 2008 128
Figure 81: Drivers of Degree of Rivalry in the Deodorants Market in Japan, 2008 129
Figure 82: Japan Deodorants Distribution: % Share, by Value, 2008 130
Figure 83: Japan Deodorants Market Value Forecast: $ million, 2008-2013 131
Figure 84: Japan Deodorants Market Volume Forecast: Units million, 2008-2013 132
Figure 85: United Kingdom Deodorants Market Value: $ million, 2004-2008 137
Figure 86: United Kingdom Deodorants Market Volume: Units million, 2004-2008 138
Figure 87: United Kingdom Deodorants Market Segmentation I: % Share, by Value, 2008 139
Figure 88: United Kingdom Deodorants Market Segmentation II: % Share, by Value, 2008 140
Figure 89: United Kingdom Deodorants Market Share: % Share, by Value, 2008 141
Figure 90: Forces Driving Competition in the Deodorants Market in the United Kingdom, 2008 142
Figure 91: Drivers of Buyer Power in the Deodorants Market in the United Kingdom, 2008 144
Figure 92: Drivers of Supplier Power in the Deodorants Market in the United Kingdom, 2008 145
Figure 93: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in the United Kingdom, 2008 146
Figure 94: Factors Influencing the Threat of Substitutes in the Deodorants Market in the United Kingdom, 2008 148
Figure 95: Drivers of Degree of Rivalry in the Deodorants Market in the United Kingdom, 2008 149
Figure 96: United Kingdom Deodorants Distribution: % Share, by Value, 2008 150
Figure 97: United Kingdom Deodorants Market Value Forecast: $ million, 2008-2013 151
Figure 98: United Kingdom Deodorants Market Volume Forecast: Units million, 2008-2013 152
Figure 99: United States Deodorants Market Value: $ billion, 2004-2008 157
Figure 100: United States Deodorants Market Volume: Units million, 2004-2008 158
Figure 101: United States Deodorants Market Segmentation I: % Share, by Value, 2008 159
Figure 102: United States Deodorants Market Segmentation II: % Share, by Value, 2008 160
Figure 103: United States Deodorants Market Share: % Share, by Value, 2008 161
Figure 104: Forces Driving Competition in the Deodorants Market in the United States, 2008 162
Figure 105: Drivers of Buyer Power in the Deodorants Market in the United States, 2008 164
Figure 106: Drivers of Supplier Power in the Deodorants Market in the United States, 2008 165
Figure 107: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in the United States, 2008 166
Figure 108: Factors Influencing the Threat of Substitutes in the Deodorants Market in the United States, 2008 167
Figure 109: Drivers of Degree of Rivalry in the Deodorants Market in the United States, 2008 168
Figure 110: United States Deodorants Distribution: % Share, by Value, 2008 169
Figure 111: United States Deodorants Market Value Forecast: $ billion, 2008-2013 170
Figure 112: United States Deodorants Market Volume Forecast: Units million, 2008-2013 171
Figure 113: Revenues & Profitability: Unilever 176
Figure 114: Revenues & Profitability: The Procter & Gamble Company 179
Figure 115: Revenues & Profitability: Henkel AG & Co. KGaA 182

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