Deodorants Market in Turkey to 2014 (Personal Hygiene)

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: deodorants 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Deodorants 9
Value analysis (Turkish Lira), 2004-09 9
Value analysis (Turkish Lira), 2009-14 10
Value analysis (US dollars), 2004-09 12
Value analysis (US dollars), 2009-14 13
Volume analysis, 2004-09 15
Volume analysis, 2009-14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 29
Macroeconomic Indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38

LIST OF FIGURES
Figure 1: Deodorants, Turkey, value by segment (TRYm), 2004-14 11
Figure 2: Deodorants, Turkey, category growth comparison, by value, 2004-14 14
Figure 3: Deodorants, Turkey, volume by segment (units, million), 2004-14 17
Figure 4: Deodorants, Turkey, category growth comparison, by volume, 2004-14 17
Figure 5: Deodorants, Turkey, company share by value (%), 2008-09 19
Figure 6: Deodorants, Turkey, distribution channels by value (%), 2008-09 22
Figure 7: Annual data review process 35

LIST OF TABLES
Table 1: Deodorants category definitions 3
Table 2: Deodorants distribution channels 4
Table 3: Deodorants, Turkey, value by segment (TRYm), 2004-09 9
Table 4: Deodorants, Turkey, value forecast by segment (TRYm), 2009-14 10
Table 5: Deodorants, Turkey, value by segment ($m), 2004-09 12
Table 6: Deodorants, Turkey, value forecast by segment ($m), 2009-14 13
Table 7: Deodorants, Turkey, volume by segment (units, million), 2004-09 15
Table 8: Deodorants, Turkey, volume forecast by segment (units, million), 2009-14 16
Table 9: Deodorants, Turkey, brand share by value (%), 2008-09 18
Table 10: Deodorants, Turkey, value by brand (TRYm), 2008-09 18
Table 11: Deodorants, Turkey, company share by value (%), 2008-09 20
Table 12: Deodorants, Turkey, value by company (TRYm), 2008-09 20
Table 13: Deodorants, Turkey, distribution channels by value (%), 2008-09 21
Table 14: Deodorants, Turkey, value by distribution channel (TRYm), 2008-09 21
Table 15: Deodorants, Turkey, expenditure per capita (TRY), 2004-09 23
Table 16: Deodorants, Turkey, forecast expenditure per capita (TRY), 2009-14 24
Table 17: Deodorants, Turkey, expenditure per capita ($), 2004-09 25
Table 18: Deodorants, Turkey, forecast expenditure per capita ($), 2009-14 26
Table 19: Deodorants, Turkey, consumption per capita (units), 2004-09 27
Table 20: Deodorants, Turkey, forecast consumption per capita (units), 2009-14 28
Table 21: Turkey population, by age group, 2004-09 (millions) 29
Table 22: Turkey population forecast, by age group, 2009-14 (millions) 30
Table 23: Turkey population, by gender, 2004-09 (millions) 30
Table 24: Turkey population forecast, by gender, 2009-14 (millions) 31
Table 25: Turkey nominal GDP, 2004-09 (TRYbn, nominal prices) 31
Table 26: Turkey nominal GDP forecast, 2009-14 (TRYbn, nominal prices) 31
Table 27: Turkey real GDP, 2004-09 (TRYbn, 2000 prices) 32
Table 28: Turkey real GDP forecast, 2009-14 (TRYbn, 2000 prices) 32
Table 29: Turkey real GDP, 2004-09 ($bn, 2000 prices) 32
Table 30: Turkey real GDP forecast, 2009-14 ($bn, 2000 prices) 33
Table 31: Turkey consumer price index, 2004-09 (2000=100) 33
Table 32: Turkey consumer price index, 2009-14 (2000=100) 33