TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Dog care 2
Summary category level - Dog food 3
Summary category level - Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 OVERVIEW 17
Value Analysis 17
Volume Analysis 18
Chapter 4 MIDDLE EAST AND AFRICA DOG CARE - MARKET OVERVIEW 19
Value Analysis, 2003?08 19
Value Analysis, 2008?13 20
Volume Analysis, 2003?08 22
Volume Analysis, 2008?13 23
Company Share Analysis 25
Distribution Analysis 28
Expenditure & consumption per capita 30
Chapter 5 LEADING COMPANY PROFILES 32
Mars, Inc. 32
Nestlé SA 34
Chapter 6 CATEGORY ANALYSIS - DOG FOOD 37
Value Analysis, 2003?08 37
Value Analysis, 2008?13 38
Volume Analysis, 2003?08 40
Volume Analysis, 2008?13 41
Company Share Analysis 43
Distribution Analysis 46
Expenditure & consumption per capita 48
Chapter 7 CATEGORY ANALYSIS - DOG TOYS 50
Value Analysis, 2003?08 50
Value Analysis, 2008?13 51
Volume Analysis, 2003?08 52
Volume Analysis, 2008?13 53
Company Share Analysis 54
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 8 CATEGORY ANALYSIS - DOG CHEWS & TREATS 60
Value Analysis, 2003?08 60
Value Analysis, 2008?13 61
Volume Analysis, 2003?08 63
Volume Analysis, 2008?13 64
Company Share Analysis 66
Distribution Analysis 69
Expenditure & consumption per capita 71
Chapter 9 RESEARCH METHODOLOGY 73
Methodology overview 73
Secondary research 74
Market modeling 75
Primary research 76
Data finalization 77
Ongoing research 77
Chapter 10 APPENDIX 78
Future readings 78
How to contact experts in your industry 78
Disclaimer 78
LIST OF FIGURES
Figure 1: Middle East and Africa dog care value and value forecast, 2003?13 (US$ m, nominal prices) 21
Figure 2: Middle East and Africa dog care category growth comparison, by value, 2003?13 21
Figure 3: Middle East and Africa dog care volume and volume forecast, 2003?13 (Kg/Units m) 24
Figure 4: Middle East and Africa dog care category growth comparison, by volume, 2003?13 24
Figure 5: Middle East and Africa dog care company share (Top 5 Companies), by value, 2007?08 (%) 27
Figure 6: Middle East and Africa dog care distribution channels, by value, 2007?08 (%) 29
Figure 7: Middle East and Africa dog food value and value forecast, 2003?13 (US$ m, nominal prices) 39
Figure 8: Middle East and Africa dog food category growth comparison, by value, 2003?13 39
Figure 9: Middle East and Africa dog food volume and volume forecast, 2003?13 (Kg m) 42
Figure 10: Middle East and Africa dog food category growth comparison, by volume, 2003?13 42
Figure 11: Middle East and Africa dog food company share (Top 5 Companies), by value, 2007?08 (%) 45
Figure 12: Middle East and Africa dog food distribution channels, by value, 2007?08 (%) 47
Figure 13: Middle East and Africa dog toys value and value forecast, 2003?13 (US$ m, nominal prices) 51
Figure 14: Middle East and Africa dog toys volume and volume forecast, 2003?13 (Units m) 53
Figure 15: Middle East and Africa dog toys company share, by value, 2007?08 (%) 55
Figure 16: Middle East and Africa dog toys distribution channels, by value, 2007?08 (%) 57
Figure 17: Middle East and Africa dog chews & treats value and value forecast, 2003?13 (US$ m, nominal prices) 62
Figure 18: Middle East and Africa dog chews & treats category growth comparison, by value, 2003?13 62
Figure 19: Middle East and Africa dog chews & treats volume and volume forecast, 2003?13 (Kg m) 65
Figure 20: Middle East and Africa dog chews & treats category growth comparison, by volume, 2003?13 65
Figure 21: Middle East and Africa dog chews & treats company share (Top 5 Companies), by value, 2007?08 (%) 68
Figure 22: Middle East and Africa dog chews & treats distribution channels, by value, 2007?08 (%) 70
Figure 23: Annual data review process 74
LIST OF TABLES
Table 1: Dog care category definitions 8
Table 2: Dog care distribution channels 9
Table 3: Middle East and Africa dog care value (country-wise), 2003?08 (US$ m, nominal prices) 17
Table 4: Middle East and Africa dog care value (country-wise) forecast, 2008?13 (US$ m, nominal prices) 17
Table 5: Middle East and Africa dog care volume (country-wise), 2003?08 (Kg/Units m) 18
Table 6: Middle East and Africa dog care volume (country-wise) forecast, 2008?13 (Kg/Units m) 18
Table 7: Middle East and Africa dog care value, 2003?08 (US$ m, nominal prices) 19
Table 8: Middle East and Africa dog care value forecast, 2008?13 (US$ m, nominal prices) 20
Table 9: Middle East and Africa dog care volume, 2003?08 (Kg/Units m) 22
Table 10: Middle East and Africa dog care volume forecast, 2008?13 (Kg/Units m) 23
Table 11: Middle East and Africa dog care company share (Top 20 Companies) by value, 2007?08 (%) 25
Table 12: Middle East and Africa dog care value, by company, 2007?08 (US$ m, nominal prices) 26
Table 13: Middle East and Africa dog care distribution channels, by value, 2007?08 (%) 28
Table 14: Middle East and Africa dog care value, by distribution channel, 2007?08 (US$ m, nominal prices) 28
Table 15: Middle East and Africa dog care expenditure per capita, 2003?08 (US$, nominal prices) 30
Table 16: Middle East and Africa dog care forecast expenditure per capita, 2008?13 (US$, nominal prices) 30
Table 17: Middle East and Africa dog care consumption per capita, 2003?08 (Kg/Units) 31
Table 18: Middle East and Africa dog care forecast consumption per capita, 2008?13 (Kg/Units) 31
Table 19: Mars, Inc. Key Facts 32
Table 20: Nestlé SA Key Facts 34
Table 21: Middle East and Africa dog food value, 2003?08 (US$ m, nominal prices) 37
Table 22: Middle East and Africa dog food value forecast, 2008?13 (US$ m, nominal prices) 38
Table 23: Middle East and Africa dog food volume, 2003?08 (Kg m) 40
Table 24: Middle East and Africa dog food volume forecast, 2008?13 (Kg m) 41
Table 25: Middle East and Africa dog food company share by value, 2007?08 (%) 43
Table 26: Middle East and Africa dog food value, by company, 2007?08 (US$ m, nominal prices) 44
Table 27: Middle East and Africa dog food distribution channels, by value, 2007?08 (%) 46
Table 28: Middle East and Africa dog food value, by distribution channel, 2007?08 (US$ m, nominal prices) 46
Table 29: Middle East and Africa dog food expenditure per capita, 2003?08 (US$, nominal prices) 48
Table 30: Middle East and Africa dog food forecast expenditure per capita, 2008?13 (US$, nominal prices) 48
Table 31: Middle East and Africa dog food consumption per capita, 2003?08 (Kg) 49
Table 32: Middle East and Africa dog food forecast consumption per capita, 2008?13 (Kg) 49
Table 33: Middle East and Africa dog toys value, 2003?08 (US$ m, nominal prices) 50
Table 34: Middle East and Africa dog toys value forecast, 2008?13 (US$ m, nominal prices) 51
Table 35: Middle East and Africa dog toys volume, 2003?08 (Units m) 52
Table 36: Middle East and Africa dog toys volume forecast, 2008?13 (Units m) 53
Table 37: Middle East and Africa dog toys company share by value, 2007?08 (%) 54
Table 38: Middle East and Africa dog toys value, by company, 2007?08 (US$ m, nominal prices) 54
Table 39: Middle East and Africa dog toys distribution channels, by value, 2007?08 (%) 56
Table 40: Middle East and Africa dog toys value, by distribution channel, 2007?08 (US$ m, nominal prices) 56
Table 41: Middle East and Africa dog toys expenditure per capita, 2003?08 (US$, nominal prices) 58
Table 42: Middle East and Africa dog toys forecast expenditure per capita, 2008?13 (US$, nominal prices) 58
Table 43: Middle East and Africa dog toys consumption per capita, 2003?08 (Units) 59
Table 44: Middle East and Africa dog toys forecast consumption per capita, 2008?13 (Units) 59
Table 45: Middle East and Africa dog chews & treats value, 2003?08 (US$ m, nominal prices) 60
Table 46: Middle East and Africa dog chews & treats value forecast, 2008?13 (US$ m, nominal prices) 61
Table 47: Middle East and Africa dog chews & treats volume, 2003?08 (Kg m) 63
Table 48: Middle East and Africa dog chews & treats volume forecast, 2008?13 (Kg m) 64
Table 49: Middle East and Africa dog chews & treats company share by value, 2007?08 (%) 66
Table 50: Middle East and Africa dog chews & treats value, by company, 2007?08 (US$ m, nominal prices) 67
Table 51: Middle East and Africa dog chews & treats distribution channels, by value, 2007?08 (%) 69
Table 52: Middle East and Africa dog chews & treats value, by distribution channel, 2007?08 (US$ m, nominal prices) 69
Table 53: Middle East and Africa dog chews & treats expenditure per capita, 2003?08 (US$, nominal prices) 71
Table 54: Middle East and Africa dog chews & treats forecast expenditure per capita, 2008?13 (US$, nominal prices) 71
Table 55: Middle East and Africa dog chews & treats consumption per capita, 2003?08 (Kg) 72
Table 56: Middle East and Africa dog chews & treats forecast consumption per capita, 2008?13 (Kg) 72
