Chapter 1: Executive Summary
Three Main Ethnic HBC Categories: Haircare, Makeup, Skincare
Two Modes of $ Data: Ethnic-Specific HBC Sales, Ethnics' Outlay for General-Market HBC
Ethnic-Specific HBC Sales Near $2.7 Billion in 2005-2009
Ethnic-Specific HBC Market to Hit $3.7 Billion in 2014
Table 1-1: U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, 2005-2014 (In Millions)
Haircare Category Still the Retail Leader
Beauty Supply, Mass Retailers Dominate Ethnic-Specific Sell-Through
Table 1-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific HBC, by Retail Channel, 2007-2009 (In Millions)
Ethnics Spend Grand Total of $9.5 Billion on HBC in 2009
Table 1-3: Combined U.S. Retail Dollar Sales of Ethnic-Specific HBC Products and Ethnics' Purchases of General-Market HBC, 2005-2009
Ethnic HBC Sales Can Grow Even Faster Than Ethnic Population
Hispanics
African Americans
Asians
Other Groups
The Arab/South Asian Wild Card
Table 1-4: Projection of U.S. Population, by Race and Hispanic Origin, 2010-2020 (In Thousands)
Ethnic Spending Power: I'll Raise You a Trillion Bucks
Whites' Spending Power to Reach $11.8 Trillion in 2013
Hispanics Enabled to Spend $1.4 Trillion
African Americans' Spending Power Will Top $1.2 Trillion
Asians' Outlay Jumping to $752.3 Billion
Native Americans Up Spending Power to $84.6 Billion
Muslim-Americans Said to Have $170.0 Billion to Distribute
News Flash: Folks of Color More Eco-Conscious Than Whites
Spotlighting Five Notable New Ethnic Haircare Products
Four Intriguing New Ethnic Makeup Products
Five New Ethnic Skincare Products Worth Noting
Numbers of Ethnic Consumers of HBC Products
Table 1-5: Numbers of U.S.-Resident Ethnics' Using Certain Haircare, Makeup, and Skincare Products, 2009 (Adults, In Thousands)
Chapter 2: The Overall Market
Highlights
Introduction
The Scope of This Report
Three Main Product Categories: Haircare, Makeup, Skincare
Two Modes of $ Data: Ethnic-Specific HBC Sales, Ethnics' Outlay for General-Market HBC
Big Overlap of Ethnic-Specific and General HBC User-Bases
Word "Ethnic" Useful in Discussion of U.S. Market, But...
Terms Clarified: A Glossary
Cosmeceutical
Direct
Ethnic
Fair Trade
Green
HBC
Market versus Category versus Segment
Mass
"Natural" versus "Organic"
Prestige and Pop Prestige
SKU
Specialty
Supermarket, Chain Drugstore, Mass Merchandiser
Sustainable (also, Renewable)
Methodology
Overall Market Size and Growth
Ethnic-Specific HBC Sales Near $2.7 Billion in 2005-2009
Table 2-1: U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2005-2009 (In Millions)
Haircare Category Still the Retail Leader
Ethnic-Specific Haircare Brushes $1.5 Billion Mark
Ethnic-Specific Makeup Rockets to $961.0 Million
Ethnic-Specific Skincare in Push to $210 Million
B & Bs, Mass Retailers Dominate Ethnic-Specific Sell-Through
Table 2-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific HBC, by Retail Channel, 2007-2009 (In Millions)
Ethnics Buy $6.9 Billion Worth of General-Market HBC
In Mass, Stagnation
Outside of Mass, Prestige and Natural/Organic Channels Hold Big Potential ..32
Table 2-3: U.S. Retail Dollar Purchases of General-Market HBC Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions)
Ethnics Spend Grand Total of $9.5 Billion on HBC in 2009
Table 2-4: Combined U.S. Retail Dollar Sales of Ethnic-Specific HBC Products and Ethnics' Purchases of General-Market HBC, 2005-2009
Factors in Future Growth
Ethnic HBC Sales Can Grow Even Faster Than Ethnic Population
Hispanics
African Americans
Asians
Other Groups
The Arab/South Asian Wild Card
Table 2-5: Projection of U.S. Population, by Race and Hispanic Origin, 2010-2020 (In Thousands)
Ethnic Spending Power: I'll Raise You a Trillion Bucks
Whites' Spending Power to Reach $11.8 Trillion in 2013
Hispanics Enabled to Spend $1.4 Trillion
African Americans' Spending Power Will Top $1.2 Trillion
Asians' Outlay Jumping to $752.3 Billion
Native Americans Up Spending Power to $84.6 Billion
Muslim-Americans Said to Have $170.0 Billion to Distribute
Ethnic-Specific Sales Go Up, Gen-Mart Sales Go Down-and Vice Versa
Ethnics' Cosmetic Surgeries Point to Greater HBC Spends
Assimilation Bypasses Problem of Reaching Diverse Hispanic, Asian, Arab Sectors
News Flash: Folks of Color More Eco-Conscious Than Whites
Concepts of Halal Have Crossover Potential
Michelle Obama, America's First Lady
Ethnic HBC Can Ride the Men's Grooming Wave
Projected Overall Market Sales
Ethnic-Specific HBC Market to Hit $3.7 Billion in 2014
Ethnic-Specific Haircare Category to Reach $1.9 Billion
Ethnic-Specific Makeup Category to Surpass $1.5 Billion
Ethnic-Specific Skincare Category Climbing to $284.0 Million
Table 2-6: Projected U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2009-2014 (In Millions)
Chapter 3: Insights and Opportunities
Highlights
Insights and Opportunities
Is Ethnic-Specific HBC "On the Bubble?"
Recovery a Time of Experimentation with New Products - and Value
The Key Is the Barber and Beauty Supplier
It's Multiculturalism, Stupid!
Natural/Organic Options to Harsh Formulations
On Global HBC Front, Balance of Power Starts to Shift
Chapter 4: The Ethnic Haircare Category
Highlights
The Products
Haircare Category Parameters
Sales Estimates from Two Perspectives
Eight Ethnic Haircare Segments
Characteristics of Ethnic Hair
African-American Hair
Hispanic Hair
Asian Hair
That Natural Afro Can Be High-Maintenance
Natural/Organic Relaxers Offer Alternative to Harsh Chemicals
Ethnic Haircare Category Size and Growth
Ethnic-Specific Haircare Brushes $1.5 Billion Mark in 2009
Ethnic-Specific Hair Preparations Segment Approaches $1.3 Billion
Ethnic-Specific Wig Segment Hits $211 Million
Table 4-1: U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2005-2009 (In Millions)
Preparations versus Wigs
Share of Ethnic Haircare Prep Sales by Type
Table 4-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, by Segment, 2005-2009 (In Millions)
B & Bs: Top Ethnic Haircare Retail Channel, Widens the Gap
Table 4-3: Share of U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, by Retail Channel, 2007-2009 (In Millions)
Folks of Color Spend $3.2 Billion on Gen-Mart Hair Items
In Mass, Poor Progress in Ethnic Buys of Gen-Mart Haircare Products
...And Such Buys Suffer Outside Mass, Too
Table 4-4: U.S. Retail Dollar Purchases of General-Market Haircare Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions)
Grand Total Ethnic Haircare Spend Reaches $4.7 Billion in 2009
Table 4-5: Combined U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products and Ethnics' Purchases of General-Market Haircare Products, 2005-2009
Factors in Category Growth
Factors in Overall Ethnic HBC Growth Transfer to Ethnic Haircare Category
Consumers Postponing Relaxer Use for as Long as They Can
Safety Fears Shift Ethnic Haircare $ to Natural, Prestige Channels
Male-Specific Shampoo, Conditioner a Global Trend
Part 2: Upwardly Mobile or Not, African Americans Will Have Same Haircare Needs
Projected Ethnic Haircare Sales
Ethnic-specific Haircare to Reach $1.9 Billion in 2014
Preparations Segment Will Push Past $1.6 Billion
Wig Segment to Yield $260.0 Million
Table 4-6: Projected U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2009-2014 (In Millions)
The Marketers
Among Hundreds of Ethnic Haircare Marketers, 32 Notables in Mass
Most Marketers Exhibit Some Degree of Specialization
Table of Ethnic Haircare Marketers and Their Brands
Table 4-7: Selected Ethnic Haircare Marketers and Their Brands, 2010
Marketer and Brand Share
Special Note on IRI Data
Four Marketers - L'Oreal, Namaste, P & G, Fantasia - Lead Five Haircare Segments
Table 4-8: Ethnic Brands' Share of All U.S. Mass-Retail Dollar Sales of Haircare Products, by Category, 2008-2009
Ethnic Haircare Product Trends
Over 40 New Ethnic Haircare Products in 2008-2009
"Ethnic," "Upscale," "Women," "Natural," Lead Claims/Tags
Table 4-9: Product Launch Analytics Reports of Claim/Tags on New Ethnic Haircare Product Labeling, 2008-2009
Spotlighting Five Notable New Ethnic Haircare Products
Consumer Advertising and Promotion
Traditional Beauty Shots, Advertorials, and Viral Videos
Ethnic Haircare Products' Safety and Gentleness
...and Natural Formulation
Covering the Grey
Star Endorsers, From Diahann Caroll to Will Smith to Jay Z
Do the Pre-Bump!
Promotional Overview
Sources of Ethnic Haircare Ads Discussed Here
Chapter 5: The Ethnic Makeup Category
Highlights
The Products
Category Definition
Sales Data Presented in Two Modalities
Four Ethnic Makeup Segments: Eye, Lip, Nail, Face
Eye Makeup
Lipcolor
Nail Makeup
Facial Makeup
Black, Brown, Yellow, Olive Skin Flattered by Special Chemistries. 112
History of Ethnic Makeup Explains Need for It
Hispanic Brands Have Won Wall-Sets in Mass
But Asian-Specific Makeup Still Rare
Ethnic Makeup Category Size and Growth
Ethnic-Specific Makeup Rockets to $961.0 Million in 2005-2009
Sales Drivers: Employment Worries, "Lipstick Factor," More Retail Shelving
Table 5-1: U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2005-2009 (In Millions)
Eye Makeup Is Biggest Gainer in Share of Retail Coin
Table 5-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Makeup, by Product Segment, 2003-2009
In Share of Ethnic Makeup Sales by Channel, Mass Rules
Table 5-3: Share of U.S. Retail Dollar Sales of Ethnic-Specific Makeup Products, by Retail Channel, 2007-2009 (In Millions)
Ethnics' Outlay for Gen-Mart Makeup Reaches $1.4 Billion
In Mass, Mild Progress
Outside Mass, Sales Slip
Table 5-4: U.S. Retail Dollar Purchases of General-Market Makeup Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions)
Grand Total of Ethnics' Makeup Buys Breaks $2.3 Billion in 2009
Table 5-5: Combined U.S. Retail Dollar Sales of Ethnic-Specific Makeup and Ethnics' Purchases of General-Market Makeup, 2005-2009
Factors in Category Growth
How Overall Ethnic HBC Market Conditions Pertain to Makeup Category
Female Ethnic Population to Keep Rising
Table 5-6: Projection of U.S. Female Population, by Race and Hispanic Origin, 2010-2020 (In Thousands)
Ethnic-Specific Makeup versus Ethnic-Suitable Versions
Specific versus Suitable 2: Natural and Prestige Makeup
Update: Both Upscale and Value-Positioning Drive Sales
Makeup Use: Time to Look Beyond Ethnic Stereotypes
Leonard Lauder's "Lipstick Factor"
Projected Ethnic Makeup Sales
Ethnic-Specific Makeup to Surpass $1.5 Billion by 2014
Table 5-7: Projected U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2009-2014 (In Millions)
The Marketers
Of Hundreds of Ethnic Makeup Marketers, Just Eight Notables in Mass Channels
Majority of Ethnic Makeup Rivals Are Specialists
Table of Marketers and Brands
Table 5-8: Selected Ethnic Makeup Marketers and Their Representative Brands, 2010
Marketer and Brand Share
About IRI Data...
Eight Key Ethnic Makeup Marketers, But Jordana Rules 10 of 12 Breakouts
Table 5-9: Ethnic Brands' Share of All U.S. Mass-Retail Dollar Sales of Makeup Products, by Category, 2008-2009
Ethnic Makeup Product Trends
Few Intros, But These Are Much Extended
Top Tags Are "Ethnic," "Long-Lasting," "No Chemicals"
Table 5-10: Product Launch Analytics Reports of New Ethnic Makeup Products in United States, by Claims ("Tags") on Labels, 2008-2009
Four Intriguing New Ethnic Makeup Products
Consumer Advertising and Promotions
Ethnic Makeup Ads: Beauty Shots, Wordy Pitches, Viral Videos
Advertorials Give Way to Air-Time
Blogs
Videos Go Behind the Scenes, Demonstrate Products
Smoothness
Value
Celebrity Endorsements
Marketers' Promotions
Chapter 6: The Ethnic Skincare Category
Highlights
The Products
Category Parameters
Data on Two Sales Modes Are Presented
...And Two Distinct Segments Covered: Skincare Preparations, Shaving Products
African Americans' Skincare Needs
Acne Keloidalis Nuchae
Ashiness
Keloid
Melanin Imbalances
Oiliness
Razor Bumps
Vitiligo
Hispanic Skincare Assortment Grows Ever So Slowly
Asian Skin's "Delicacy"
Skincare Products Regulated by FDA
Ten Controversial Ingredients
Artificial Color
Diazolidinyl Urea
Diethanolamine (DEA)
Hydroquinone
Imidazolidinyl Urea
Parabens
Petroleum, Petrolatum
Phthalates
Propylene Glycol
Sodium Lauryl Sulfate (SLF)
Ethnic Skincare Category Size and Growth
Ethnic-Specific Skincare Bolts to $210 Million in 2009
Smallest Ethnic Category Is Responsive to World Trends
Ethnic Skincare Preparations Segment Climbs to $160 Million
Ethnic Shaving Segment Pushes to $50 Million
Table 6-1: U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment, 2005-2009 (In Millions)
Hand & Body Lotion, Fade Creams Are Biggest Ethnic-Specific Sellers
Table 6-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Product Subsegment, 2007-2009 (In Millions)
Barbers, Beauty Supply and Mass Lead Ethnic-Specific Skincare Retail Channels
Table 6-3: Share of U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Retail Channel, 2007-2009 (In Millions)
Ethnics' Gen-Mart Skincare Buys Stuck Near $2.3 Billion
In Mass, Ethnics' Gen-Mart Skincare Buys Plod Along...
...While Outside Mass, Such Buys Tumble
Table 6-4: U.S. Retail Dollar Purchases of General-Market Skincare Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions)
Grand Total for Ethnic Skincare Category Climbs to $2.5 Billion
Table 6-5: Combined U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products and Ethnics' Purchases of General-Market Skincare Products, 2005-2009 (In Millions)
Factors in Category Growth
Influences Shared by Ethnic Skincare Category and Ethnic HBC Market as a Whole
Gen-Mart Skincare Products May Do the Job Just Fine
Few National Hispanic Skincare Brands, But a Groundswell of Regionals
Ethnic Men Follow Trend to More Sophisticated Grooming
Hip Hop and R & B May Help Ethnic Skincare to Cross Over
Demand for Skin Lightening Never Dies
U.S. Ethnic Skincare Brands Exportable to the World
Projected Ethnic Skincare Sales
Ethnic-Specific Skincare Climbing to $284.0 Million by 2014
Skincare Preparations Foreseen to Reach $218.0 Million
Shaving Segment Will Catapult to $66.0 Million
Table 6-6: Projected U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment, 2009-2014 (In Millions)
The Marketers
Hundreds of Rivals in Ethnic Skincare, Just 17 Notables in Mass
Large or Small, Public or Private - Specialists Rule
Table of Ethnic Skincare Marketers and Their Brands
Table 6-7: Selected Ethnic Skincare Marketers and Their Brands, 2008.177-180
Marketer and Brand Share
On IRI Data
Seven Ethnic Skincare Marketers Rule Eight IRI Breakouts
Table 6-8: Ethnic Brands' Share of All U.S. Mass-Retail Dollar Sales of Skincare Products, by Product Segment, 2008-2009
Ethnic Skincare Product Trends
Fewer Than 20 Notable New Ethnic Skincare Intros in 2008-2009
Most Popular Claims/Tags Are "Ethnic," "Upscale," "Natural"
Table 6-9: Product Launch Analytics Reports of New Ethnic Makeup Products in The United States, by Claims ("Tags") on Labels, 2008-2009
Five New Ethnic Skincare Products Worth Noting
Consumer Advertising and Promotions
Traditional Ethnic Skincare Ad Layouts: Nudes, Product Shots
...And Radically New Media
Video Promos and Reviews Can Go Viral
The Blog Scene
Ethnic Skincare Ad Themes
Consumer Promotions
Chapter 7: The Competitive Situation
Highlights
The Competitive Situation
Ethnic HBC Industry Rife for Consolidation
Key Acquisitions and Divestments
Eight Marketers Profiled
Competitive Profile: Alberto-Culver Company
Net Sales Hover Above $1.4 Billion in FY2009
An International Marketer, But Strength is U.S.
Alberto's Team of Six Ethnic Haircare Brands
Soft ‘N Beautiful Extended into Skincare Arena
Tresemme a Steamroller, Pro-Line Ethnic Brands Called "Weak"
In 2010: More Ads, More Promos, More Shelf Space
Alberto Meaner, Maybe Not Leaner...
Alberto's Non-Ethnic Brands
Competitive Profile: Ales Groupe
Net Sales Fall to €164.6 Million in 2009
Ales Strongest in Europe, North America
Table 7-1: Share of Ales Groupe Net Sales, by Country/Region, 2008 (In Millions of Euros)
Ales a Formulator of High-End HBC
PhytoSpecific, The Brilliant Ethnic Beauty Concept
Competitive Profile: Johnson & Johnson
Sales Slip $61.9 Billion in 2009
J&J Jazzes Consumer Brand Roster, Enters Ethnic Beauty
What Ambi Was, Is, and Will Be
Other Famous J&J Brands
Competitive Profile: L'Oréal SA
Sales of €17.5 Billion in 2009
L'Oreal Still World's Leader in Both Mainstream, Ethnic Beauty Realms
Soft Sheen-Carson: Ten Years Under L'Oreal's Wing
Dark & Lovely Extended into Skincare
Roots of Nature Debuts in 2009
Ethnic-Specific Brands for Asia, but Not for U.S. Asians
Competitive Profile: The Procter & Gamble Company
Net Sales Slip to $79.0 Billion in Fiscal 2009
Almost a Third of Sales Transacted in Developing Countries
P&G Has Planet's Most Powerful Brand Portfolio
P&G Quietly Builds High-Profile Ethnic HBC Assortment
P&G Dominates Spanish-Language Mass Media
Bye Mr. Lafley, Hello Mr. MacDonald: A Spiritual Shift
Three Marketers to Watch
Dudley Beauty Corporation LLC
Johnson Products Company
Johnson Publishing Company, Inc
Chapter 8: Distribution and Retail
Highlights
Distribution
DSD, Trad Four-Step, and Direct Sales Paths
At the Retail Level
Over 12,000 B & Bs Hold 45% of Ethnic-Specific HBC Sales
Table 8-1: Share of U.S. Retail Dollar Sales of Ethnic-Specific HBC, by Product Category and Retail Channel, 2007-2009 (In Millions)
Distributor Profile: TWT Distributing, Inc
Sales Approaching the $35.0-$45.0 Million Range
TWT Serves Mass, B & Bs, Other Specialty Outlets
TWT's Target Audience
Interview with Tom Tyree: Why "Black-Owned" Is Important
Retail Focus: Beauty and Barber Supplies Stores - "B & Bs"
Government Says B & Bs Generated $10.2 Billion in 2007
Boundary Between 12,000 B & Bs and Strictly Retail Ops Is Hazy
Table 8-2: U.S. Census Bureau Profile of Cosmetics, Barber/Beauty Supplies, and Perfume Retail Stores, 2002-2007
Sally Beauty the Largest B & B Chain
Some Object to Asian Ownership of B & Bs in Black Neighborhoods
Dangerous Counterfeit Fade Creams Invading B & B Sell-Through
Chapter 9: The Ethnic HBC Consumer
Highlights
Ethnic Nation
U.S. Ethnics to Number 119.7 Million in 2014
Hispanics Will Break 56.0 Million Mark
African Americans to Reach 41.7 Million
Asian Sector to Surpass 16.0 Million
"All Other," Fastest-Growing Sector, to Hit 13.3 Million
Table 9-1: Projection of U.S. Population, by Race, Gender, and Hispanic Origin, 2010-2020 (In Thousands)
About Experian Simmons Information
What It Is
How to Use It
The Overall Gauge
Table 9-2: Experian Simmons Projection of U.S. Population, by Race or Ethnicity, 2009 (Adults, In Thousands)
Consumer Focus: Ethnic Green-Consciousness
Ethnics Skew as Green - or Greener - Than Whites
Table 9-3: Ethnic Americans' Strong Agreement with Seven Characteristically Green Statements, 2009 (Adults in Thousands)
Our Own Survey: Ethnics More Receptive to Natural/Organic HBC
Table 9-4: Demographic Factors in Use of Any Natural or Organic Personal Care Products, by Race or Hispanic Origin, 2009 (Adults, In Recent Twelve Months)
The Ethnic Consumer of Haircare Products
Hair Relaxers Have 10.2 Million Ethnic Users
Table 9-5: U.S. Use of Hair Relaxers and Home Permanents, by Race or Ethnicity, 2009 (Adults, In Thousands)
Dark & Lovely Relaxers Have 2.5 Million Black Users
Hairstyling Products Used by 27.4 Million Ethnics
Table 9-6: U.S. Use of Styling Products/Hairdressings, by Race or Ethnicity, 2009 (Adults, In Thousands)
Ethnic Consumers of Hairspray Estimated at 16.9 Million
Table 9-7: U.S. Use of Hairspray, by Race or Ethnicity, 2009 (Adults, In Thousands)
Ethnic Shampooers Are 60.2 Million
Table 9-8: U.S. Use of Shampoo, by Race or Ethnicity, 2009 (Adults, In Thousands; Recent 7 Days)
Dark & Lovely Shampoo Used by 1.4 Million Blacks
Ethnic Consumers of Conditioner Number 38.6 Million
Table 9-9: U.S. Use of Hair Conditioner, by Race or Ethnicity, 2009 (Adults, In Thousands)
Dark & Lovely Conditioner Has 1.5 Million Black Users
Over 15.0 Million Ethnics Color Their Hair
Table 9-10: U.S. Use of Haircolor, by Race or Ethnicity, 2009 (Adults, In Thousands)
Dark & Lovely Haircolor's Black Consumers Number 1.1 Million
The Ethnic Consumer of Makeup
Ethnic Users of Eye Shadow/Eyeliner/Eyebrow Pencil at 17.4 Million
Table 9-11: U.S. Use of Eye Shadow/Eye Liner/Eyebrow Pencil, by Race or Ethnicity, 2009 (Adults, In Thousands)
Ethnic Consumers of Lipstick/Lip Gloss Number 27.5 Million
Table 9-12: U.S. Use of Lipstick and Lip Gloss, by Race or Ethnicity, 2009 (Adults, In Thousands)
Fashion Fair Lipstick/Lip Gloss Has Black Base of 1.3 Million
Ethnic Foundation Appliers Are 19.7 Million
Table 9-13: U.S. Use of Foundation Makeup, by Race or Ethnicity, 2009 (Adults, In Thousands)
Fashion Fair Foundation Used by 1.0 Million Blacks
Ethnic User-Base for Blusher Is 15.4 Million
Table 9-14: U.S. Use of Blusher, by Race or Ethnicity, 2009 (Adults, In Thousands)
Almost 20.2 Million Ethnic Users of Mascara
Table 9-15: U.S. Use of Mascara, by Race or Ethnicity, 2009 (Adults, In Thousands)
Ethnic Nail Polishers Projected at 22.6 Million
Table 9-16: U.S. Use of Nail Polish, by Race or Ethnicity, 2009 (Adults, In Thousands)
The Ethnic Consumer of Skincare Products
Moisturizers/Lotions Have 47.5 Million Ethnic Users
Table 9-17: U.S. Use of Moisturizers and Lotions, by Race or Ethnicity, 2009 (Adults, In Thousands)
Baby Oil Has 29.5 Million Ethnic Users
Table 9-18: U.S. Use of Baby Oil or Lotion, by Race or Ethnicity, 2009 (Adults, In Thousands)
Ethnic Base for Facial Cleansers/Acne-Fighters Is 27.9 Million
Table 9-19: U.S. Use of Facial Cleansing Creams, Lotions, Gels, Acne-Fighters, and Toners, by Race or Ethnicity, 2009 (Adults, In Thousands)
Very Modern: Ethnic Users of Body Wash Total 47.9 Million
Table 9-20: U.S. Use of Body Wash, by Race or Ethnicity, 2009 (Adults, In Thousands)
Suncare Products Used by Only 16.0 Million People of Color
Table 9-21: U.S. Use of Suntan Lotion, Sunscreen, and Sunless Tanning Preparations, by Race or Ethnicity, 2009 (Adults, In Thousands)
Aftershave Slapped on by 25.3 Million Ethnics
Table 9-22: U.S. Use/Purchase of Aftershave, Cologne, Talc, etc., by Race or Ethnicity, 2009 (Adults, In Thousands)
Shave Cream Used by 29.2 Million Ethnics
Table 9-23: U.S. Use of Shaving Cream and Gel, by Race or Ethnicity, 2009 (Adults, In Thousands)
Ethnic User-Base for Depilatories is 9.3 Million
Table 9-24: U.S. Use of Depilatories, by Race or Ethnicity, 2009 (Adults, In Thousands)
Consumer Focus: African-American Media Usage
Experian Simmons Data on Viewers and Readers
Table 9-25: Use of African-American Media, by Race or Ethnicity, 2009 (Adults, In Thousands)
Consumer Focus: Where Ethnics Shop for HBC
Ethnic Americans Shop the Big Three Drug Chains
Table 9-26: U.S. Ethnics' Purchasing of Cosmetics at Chain Drugstores, 2009 (Adults in Thousands; Past 30 Days)
Macy's, Wal-Mart Are Ethnics' Top Dept. Store/Discounter Destinations for HBC
Table 9-27: U.S. Ethnics' Purchasing of Cosmetics at Department and Discount Stores, 2009 (Adults in Thousands; Past 30 Days)
Appendix: Addresses of Selected Marketers
