TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Feminine care 2
Summary category level - Internal cleansers 3
Summary category level - Pantiliners and shields 4
Summary category level - Sanitary pads 5
Summary category level - Tampons 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 22
Value Analysis, 2002–2007 22
Value Analysis, 2007–2012 23
Value Analysis, US$ 2002–2007 25
Value Analysis, US$ 2007–2012 25
Volume Analysis, 2002–2007 27
Volume Analysis, 2007–2012 28
Company and Brand Share Analysis 31
Distribution Analysis 35
Expenditure & consumption per capita 37
Chapter 4 LEADING COMPANY PROFILES 40
Johnson & Johnson 40
Procter & Gamble Company, The 42
Chapter 5 CATEGORY ANALYSIS - INTERNAL CLEANSERS 45
Value Analysis, 2002–2007 45
Value Analysis, 2007–2012 46
Value Analysis, US$ 2002–2007 48
Value Analysis, US$ 2007–2012 48
Volume Analysis, 2002–2007 49
Volume Analysis, 2007–2012 50
Company and Brand Share Analysis 52
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 CATEGORY ANALYSIS - PANTILINERS AND SHIELDS 60
Value Analysis, 2002–2007 60
Value Analysis, 2007–2012 61
Value Analysis, US$ 2002–2007 63
Value Analysis, US$ 2007–2012 63
Volume Analysis, 2002–2007 64
Volume Analysis, 2007–2012 65
Company and Brand Share Analysis 67
Distribution Analysis 70
Expenditure & consumption per capita 72
Chapter 7 CATEGORY ANALYSIS - SANITARY PADS 75
Value Analysis, 2002–2007 75
Value Analysis, 2007–2012 76
Value Analysis, US$ 2002–2007 78
Value Analysis, US$ 2007–2012 78
Volume Analysis, 2002–2007 79
Volume Analysis, 2007–2012 80
Company and Brand Share Analysis 82
Distribution Analysis 85
Expenditure & consumption per capita 87
Chapter 8 CATEGORY ANALYSIS - TAMPONS 90
Value Analysis, 2002–2007 90
Value Analysis, 2007–2012 91
Value Analysis, US$ 2002–2007 93
Value Analysis, US$ 2007–2012 93
Volume Analysis, 2002–2007 94
Volume Analysis, 2007–2012 95
Company and Brand Share Analysis 97
Distribution Analysis 100
Expenditure & consumption per capita 102
Chapter 9 COUNTRY COMPARISON 105
Value 105
Volume 110
Market Share 115
Chapter 10 NEW PRODUCT DEVELOPMENT 116
Product launches over time 116
Recent product launches 118
Chapter 11 ARGENTINA SOCIOECONOMIC PROFILE 119
Country Overview 119
Key Facts 120
Political Overview 121
Argentina Economic Overview 122
Chapter 12 ARGENTINA MACROECONOMIC PROFILE 124
Macroeconomic Indicators 124
Chapter 13 RESEARCH METHODOLOGY 129
Methodology overview 129
Secondary research 130
Market modeling 131
Primary research 132
Data finalization 133
Ongoing research 133
Chapter 14 APPENDIX 134
Future readings 134
How to contact experts in your industry 134
Disclaimer 134
LIST OF FIGURES
Figure 1: Argentina feminine care value & value forecast, 2002?2012 (ARP m, nominal prices) 24
Figure 2: Argentina feminine care category growth comparison, by value, 2002?2012 26
Figure 3: Argentina feminine care volume & volume forecast, 2002?2012 (Units/6 oz bottle m) 29
Figure 4: Argentina feminine care category growth comparison, by volume, 2002?2012 30
Figure 5: Argentina feminine care company share, by value, 2006?2007 (%) 33
Figure 6: Argentina feminine care distribution channels, by value, 2006?2007(%) 36
Figure 7: Argentina internal cleansers value & value forecast, 2002?2012 (ARP m, nominal prices) 47
Figure 8: Argentina internal cleansers volume & volume forecast, 2002?2012 (6 oz bottle m) 51
Figure 9: Argentina internal cleansers company share, by value, 2006?2007 (%) 53
Figure 10: Argentina internal cleansers distribution channels, by value, 2006?2007(%) 56
Figure 11: Argentina pantiliners and shields value & value forecast, 2002?2012 (ARP m, nominal prices) 62
Figure 12: Argentina pantiliners and shields volume & volume forecast, 2002?2012 (Units m) 66
Figure 13: Argentina pantiliners and shields company share, by value, 2006?2007 (%) 68
Figure 14: Argentina pantiliners and shields distribution channels, by value, 2006?2007(%) 71
Figure 15: Argentina sanitary pads value & value forecast, 2002?2012 (ARP m, nominal prices) 77
Figure 16: Argentina sanitary pads volume & volume forecast, 2002?2012 (Units m) 81
Figure 17: Argentina sanitary pads company share, by value, 2006?2007 (%) 83
Figure 18: Argentina sanitary pads distribution channels, by value, 2006?2007(%) 86
Figure 19: Argentina tampons value & value forecast, 2002?2012 (ARP m, nominal prices) 92
Figure 20: Argentina tampons volume & volume forecast, 2002?2012 (Units m) 96
Figure 21: Argentina tampons company share, by value, 2006?2007 (%) 98
Figure 22: Argentina tampons distribution channels, by value, 2006?2007(%) 101
Figure 23: Global feminine care market split (value terms, 2007) – Top 5 countries 106
Figure 24: Global feminine care market value, 2002–2007 (Top 5 countries) 109
Figure 25: Global feminine care market split (volume terms, 2007) – Top 5 countries 111
Figure 26: Global feminine care market volume, 2002–2007 (Top 5 countries) 114
Figure 27: Map of Argentina 120
Figure 28: Annual data review process 130
LIST OF TABLES
Table 1: Feminine care category definitions 9
Table 2: Feminine care distribution channels 10
Table 3: Argentina feminine care value, 2002–2007 (ARP m, nominal prices) 22
Table 4: Argentina feminine care value forecast, 2007–2012 (ARP m, nominal prices) 23
Table 5: Argentina feminine care value, 2002–2007 (US$ m nominal prices) 25
Table 6: Argentina feminine care value forecast, 2007–2012 (US$ m nominal prices) 25
Table 7: Argentina feminine care volume, 2002–2007 (Units/6 oz bottle m) 27
Table 8: Argentina feminine care volume forecast, 2007–2012 (Units/6 oz bottle m) 28
Table 9: Argentina feminine care brand share, by value, 2006?2007 (%) 31
Table 10: Argentina feminine care value, by brand 2006?2007 (ARP m nominal prices) 32
Table 11: Argentina feminine care company share by value, 2006?2007 (%) 34
Table 12: Argentina feminine care value, by company, 2006?2007 (ARP m nominal prices) 34
Table 13: Argentina feminine care distribution channels, by value, 2006?2007 (%) 35
Table 14: Argentina feminine care value, by distribution channel, 2006?2007 (ARP m nominal prices) 35
Table 15: Argentina feminine care expenditure per capita, 2002–2007 (ARP, nominal prices) 37
Table 16: Argentina feminine care forecast expenditure per capita, 2007–2012 (ARP, nominal prices) 37
Table 17: Argentina feminine care expenditure per capita, 2002–2007 (US$ nominal prices) 38
Table 18: Argentina feminine care forecast expenditure per capita, 2007–2012 (US$ nominal prices) 38
Table 19: Argentina feminine care consumption per capita, 2002–2007 (Units/6 oz bottle) 39
Table 20: Argentina feminine care forecast consumption per capita, 2007–2012 (Units/6 oz bottle) 39
Table 21: Johnson & Johnson Key Facts 40
Table 22: Procter & Gamble Company, The Key Facts 42
Table 23: Argentina internal cleansers value, 2002–2007 (ARP m, nominal prices) 45
Table 24: Argentina internal cleansers value forecast, 2007–2012 (ARP m, nominal prices) 46
Table 25: Argentina internal cleansers value, 2002–2007 (US$ m nominal prices) 48
Table 26: Argentina internal cleansers value forecast, 2007–2012 (US$ m nominal prices) 48
Table 27: Argentina internal cleansers volume, 2002–2007 (6 oz bottle m) 49
Table 28: Argentina internal cleansers volume forecast, 2007–2012 (6 oz bottle m) 50
Table 29: Argentina internal cleansers brand share, by value, 2006?2007 (%) 52
Table 30: Argentina internal cleansers value, by brand 2006?2007 (ARP m nominal prices) 52
Table 31: Argentina internal cleansers company share by value, 2006?2007 (%) 54
Table 32: Argentina internal cleansers value, by company, 2006?2007 (ARP m nominal prices) 54
Table 33: Argentina internal cleansers distribution channels, by value, 2006?2007 (%) 55
Table 34: Argentina internal cleansers value, by distribution channel, 2006?2007 (ARP m nominal prices) 55
Table 35: Argentina internal cleansers expenditure per capita, 2002–2007 (ARP, nominal prices) 57
Table 36: Argentina internal cleansers forecast expenditure per capita, 2007–2012 (ARP, nominal prices) 57
Table 37: Argentina internal cleansers expenditure per capita, 2002–2007 (US$ nominal prices) 58
Table 38: Argentina internal cleansers forecast expenditure per capita, 2007–2012 (US$ nominal prices) 58
Table 39: Argentina internal cleansers consumption per capita, 2002–2007 (6 oz bottle) 59
Table 40: Argentina internal cleansers forecast consumption per capita, 2007–2012 (6 oz bottle) 59
Table 41: Argentina pantiliners and shields value, 2002–2007 (ARP m, nominal prices) 60
Table 42: Argentina pantiliners and shields value forecast, 2007–2012 (ARP m, nominal prices) 61
Table 43: Argentina pantiliners and shields value, 2002–2007 (US$ m nominal prices) 63
Table 44: Argentina pantiliners and shields value forecast, 2007–2012 (US$ m nominal prices) 63
Table 45: Argentina pantiliners and shields volume, 2002–2007 (Units m) 64
Table 46: Argentina pantiliners and shields volume forecast, 2007–2012 (Units m) 65
Table 47: Argentina pantiliners and shields brand share, by value, 2006?2007 (%) 67
Table 48: Argentina pantiliners and shields value, by brand 2006?2007 (ARP m nominal prices) 67
Table 49: Argentina pantiliners and shields company share by value, 2006?2007 (%) 69
Table 50: Argentina pantiliners and shields value, by company, 2006?2007 (ARP m nominal prices) 69
Table 51: Argentina pantiliners and shields distribution channels, by value, 2006?2007 (%) 70
Table 52: Argentina pantiliners and shields value, by distribution channel, 2006?2007 (ARP m nominal prices) 70
Table 53: Argentina pantiliners and shields expenditure per capita, 2002–2007 (ARP, nominal prices) 72
Table 54: Argentina pantiliners and shields forecast expenditure per capita, 2007–2012 (ARP, nominal prices) 72
Table 55: Argentina pantiliners and shields expenditure per capita, 2002–2007 (US$ nominal prices) 73
Table 56: Argentina pantiliners and shields forecast expenditure per capita, 2007–2012 (US$ nominal prices) 73
Table 57: Argentina pantiliners and shields consumption per capita, 2002–2007 (Units) 74
Table 58: Argentina pantiliners and shields forecast consumption per capita, 2007–2012 (Units) 74
Table 59: Argentina sanitary pads value, 2002–2007 (ARP m, nominal prices) 75
Table 60: Argentina sanitary pads value forecast, 2007–2012 (ARP m, nominal prices) 76
Table 61: Argentina sanitary pads value, 2002–2007 (US$ m nominal prices) 78
Table 62: Argentina sanitary pads value forecast, 2007–2012 (US$ m nominal prices) 78
Table 63: Argentina sanitary pads volume, 2002–2007 (Units m) 79
Table 64: Argentina sanitary pads volume forecast, 2007–2012 (Units m) 80
Table 65: Argentina sanitary pads brand share, by value, 2006?2007 (%) 82
Table 66: Argentina sanitary pads value, by brand 2006?2007 (ARP m nominal prices) 82
Table 67: Argentina sanitary pads company share by value, 2006?2007 (%) 84
Table 68: Argentina sanitary pads value, by company, 2006?2007 (ARP m nominal prices) 84
Table 69: Argentina sanitary pads distribution channels, by value, 2006?2007 (%) 85
Table 70: Argentina sanitary pads value, by distribution channel, 2006?2007 (ARP m nominal prices) 85
Table 71: Argentina sanitary pads expenditure per capita, 2002–2007 (ARP, nominal prices) 87
Table 72: Argentina sanitary pads forecast expenditure per capita, 2007–2012 (ARP, nominal prices) 87
Table 73: Argentina sanitary pads expenditure per capita, 2002–2007 (US$ nominal prices) 88
Table 74: Argentina sanitary pads forecast expenditure per capita, 2007–2012 (US$ nominal prices) 88
Table 75: Argentina sanitary pads consumption per capita, 2002–2007 (Units) 89
Table 76: Argentina sanitary pads forecast consumption per capita, 2007–2012 (Units) 89
Table 77: Argentina tampons value, 2002–2007 (ARP m, nominal prices) 90
Table 78: Argentina tampons value forecast, 2007–2012 (ARP m, nominal prices) 91
Table 79: Argentina tampons value, 2002–2007 (US$ m nominal prices) 93
Table 80: Argentina tampons value forecast, 2007–2012 (US$ m nominal prices) 93
Table 81: Argentina tampons volume, 2002–2007 (Units m) 94
Table 82: Argentina tampons volume forecast, 2007–2012 (Units m) 95
Table 83: Argentina tampons brand share, by value, 2006?2007 (%) 97
Table 84: Argentina tampons value, by brand 2006?2007 (ARP m nominal prices) 97
Table 85: Argentina tampons company share by value, 2006?2007 (%) 99
Table 86: Argentina tampons value, by company, 2006?2007 (ARP m nominal prices) 99
Table 87: Argentina tampons distribution channels, by value, 2006?2007 (%) 100
Table 88: Argentina tampons value, by distribution channel, 2006?2007 (ARP m nominal prices) 100
Table 89: Argentina tampons expenditure per capita, 2002–2007 (ARP, nominal prices) 102
Table 90: Argentina tampons forecast expenditure per capita, 2007–2012 (ARP, nominal prices) 102
Table 91: Argentina tampons expenditure per capita, 2002–2007 (US$ nominal prices) 103
Table 92: Argentina tampons forecast expenditure per capita, 2007–2012 (US$ nominal prices) 103
Table 93: Argentina tampons consumption per capita, 2002–2007 (Units) 104
Table 94: Argentina tampons forecast consumption per capita, 2007–2012 (Units) 104
Table 95: Global feminine care market value, 2007 105
Table 96: Global feminine care market split (value terms (US$ m), 2007) – Top 5 countries 108
Table 97: Global feminine care market volume, 2007 110
Table 98: Global feminine care market split (volume terms, 2007) – Top 5 countries 113
Table 99: Leading players - Top 5 countries 115
Table 100: Argentina feminine care new product launches (reports) and SKUs, by company (Top 5 companies), 2007 116
Table 101: Argentina feminine care new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 117
Table 102: Argentina feminine care new product launches (reports), by Package tags or Claims 2007 117
Table 103: Argentina feminine care new product launches (reports) - Recent 5 launches 118
Table 104: Argentina Key Facts 120
Table 105: Argentina population, by age group, 2002-2007 (millions) 124
Table 106: Argentina population forecast, by age group, 2007-2012 (millions) 125
Table 107: Argentina population, by gender, 2002-2007 (millions) 125
Table 108: Argentina population forecast, by gender, 2007-2012 (millions) 126
Table 109: Argentina nominal GDP, 2002-2007 (ARP bn, 2000 prices) 126
Table 110: Argentina nominal GDP forecast, 2007-2012 (ARP bn, 2000 prices) 126
Table 111: Argentina real GDP, 2002-2007 (ARP bn, nominal prices) 127
Table 112: Argentina real GDP forecast, 2007-2012 (ARP bn, nominal prices) 127
Table 113: Argentina real GDP, 2002-2007 (US$ bn, 2000 prices) 127
Table 114: Argentina real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 128
Table 115: Argentina consumer price index, 2002-2007 (2003=100) 128
Table 116: Argentina consumer price index, 2007-2012 (2003=100) 128
