TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Feminine care 2
Summary category level - Pantiliners and shields 3
Summary category level - Sanitary pads 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 17
Value Analysis, 2002–2007 17
Value Analysis, 2007–2012 18
Value Analysis, US$ 2002–2007 20
Value Analysis, US$ 2007–2012 20
Volume Analysis, 2002–2007 22
Volume Analysis, 2007–2012 23
Company and Brand Share Analysis 26
Distribution Analysis 29
Expenditure & consumption per capita 31
Chapter 4 LEADING COMPANY PROFILES 34
Johnson & Johnson 34
Kimberly-Clark Corporation 36
Chapter 5 CATEGORY ANALYSIS - PANTILINERS AND SHIELDS 38
Value Analysis, 2002–2007 38
Value Analysis, 2007–2012 39
Value Analysis, US$ 2002–2007 41
Value Analysis, US$ 2007–2012 41
Volume Analysis, 2002–2007 42
Volume Analysis, 2007–2012 43
Company and Brand Share Analysis 45
Distribution Analysis 48
Expenditure & consumption per capita 50
Chapter 6 CATEGORY ANALYSIS - SANITARY PADS 53
Value Analysis, 2002–2007 53
Value Analysis, 2007–2012 54
Value Analysis, US$ 2002–2007 56
Value Analysis, US$ 2007–2012 56
Volume Analysis, 2002–2007 57
Volume Analysis, 2007–2012 58
Company and Brand Share Analysis 60
Distribution Analysis 63
Expenditure & consumption per capita 65
Chapter 7 COUNTRY COMPARISON 68
Value 68
Volume 73
Market Share 78
Chapter 8 NEW PRODUCT DEVELOPMENT 79
Product launches over time 79
Recent product launches 81
Chapter 9 VIETNAM SOCIOECONOMIC PROFILE 82
Country Overview 82
Key Facts 83
Political Overview 85
Vietnam Economic Overview 86
Chapter 10 VIETNAM MACROECONOMIC PROFILE 87
Macroeconomic Indicators 87
Chapter 11 RESEARCH METHODOLOGY 92
Methodology overview 92
Secondary research 93
Market modeling 94
Primary research 95
Data finalization 96
Ongoing research 96
Chapter 12 APPENDIX 97
Future readings 97
How to contact experts in your industry 97
Disclaimer 97

LIST OF FIGURES
Figure 1: Vietnam feminine care value & value forecast, 2002?2012 (VND m, nominal prices) 19
Figure 2: Vietnam feminine care category growth comparison, by value, 2002?2012 21
Figure 3: Vietnam feminine care volume & volume forecast, 2002?2012 (Units m) 24
Figure 4: Vietnam feminine care category growth comparison, by volume, 2002?2012 25
Figure 5: Vietnam feminine care company share, by value, 2006?2007 (%) 27
Figure 6: Vietnam feminine care distribution channels, by value, 2006?2007(%) 30
Figure 7: Vietnam pantiliners and shields value & value forecast, 2002?2012 (VND m, nominal prices) 40
Figure 8: Vietnam pantiliners and shields volume & volume forecast, 2002?2012 (Units m) 44
Figure 9: Vietnam pantiliners and shields company share, by value, 2006?2007 (%) 46
Figure 10: Vietnam pantiliners and shields distribution channels, by value, 2006?2007(%) 49
Figure 11: Vietnam sanitary pads value & value forecast, 2002?2012 (VND m, nominal prices) 55
Figure 12: Vietnam sanitary pads volume & volume forecast, 2002?2012 (Units m) 59
Figure 13: Vietnam sanitary pads company share, by value, 2006?2007 (%) 61
Figure 14: Vietnam sanitary pads distribution channels, by value, 2006?2007(%) 64
Figure 15: Global feminine care market split (value terms, 2007) – Top 5 countries 69
Figure 16: Global feminine care market value, 2002–2007 (Top 5 countries) 72
Figure 17: Global feminine care market split (volume terms, 2007) – Top 5 countries 74
Figure 18: Global feminine care market volume, 2002–2007 (Top 5 countries) 77
Figure 19: Map of Vietnam 84
Figure 20: Annual data review process 93

LIST OF TABLES
Table 1: Feminine care category definitions 7
Table 2: Feminine care distribution channels 8
Table 3: Vietnam feminine care value, 2002–2007 (VND m, nominal prices) 17
Table 4: Vietnam feminine care value forecast, 2007–2012 (VND m, nominal prices) 18
Table 5: Vietnam feminine care value, 2002–2007 (US$ m nominal prices) 20
Table 6: Vietnam feminine care value forecast, 2007–2012 (US$ m nominal prices) 20
Table 7: Vietnam feminine care volume, 2002–2007 (Units m) 22
Table 8: Vietnam feminine care volume forecast, 2007–2012 (Units m) 23
Table 9: Vietnam feminine care brand share, by value, 2006?2007 (%) 26
Table 10: Vietnam feminine care value, by brand 2006?2007 (VND m nominal prices) 26
Table 11: Vietnam feminine care company share by value, 2006?2007 (%) 28
Table 12: Vietnam feminine care value, by company, 2006?2007 (VND m nominal prices) 28
Table 13: Vietnam feminine care distribution channels, by value, 2006?2007 (%) 29
Table 14: Vietnam feminine care value, by distribution channel, 2006?2007 (VND m nominal prices) 29
Table 15: Vietnam feminine care expenditure per capita, 2002–2007 (VND, nominal prices) 31
Table 16: Vietnam feminine care forecast expenditure per capita, 2007–2012 (VND, nominal prices) 31
Table 17: Vietnam feminine care expenditure per capita, 2002–2007 (US$ nominal prices) 32
Table 18: Vietnam feminine care forecast expenditure per capita, 2007–2012 (US$ nominal prices) 32
Table 19: Vietnam feminine care consumption per capita, 2002–2007 (Units) 33
Table 20: Vietnam feminine care forecast consumption per capita, 2007–2012 (Units) 33
Table 21: Johnson & Johnson Key Facts 34
Table 22: Kimberly-Clark Corporation Key Facts 36
Table 23: Vietnam pantiliners and shields value, 2002–2007 (VND m, nominal prices) 38
Table 24: Vietnam pantiliners and shields value forecast, 2007–2012 (VND m, nominal prices) 39
Table 25: Vietnam pantiliners and shields value, 2002–2007 (US$ m nominal prices) 41
Table 26: Vietnam pantiliners and shields value forecast, 2007–2012 (US$ m nominal prices) 41
Table 27: Vietnam pantiliners and shields volume, 2002–2007 (Units m) 42
Table 28: Vietnam pantiliners and shields volume forecast, 2007–2012 (Units m) 43
Table 29: Vietnam pantiliners and shields brand share, by value, 2006?2007 (%) 45
Table 30: Vietnam pantiliners and shields value, by brand 2006?2007 (VND m nominal prices) 45
Table 31: Vietnam pantiliners and shields company share by value, 2006?2007 (%) 47
Table 32: Vietnam pantiliners and shields value, by company, 2006?2007 (VND m nominal prices) 47
Table 33: Vietnam pantiliners and shields distribution channels, by value, 2006?2007 (%) 48
Table 34: Vietnam pantiliners and shields value, by distribution channel, 2006?2007 (VND m nominal prices) 48
Table 35: Vietnam pantiliners and shields expenditure per capita, 2002–2007 (VND, nominal prices) 50
Table 36: Vietnam pantiliners and shields forecast expenditure per capita, 2007–2012 (VND, nominal prices) 50
Table 37: Vietnam pantiliners and shields expenditure per capita, 2002–2007 (US$ nominal prices) 51
Table 38: Vietnam pantiliners and shields forecast expenditure per capita, 2007–2012 (US$ nominal prices) 51
Table 39: Vietnam pantiliners and shields consumption per capita, 2002–2007 (Units) 52
Table 40: Vietnam pantiliners and shields forecast consumption per capita, 2007–2012 (Units) 52
Table 41: Vietnam sanitary pads value, 2002–2007 (VND m, nominal prices) 53
Table 42: Vietnam sanitary pads value forecast, 2007–2012 (VND m, nominal prices) 54
Table 43: Vietnam sanitary pads value, 2002–2007 (US$ m nominal prices) 56
Table 44: Vietnam sanitary pads value forecast, 2007–2012 (US$ m nominal prices) 56
Table 45: Vietnam sanitary pads volume, 2002–2007 (Units m) 57
Table 46: Vietnam sanitary pads volume forecast, 2007–2012 (Units m) 58
Table 47: Vietnam sanitary pads brand share, by value, 2006?2007 (%) 60
Table 48: Vietnam sanitary pads value, by brand 2006?2007 (VND m nominal prices) 60
Table 49: Vietnam sanitary pads company share by value, 2006?2007 (%) 62
Table 50: Vietnam sanitary pads value, by company, 2006?2007 (VND m nominal prices) 62
Table 51: Vietnam sanitary pads distribution channels, by value, 2006?2007 (%) 63
Table 52: Vietnam sanitary pads value, by distribution channel, 2006?2007 (VND m nominal prices) 63
Table 53: Vietnam sanitary pads expenditure per capita, 2002–2007 (VND, nominal prices) 65
Table 54: Vietnam sanitary pads forecast expenditure per capita, 2007–2012 (VND, nominal prices) 65
Table 55: Vietnam sanitary pads expenditure per capita, 2002–2007 (US$ nominal prices) 66
Table 56: Vietnam sanitary pads forecast expenditure per capita, 2007–2012 (US$ nominal prices) 66
Table 57: Vietnam sanitary pads consumption per capita, 2002–2007 (Units) 67
Table 58: Vietnam sanitary pads forecast consumption per capita, 2007–2012 (Units) 67
Table 59: Global feminine care market value, 2007 68
Table 60: Global feminine care market split (value terms (US$ m), 2007) – Top 5 countries 71
Table 61: Global feminine care market volume, 2007 73
Table 62: Global feminine care market split (volume terms, 2007) – Top 5 countries 76
Table 63: Leading players - Top 5 countries 78
Table 64: Vietnam feminine care new product launches (reports) and SKUs, by company (Top 5 companies), 2007 79
Table 65: Vietnam feminine care new product launches (reports), by flavor and fragrances 2007 79
Table 66: Vietnam feminine care new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 80
Table 67: Vietnam feminine care new product launches (reports), by Package tags or Claims 2007 80
Table 68: Vietnam feminine care new product launches (reports) - Recent 5 launches 81
Table 69: Vietnam Key Facts 83
Table 70: Vietnam population, by age group, 2002-2007 (millions) 87
Table 71: Vietnam population forecast, by age group, 2007-2012 (millions) 88
Table 72: Vietnam population, by gender, 2002-2007 (millions) 88
Table 73: Vietnam population forecast, by gender, 2007-2012 (millions) 89
Table 74: Vietnam nominal GDP, 2002-2007 (VND bn, 2000 prices) 89
Table 75: Vietnam nominal GDP forecast, 2007-2012 (VND bn, 2000 prices) 89
Table 76: Vietnam real GDP, 2002-2007 (VND bn, nominal prices) 90
Table 77: Vietnam real GDP forecast, 2007-2012 (VND bn, nominal prices) 90
Table 78: Vietnam real GDP, 2002-2007 (US$ bn, 2000 prices) 90
Table 79: Vietnam real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 91
Table 80: Vietnam consumer price index, 2002-2007 (2003=100) 91
Table 81: Vietnam consumer price index, 2007-2012 (2003=100) 91