TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 12
1.1 What is this report about? 12
1.2 Who is the target reader? 12
1.3 How to use this report 12
1.4 Definitions 12
CHAPTER 2 SCANDINAVIA FRAGRANCES INDUSTRY OUTLOOK 13
2.1 Market Analysis 13
2.2 Market Revenues 14
CHAPTER 3 FRAGRANCES IN DENMARK 18
3.1 Market Overview 18
3.2 Market Value 20
3.3 Market Volume 21
3.4 Market Segmentation I 22
3.5 Market Segmentation II 23
3.6 Market Share 24
3.7 Five Forces Analysis 25
3.8 Leading Companies 32
3.9 Distribution 42
3.10 Market Forecasts 43
3.11 Macroeconomic Indicators 45
CHAPTER 4 FRAGRANCES IN NORWAY 47
4.1 Market Overview 47
4.2 Market Value 49
4.3 Market Volume 50
4.4 Market Segmentation I 51
4.5 Market Segmentation II 52
4.6 Market Share 53
4.7 Five Forces Analysis 54
4.8 Leading Companies 61
4.9 Distribution 71
4.10 Market Forecasts 72
4.11 Macroeconomic Indicators 74
CHAPTER 5 FRAGRANCES IN SWEDEN 76
5.1 Market Overview 76
5.2 Market Value 78
5.3 Market Volume 79
5.4 Market Segmentation I 80
5.5 Market Segmentation II 81
5.6 Market Share 82
5.7 Five Forces Analysis 83
5.8 Leading Companies 90
5.9 Distribution 101
5.10 Market Forecasts 102
5.11 Macroeconomic Indicators 104
CHAPTER 6 APPENDIX 106
6.1 Data Research Methodology 106

LIST OF TABLES
Table 1: Scandinavia fragrances industry, revenue ($m) 2004–13 14
Table 2: Scandinavia fragrances industry, revenue ($m) 2004–08 15
Table 3: Scandinavia fragrances industry forecast, revenue ($m) 2008–13 16
Table 4: Denmark Fragrances Market Value: $ million, 2004-2008 20
Table 5: Denmark Fragrances Market Volume: Units million, 2004-2008 21
Table 6: Denmark Fragrances Market Segmentation I: % Share, by Value, 2008 22
Table 7: Denmark Fragrances Market Segmentation II: % Share, by Value, 2008 23
Table 8: Denmark Fragrances Market Share: % Share, by Value, 2008 24
Table 9: Key Facts: L’Oreal S.A. 32
Table 10: Key Financials: L’Oreal S.A. 35
Table 11: Key Facts: The Procter & Gamble Company 36
Table 12: Key Financials: The Procter & Gamble Company 39
Table 13: Key Facts: Coty Inc. 40
Table 14: Denmark Fragrances Distribution: % Share, by Value, 2008 42
Table 15: Denmark Fragrances Market Value Forecast: $ million, 2008-2013 43
Table 16: Denmark Fragrances Market Volume Forecast: Units million, 2008-2013 44
Table 17: Denmark Size of Population (million) , 2004-2008 45
Table 18: Denmark GDP (Constant 2000 Prices, $ billion), 2004-2008 45
Table 19: Denmark Inflation, 2004-2008 46
Table 20: Denmark Exchange Rate, 2004-2008 46
Table 21: Norway Fragrances Market Value: $ million, 2004-2008 49
Table 22: Norway Fragrances Market Volume: Units million, 2004-2008 50
Table 23: Norway Fragrances Market Segmentation I: % Share, by Value, 2008 51
Table 24: Norway Fragrances Market Segmentation II: % Share, by Value, 2008 52
Table 25: Norway Fragrances Market Share: % Share, by Value, 2008 53
Table 26: Key Facts: Coty Inc. 61
Table 27: Key Facts: L’Oreal S.A. 63
Table 28: Key Financials: L’Oreal S.A. 66
Table 29: Key Facts: The Procter & Gamble Company 67
Table 30: Key Financials: The Procter & Gamble Company 70
Table 31: Norway Fragrances Distribution: % Share, by Value, 2008 71
Table 32: Norway Fragrances Market Value Forecast: $ million, 2008-2013 72
Table 33: Norway Fragrances Market Volume Forecast: Units million, 2008-2013 73
Table 34: Norway Size of Population (million) , 2004-2008 74
Table 35: Norway GDP (Constant 2000 Prices, $ billion), 2004-2008 74
Table 36: Norway Inflation, 2004-2008 75
Table 37: Norway Exchange Rate, 2004-2008 75
Table 38: Sweden Fragrances Market Value: $ million, 2004-2008 78
Table 39: Sweden Fragrances Market Volume: Units million, 2004-2008 79
Table 40: Sweden Fragrances Market Segmentation I: % Share, by Value, 2008 80
Table 41: Sweden Fragrances Market Segmentation II: % Share, by Value, 2008 81
Table 42: Sweden Fragrances Market Share: % Share, by Value, 2008 82
Table 43: Key Facts: L’Oreal S.A. 90
Table 44: Key Financials: L’Oreal S.A. 93
Table 45: Key Facts: The Procter & Gamble Company 94
Table 46: Key Financials: The Procter & Gamble Company 97
Table 47: Key Facts: LVMH Moet Hennessy Louis Vuitton 98
Table 48: Key Financials: LVMH Moet Hennessy Louis Vuitton 100
Table 49: Sweden Fragrances Distribution: % Share, by Value, 2008 101
Table 50: Sweden Fragrances Market Value Forecast: $ million, 2008-2013 102
Table 51: Sweden Fragrances Market Volume Forecast: Units million, 2008-2013 103
Table 52: Sweden Size of Population (million) , 2004-2008 104
Table 53: Sweden GDP (Constant 2000 Prices, $ billion), 2004-2008 104
Table 54: Sweden Inflation, 2004-2008 105
Table 55: Sweden Exchange Rate, 2004-2008 105


LIST OF FIGURES
Figure 1: Scandinavia fragrances industry, revenue ($m) 2004–13 14
Figure 2: Scandinavia fragrances industry, revenue ($m) 2004–08 15
Figure 3: Scandinavia fragrances industry forecast, revenue ($m) 2008–13 16
Figure 4: Scandinavia fragrances industry, Segmentation (%) 2008 17
Figure 5: Denmark Fragrances Market Value: $ million, 2004-2008 20
Figure 6: Denmark Fragrances Market Volume: Units million, 2004-2008 21
Figure 7: Denmark Fragrances Market Segmentation I: % Share, by Value, 2008 22
Figure 8: Denmark Fragrances Market Segmentation II: % Share, by Value, 2008 23
Figure 9: Denmark Fragrances Market Share: % Share, by Value, 2008 24
Figure 10: Forces Driving Competition in the Fragrances Market in Denmark, 2008 25
Figure 11: Drivers of Buyer Power in the Fragrances Market in Denmark, 2008 27
Figure 12: Drivers of Supplier Power in the Fragrances Market in Denmark, 2008 28
Figure 13: Factors Influencing the Likelihood of New Entrants in the Fragrances Market in Denmark, 2008 29
Figure 14: Factors Influencing the Threat of Substitutes in the Fragrances Market in Denmark, 2008 30
Figure 15: Drivers of Degree of Rivalry in the Fragrances Market in Denmark, 2008 31
Figure 16: Revenues & Profitability: L’Oreal S.A. 35
Figure 17: Revenues & Profitability: The Procter & Gamble Company 39
Figure 18: Denmark Fragrances Distribution: % Share, by Value, 2008 42
Figure 19: Denmark Fragrances Market Value Forecast: $ million, 2008-2013 43
Figure 20: Denmark Fragrances Market Volume Forecast: Units million, 2008-2013 44
Figure 21: Norway Fragrances Market Value: $ million, 2004-2008 49
Figure 22: Norway Fragrances Market Volume: Units million, 2004-2008 50
Figure 23: Norway Fragrances Market Segmentation I: % Share, by Value, 2008 51
Figure 24: Norway Fragrances Market Segmentation II: % Share, by Value, 2008 52
Figure 25: Norway Fragrances Market Share: % Share, by Value, 2008 53
Figure 26: Forces Driving Competition in the Fragrances Market in Norway, 2008 54
Figure 27: Drivers of Buyer Power in the Fragrances Market in Norway, 2008 56
Figure 28: Drivers of Supplier Power in the Fragrances Market in Norway, 2008 57
Figure 29: Factors Influencing the Likelihood of New Entrants in the Fragrances Market in Norway, 2008 58
Figure 30: Factors Influencing the Threat of Substitutes in the Fragrances Market in Norway, 2008 59
Figure 31: Drivers of Degree of Rivalry in the Fragrances Market in Norway, 2008 60
Figure 32: Revenues & Profitability: L’Oreal S.A. 66
Figure 33: Revenues & Profitability: The Procter & Gamble Company 70
Figure 34: Norway Fragrances Distribution: % Share, by Value, 2008 71
Figure 35: Norway Fragrances Market Value Forecast: $ million, 2008-2013 72
Figure 36: Norway Fragrances Market Volume Forecast: Units million, 2008-2013 73
Figure 37: Sweden Fragrances Market Value: $ million, 2004-2008 78
Figure 38: Sweden Fragrances Market Volume: Units million, 2004-2008 79
Figure 39: Sweden Fragrances Market Segmentation I: % Share, by Value, 2008 80
Figure 40: Sweden Fragrances Market Segmentation II: % Share, by Value, 2008 81
Figure 41: Sweden Fragrances Market Share: % Share, by Value, 2008 82
Figure 42: Forces Driving Competition in the Fragrances Market in Sweden, 2008 83
Figure 43: Drivers of Buyer Power in the Fragrances Market in Sweden, 2008 85
Figure 44: Drivers of Supplier Power in the Fragrances Market in Sweden, 2008 86
Figure 45: Factors Influencing the Likelihood of New Entrants in the Fragrances Market in Sweden, 2008 87
Figure 46: Factors Influencing the Threat of Substitutes in the Fragrances Market in Sweden, 2008 88
Figure 47: Drivers of Degree of Rivalry in the Fragrances Market in Sweden, 2008 89
Figure 48: Revenues & Profitability: L’Oreal S.A. 93
Figure 49: Revenues & Profitability: The Procter & Gamble Company 97
Figure 50: Revenues & Profitability: LVMH Moet Hennessy Louis Vuitton 100
Figure 51: Sweden Fragrances Distribution: % Share, by Value, 2008 101
Figure 52: Sweden Fragrances Market Value Forecast: $ million, 2008-2013 102
Figure 53: Sweden Fragrances Market Volume Forecast: Units million, 2008-2013 103