TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 Global Personal Hygiene - Market Overview 19
Value analysis (US dollars), 2003?08 19
Value analysis (US dollars), 2008?13 20
Volume analysis, 2003?08 22
Volume analysis, 2008?13 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profiles 32
Unilever 32
Procter & Gamble Company, The 34
Chapter 6 Category Analysis: Bath & Shower Products 36
Value analysis (US dollars), 2003?08 36
Value analysis (US dollars), 2008?13 37
Volume analysis, 2003?08 39
Volume analysis, 2008?13 40
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Deodorants 50
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Soap 65
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 9 Research Methodology 78
Methodology overview 78
Secondary research 79
Market modeling 80
Creating an initial data model 80
Revising the initial data model 80
Creating a final estimate 81
Creating demographic value splits 81
Primary research 81
Data finalization 82
Ongoing research 82
Chapter 10 APPENDIX 83
Future readings 83
How to contact experts in your industry 83
Disclaimer 83

LIST OF FIGURES
Figure 1: Global personal hygiene value and value forecast, 2003?13 ($m, nominal prices) 21
Figure 2: Global personal hygiene category growth comparison, by value, 2003?13 21
Figure 3: Global personal hygiene volume and volume forecast, 2003?13 (units, million) 24
Figure 4: Global personal hygiene category growth comparison, by volume, 2003?13 24
Figure 5: Global personal hygiene company share (top five companies), by value, 2007?08 (%) 27
Figure 6: Global personal hygiene distribution channels, by value, 2007?08 (%) 29
Figure 7: Global bath & shower products value and value forecast, 2003?13 ($m, nominal prices) 38
Figure 8: Global bath & shower products category growth comparison, by value, 2003?13 38
Figure 9: Global bath & shower products volume and volume forecast, 2003?13 (units, million) 41
Figure 10: Global bath & shower products category growth comparison, by volume, 2003?13 42
Figure 11: Global bath & shower products company share (top five companies), by value, 2007?08 (%) 45
Figure 12: Global bath & shower products distribution channels, by value, 2007?08 (%) 47
Figure 13: Global deodorants value and value forecast, 2003?13 ($m, nominal prices) 52
Figure 14: Global deodorants category growth comparison, by value, 2003?13 52
Figure 15: Global deodorants volume and volume forecast, 2003?13 (units, million) 55
Figure 16: Global deodorants category growth comparison, by volume, 2003?13 55
Figure 17: Global deodorants company share (top five companies), by value, 2007?08 (%) 58
Figure 18: Global deodorants distribution channels, by value, 2007?08 (%) 60
Figure 19: Global soap value and value forecast, 2003?13 ($m, nominal prices) 67
Figure 20: Global soap category growth comparison, by value, 2003?13 67
Figure 21: Global soap volume and volume forecast, 2003?13 (units, million) 70
Figure 22: Global soap category growth comparison, by volume, 2003?13 70
Figure 23: Global soap company share (top five companies), by value, 2007?08 (%) 73
Figure 24: Global soap distribution channels, by value, 2007?08 (%) 75
Figure 25: Annual data review process 79

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Global personal hygiene value (region-wise), 2003?08 ($m, nominal prices) 17
Table 4: Global personal hygiene value (region-wise) forecast, 2008–13 ($m, nominal prices) 17
Table 5: Global personal hygiene volume (region-wise), 2003?08 (units, million) 18
Table 6: Global personal hygiene volume (region-wise) forecast, 2008–13 (units, million) 18
Table 7: Global personal hygiene value, 2003?08 ($m, nominal prices) 19
Table 8: Global personal hygiene value forecast, 2008?13 ($m, nominal prices) 20
Table 9: Global personal hygiene volume, 2003?08 (units, million) 22
Table 10: Global personal hygiene volume forecast, 2008?13 (units, million) 23
Table 11: Global personal hygiene company share (top 20 companies) by value, 2007?08 (%) 25
Table 12: Global personal hygiene value, by company, 2007?08 ($m, nominal prices) 26
Table 13: Global personal hygiene distribution channels, by value, 2007?08 (%) 28
Table 14: Global personal hygiene value, by distribution channel, 2007?08 ($m, nominal prices) 28
Table 15: Global personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 30
Table 16: Global personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 30
Table 17: Global personal hygiene consumption per capita, 2003?08 (units) 31
Table 18: Global personal hygiene forecast consumption per capita, 2008?13 (units) 31
Table 19: Unilever key facts 32
Table 20: Procter & Gamble Company, The key facts 34
Table 21: Global bath & shower products value, 2003?08 ($m, nominal prices) 36
Table 22: Global bath & shower products value forecast, 2008?13 ($m, nominal prices) 37
Table 23: Global bath & shower products volume, 2003?08 (units, million) 39
Table 24: Global bath & shower products volume forecast, 2008?13 (units, million) 40
Table 25: Global bath & shower products company share (top 20 companies) by value, 2007?08 (%) 43
Table 26: Global bath & shower products value, by company, 2007?08 ($m, nominal prices) 44
Table 27: Global bath & shower products distribution channels, by value, 2007?08 (%) 46
Table 28: Global bath & shower products value, by distribution channel, 2007?08 ($m, nominal prices) 46
Table 29: Global bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 48
Table 30: Global bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 48
Table 31: Global bath & shower products consumption per capita, 2003?08 (units) 49
Table 32: Global bath & shower products forecast consumption per capita, 2008?13 (units) 49
Table 33: Global deodorants value, 2003?08 ($m, nominal prices) 50
Table 34: Global deodorants value forecast, 2008?13 ($m, nominal prices) 51
Table 35: Global deodorants volume, 2003?08 (units, million) 53
Table 36: Global deodorants volume forecast, 2008?13 (units, million) 54
Table 37: Global deodorants company share (top 20 companies) by value, 2007?08 (%) 56
Table 38: Global deodorants value, by company, 2007?08 ($m, nominal prices) 57
Table 39: Global deodorants distribution channels, by value, 2007?08 (%) 59
Table 40: Global deodorants value, by distribution channel, 2007?08 ($m, nominal prices) 59
Table 41: Global deodorants expenditure per capita, 2003?08 ($, nominal prices) 61
Table 42: Global deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 62
Table 43: Global deodorants consumption per capita, 2003?08 (units) 63
Table 44: Global deodorants forecast consumption per capita, 2008?13 (units) 64
Table 45: Global soap value, 2003?08 ($m, nominal prices) 65
Table 46: Global soap value forecast, 2008?13 ($m, nominal prices) 66
Table 47: Global soap volume, 2003?08 (units, million) 68
Table 48: Global soap volume forecast, 2008?13 (units, million) 69
Table 49: Global soap company share (top 20 companies) by value, 2007?08 (%) 71
Table 50: Global soap value, by company, 2007?08 ($m, nominal prices) 72
Table 51: Global soap distribution channels, by value, 2007?08 (%) 74
Table 52: Global soap value, by distribution channel, 2007?08 ($m, nominal prices) 74
Table 53: Global soap expenditure per capita, 2003?08 ($, nominal prices) 76
Table 54: Global soap forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 55: Global soap consumption per capita, 2003?08 (units) 77
Table 56: Global soap forecast consumption per capita, 2008?13 (units) 77