Although the greeting cards business is plagued by bottlenecks posed by cheaper alternatives and the global economic climate, high levels of innovation, player strategies and product development continue to underpin market growth. Growth in the market would be largely driven by recovering economic conditions, increased demand for modern greeting cards, and the emergence of new occasions for using greeting cards.
The US market for greeting cards, a relatively mature market, is witnessing sluggish growth due to declining birthrates, reducing average size of nuclear families and family network. Increase in personal interactions through the Internet is also resulting in lower growth opportunities for traditional greeting cards. Growing sophistication of convenient and cost effective alternatives such as e-cards is also hampering growth of traditional greeting cards. Consequently, publishers are beefing up their offerings to include cards for every gender, age group, occasion, ethnicity and relationship. Asia-Pacific is poised to witness the fastest growth in the greeting cards market, with Everyday cards and Seasonal cards emerging as the major segments. Trend towards urbanization and improving living standards are driving growth in the greeting cards market.
The global outlook series on Greeting Cards provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird's eye view of the global greeting cards industry, and highlights the prevailing market trends, issues, growth drivers, growth inhibitors, demand forecasts, and the activities with the impact on the industry. Regional markets elaborated upon include United States, Canada, Europe, The United Kingdom, Asia, Australia, India, Japan and Thailand among others. The report also offers a recapitulation of recent industry activity in addition to an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 187 companies active in the market. Global Industry Analysts ©