Homewares in the Philippines - Market Research Report

HOMEWARES IN THE PHILIPPINES

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects

Category Data

Table 1 Sales of Homewares by Category: Value 2006-2011
Table 2 Sales of Homewares by Category: % Value Growth 2006-2011
Table 3 Homewares by Type: % Value Breakdown 2009-2011
Table 4 Homewares Company Shares 2009-2011
Table 5 Homewares Brand Shares 2009-2011
Table 6 Sales of Homewares by Distribution Format: % Analysis 2006-2011
Table 7 Forecast Sales of Homewares by Category: Value 2011-2016
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2011-2016
Melawares Mfg Corp in Home and Garden (philippines)

Strategic Direction

Key Facts
Summary 1 Melawares Mfg Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Melawares Mfg Corp: Competitive Position 2011

Executive Summary

Home and Garden Posts Stronger Sales in 2011
Continued Demographic Changes Benefit Home and Garden
Home and Garden Remains Relatively Fragmented
Customers Increasingly Prefer the Convenience of Modern Retail Channels
Home and Garden Is Expected To Perform Positively Over the Forecast Period

Key Trends and Developments

Increasing Availability of Bpo Jobs Leads To Improved Economy in 2011
Consumers Increasingly Prefer the Convenience of One-stop Channels
Increase in Double-income Households Benefits Certain Aspects of Home and Garden
Increasing Limitations in Home Space Dictate Necessary Shift in Home and Garden Preferences
in Addition To Reality Shows, Companies Increasingly Utilise Celebrity Endorsers Even for Home and Garden Products

Market Data

Table 9 Sales of Home and Garden by Category: Value 2006-2011
Table 10 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 11 Home and Garden Company Shares 2009-2011
Table 12 Home and Garden Brand Shares 2009-2011
Table 13 Penetration of Private Label by Category 2009-2011
Table 14 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 15 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 3 Research Sources