Household Products - Global Industry Guide

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Market	Consumer Goods
Report Type	Market Research
Country	Global
Published	3 February 2009
Number of Pages	262
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor

This Household Products: Global Industry Guide is an essential resource for top-level data and analysis covering the Household Products industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global household products market grew by 2.9% in 2008 to reach a value of $75.5 billion.

In 2013, the global household products market is forecast to have a value of $87.9 billion, an increase of 16.3% since 2008.

Textile washing products generate 48.7% of the global household products market's value.

Europe accounts for 39.7% of the global household products market's value.

Procter & Gamble Company generates 17.3% of the global household products market's value.

Supermarkets and hypermarkets form the most important distribution channel, with 56.8% of the market's value distributed through this channel.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The household products market consists of the total revenues generated through the sales of air fresheners, dishwashing products, general purpose cleaners, textile washing products, toilet care products and others which includes bleach, furniture polish, insecticides and scouring products. The market is valued according to retail selling price (RSP) and includes any applicable taxes.

Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates.

For the purpose of this report the Americas comprise Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

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Table of Contents
CHAPTER 1 INTRODUCTION 28
1.1 What is this report about? 28
1.2 Who is the target reader? 28
1.3 How to use this report 28
1.4 Definitions 29
CHAPTER 2 GLOBAL HOUSEHOLD PRODUCTS 30
2.1 Market Overview 30
2.2 Market Value 32
2.3 Market Segmentation I 33
2.4 Market Segmentation II 34
2.5 Market Share 35
2.6 Five Forces Analysis 36
2.7 Distribution 42
2.8 Market Forecasts 43
CHAPTER 3 HOUSEHOLD PRODUCTS IN ASIA-PACIFIC 45
3.1 Market Overview 45
3.2 Market Value 47
3.3 Market Segmentation I 48
3.4 Market Segmentation II 49
3.5 Market Share 50
3.6 Five Forces Analysis 51
3.7 Distribution 58
3.8 Market Forecasts 59
CHAPTER 4 HOUSEHOLD PRODUCTS IN EUROPE 60
4.1 Market Overview 60
4.2 Market Value 61
4.3 Market Segmentation I 62
4.4 Market Segmentation II 63
4.5 Market Share 64
4.6 Five Forces Analysis 65
4.7 Distribution 72
4.8 Market Forecasts 73
4.9 Macroeconomic Indicators 74
CHAPTER 5 HOUSEHOLD PRODUCTS IN BELGIUM 75
5.1 Market Overview 75
5.2 Market Value 76
5.3 Market Segmentation I 77
5.4 Market Segmentation II 78
5.5 Market Share 79
5.6 Five Forces Analysis 80
5.7 Distribution 88
5.8 Market Forecasts 89
5.9 Macroeconomic Indicators 90
CHAPTER 6 HOUSEHOLD PRODUCTS IN CANADA 92
6.1 Market Overview 92
6.2 Market Value 93
6.3 Market Segmentation I 94
6.4 Market Segmentation II 95
6.5 Market Share 96
6.6 Five Forces Analysis 97
6.7 Distribution 103
6.8 Market Forecasts 104
6.9 Macroeconomic Indicators 105
CHAPTER 7 HOUSEHOLD PRODUCTS IN CHINA 107
7.1 Market Overview 107
7.2 Market Value 109
7.3 Market Segmentation I 110
7.4 Market Segmentation II 111
7.5 Market Share 112
7.6 Five Forces Analysis 113
7.7 Distribution 120
7.8 Market Forecasts 121
7.9 Macroeconomic Indicators 122
CHAPTER 8 HOUSEHOLD PRODUCTS IN FRANCE 124
8.1 Market Overview 124
8.2 Market Value 126
8.3 Market Segmentation I 127
8.4 Market Segmentation II 128
8.5 Market Share 129
8.6 Five Forces Analysis 130
8.7 Distribution 137
8.8 Market Forecasts 138
8.9 Macroeconomic Indicators 139
CHAPTER 9 HOUSEHOLD PRODUCTS IN GERMANY 141
9.1 Market Overview 141
9.2 Market Value 143
9.3 Market Segmentation I 144
9.4 Market Segmentation II 145
9.5 Market Share 146
9.6 Five Forces Analysis 147
9.7 Distribution 153
9.8 Market Forecasts 154
9.9 Macroeconomic Indicators 155
CHAPTER 10 HOUSEHOLD PRODUCTS IN ITALY 157
10.1 Market Overview 157
10.2 Market Value 159
10.3 Market Segmentation I 160
10.4 Market Segmentation II 161
10.5 Market Share 162
10.6 Five Forces Analysis 163
10.7 Distribution 169
10.8 Market Forecasts 170
10.9 Macroeconomic Indicators 171
CHAPTER 11 HOUSEHOLD PRODUCTS IN JAPAN 173
11.1 Market Overview 173
11.2 Market Value 175
11.3 Market Segmentation I 176
11.4 Market Segmentation II 177
11.5 Market Share 178
11.6 Five Forces Analysis 179
11.7 Distribution 186
11.8 Market Forecasts 187
11.9 Macroeconomic Indicators 188
CHAPTER 12 HOUSEHOLD PRODUCTS IN THE NETHERLANDS 190
12.1 Market Overview 190
12.2 Market Value 192
12.3 Market Segmentation I 193
12.4 Market Segmentation II 194
12.5 Market Share 195
12.6 Five Forces Analysis 196
12.7 Distribution 202
12.8 Market Forecasts 203
12.9 Macroeconomic Indicators 204
CHAPTER 13 HOUSEHOLD PRODUCTS IN SPAIN 206
13.1 Market Overview 206
13.2 Market Value 208
13.3 Market Segmentation I 209
13.4 Market Segmentation II 210
13.5 Market Share 211
13.6 Five Forces Analysis 212
13.7 Distribution 218
13.8 Market Forecasts 219
13.9 Macroeconomic Indicators 220
CHAPTER 14 HOUSEHOLD PRODUCTS IN THE UNITED KINGDOM 222
14.1 Market Overview 222
14.2 Market Value 223
14.3 Market Segmentation I 224
14.4 Market Segmentation II 225
14.5 Market Share 226
14.6 Five Forces Analysis 227
14.7 Distribution 233
14.8 Market Forecasts 234
14.9 Macroeconomic Indicators 235
CHAPTER 15 HOUSEHOLD PRODUCTS IN THE UNITED STATES 237
15.1 Market Overview 237
15.2 Market Value 239
15.3 Market Segmentation I 240
15.4 Market Segmentation II 241
15.5 Market Share 242
15.6 Five Forces Analysis 243
15.7 Distribution 249
15.8 Market Forecasts 250
15.9 Macroeconomic Indicators 251
CHAPTER 16 COMPANY PROFILES 252
16.1 Leading Companies 252
CHAPTER 17 APPENDIX 262
17.1 Data Research Methodology 262

List of Tables
Table 1: Global Household Products Market Value: $ billion, 2004-2008 (e) 32
Table 2: Global Household Products Market Segmentation I: % Share, by Value, 2008 (e) 33
Table 3: Global Household Products Market Segmentation II: % Share, by Value, 2008 (e) 34
Table 4: Global Household Products Market Share: % Share, by Value, 2008 (e) 35
Table 5: Global Household Products Distribution: % Share, by Value, 2008 (e) 42
Table 6: Global Household Products Market Value Forecast: $ billion, 2008-2013 43
Table 7: Asia-Pacific Household Products Market Value: $ billion, 2004-2008 (e) 47
Table 8: Asia-Pacific Household Products Market Segmentation I: % Share, by Value, 2008 (e) 48
Table 9: Asia-Pacific Household Products Market Segmentation II: % Share, by Value, 2008 (e) 49
Table 10: Asia-Pacific Household Products Market Share: % Share, by Value, 2008 (e) 50
Table 11: Asia-Pacific Household Products Distribution: % Share, by Value, 2008 (e) 58
Table 12: Asia-Pacific Household Products Market Value Forecast: $ billion, 2008-2013 59
Table 13: Europe Household Products Market Value: $ billion, 2004-2008 (e) 61
Table 14: Europe Household Products Market Segmentation I: % Share, by Value, 2008 (e) 62
Table 15: Europe Household Products Market Segmentation II: % Share, by Value, 2008 (e) 63
Table 16: Europe Household Products Market Share: % Share, by Value, 2008 (e) 64
Table 17: Europe Household Products Distribution: % Share, by Value, 2008 (e) 72
Table 18: Europe Household Products Market Value Forecast: $ billion, 2008-2013 73
Table 19: Europe Exchange Rate, 2004-2008 (e) 74
Table 20: Belgium Household Products Market Value: $ million, 2004-2008 (e) 76
Table 21: Belgium Household Products Market Segmentation I: % Share, by Value, 2008 (e) 77
Table 22: Belgium Household Products Market Segmentation II: % Share, by Value, 2008 (e) 78
Table 23: Belgium Household Products Market Share: % Share, by Value, 2008 (e) 79
Table 24: Belgium Household Products Distribution: % Share, by Value, 2008 (e) 88
Table 25: Belgium Household Products Market Value Forecast: $ million, 2008-2013 89
Table 26: Belgium Size of Population (million) , 2004-2008 (e) 90
Table 27: Belgium GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 91
Table 28: Belgium Inflation, 2004-2008 (e) 91
Table 29: Belgium Exchange Rate, 2004-2008 (e) 91
Table 30: Canada Household Products Market Value: $ million, 2004-2008 (e) 93
Table 31: Canada Household Products Market Segmentation I: % Share, by Value, 2008 (e) 94
Table 32: Canada Household Products Market Segmentation II: % Share, by Value, 2008 (e) 95
Table 33: Canada Household Products Market Share: % Share, by Value, 2008 (e) 96
Table 34: Canada Household Products Distribution: % Share, by Value, 2008 (e) 103
Table 35: Canada Household Products Market Value Forecast: $ million, 2008-2013 104
Table 36: Canada Size of Population (million) , 2004-2008 (e) 105
Table 37: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 105
Table 38: Canada Inflation, 2004-2008 (e) 106
Table 39: Canada Exchange Rate, 2004-2008 (e) 106
Table 40: China Household Products Market Value: $ billion, 2004-2008 (e) 109
Table 41: China Household Products Market Segmentation I: % Share, by Value, 2008 (e) 110
Table 42: China Household Products Market Segmentation II: % Share, by Value, 2008 (e) 111
Table 43: China Household Products Market Share: % Share, by Value, 2008 (e) 112
Table 44: China Household Products Distribution: % Share, by Value, 2008 (e) 120
Table 45: China Household Products Market Value Forecast: $ billion, 2008-2013 121
Table 46: China Size of Population (million) , 2004-2008 (e) 122
Table 47: China GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 122
Table 48: China Inflation, 2004-2008 (e) 123
Table 49: China Exchange Rate, 2004-2008 (e) 123
Table 50: France Household Products Market Value: $ million, 2004-2008 (e) 126
Table 51: France Household Products Market Segmentation I: % Share, by Value, 2008 (e) 127
Table 52: France Household Products Market Segmentation II: % Share, by Value, 2008 (e) 128
Table 53: France Household Products Market Share: % Share, by Value, 2008 129
Table 54: France Household Products Distribution: % Share, by Value, 2008 (e) 137
Table 55: France Household Products Market Value Forecast: $ million, 2008-2013 138
Table 56: France Size of Population (million) , 2004-2008 (e) 139
Table 57: France GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 139
Table 58: France Inflation, 2004-2008 (e) 139
Table 59: France Exchange Rate, 2004-2008 (e) 140
Table 60: Germany Household Products Market Value: $ million, 2004-2008 (e) 143
Table 61: Germany Household Products Market Segmentation I: % Share, by Value, 2008 (e) 144
Table 62: Germany Household Products Market Segmentation II: % Share, by Value, 2008 (e) 145
Table 63: Germany Household Products Market Share: % Share, by Value, 2008 (e) 146
Table 64: Germany Household Products Distribution: % Share, by Value, 2008 (e) 153
Table 65: Germany Household Products Market Value Forecast: $ million, 2008-2013 154
Table 66: Germany Size of Population (million) , 2004-2008 (e) 155
Table 67: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 155
Table 68: Germany Inflation, 2004-2008 (e) 156
Table 69: Germany Exchange Rate, 2004-2008 (e) 156
Table 70: Italy Household Products Market Value: $ million, 2004-2008 (e) 159
Table 71: Italy Household Products Market Segmentation I: % Share, by Value, 2008 (e) 160
Table 72: Italy Household Products Market Segmentation II: % Share, by Value, 2008 (e) 161
Table 73: Italy Household Products Market Share: % Share, by Value, 2008 (e) 162
Table 74: Italy Household Products Distribution: % Share, by Value, 2008 (e) 169
Table 75: Italy Household Products Market Value Forecast: $ million, 2008-2013 170
Table 76: Italy Size of Population (million) , 2004-2008 (e) 171
Table 77: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 171
Table 78: Italy Inflation, 2004-2008 (e) 172
Table 79: Italy Exchange Rate, 2004-2008 (e) 172
Table 80: Japan Household Products Market Value: $ billion, 2004-2008 (e) 175
Table 81: Japan Household Products Market Segmentation I: % Share, by Value, 2008 (e) 176
Table 82: Japan Household Products Market Segmentation II: % Share, by Value, 2008 (e) 177
Table 83: Japan Household Products Market Share: % Share, by Value, 2008 (e) 178
Table 84: Japan Household Products Distribution: % Share, by Value, 2008 (e) 186
Table 85: Japan Household Products Market Value Forecast: $ billion, 2008-2013 187
Table 86: Japan Size of Population (million) , 2004-2008 (e) 188
Table 87: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 188
Table 88: Japan Inflation, 2004-2008 (e) 189
Table 89: Japan Exchange Rate, 2004-2008 (e) 189
Table 90: Netherlands Household Products Market Value: $ million, 2004-2008 (e) 192
Table 91: Netherlands Household Products Market Segmentation I: % Share, by Value, 2008 (e) 193
Table 92: Netherlands Household Products Market Segmentation II: % Share, by Value, 2008 (e) 194
Table 93: Netherlands Household Products Market Share: % Share, by Value, 2008 (e) 195
Table 94: Netherlands Household Products Distribution: % Share, by Value, 2008 (e) 202
Table 95: Netherlands Household Products Market Value Forecast: $ million, 2008-2013 203
Table 96: Netherlands Size of Population (million) , 2004-2008 (e) 204
Table 97: Netherlands GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 204
Table 98: Netherlands Inflation, 2004-2008 (e) 205
Table 99: Netherlands Exchange Rate, 2004-2008 (e) 205
Table 100: Spain Household Products Market Value: $ billion, 2004-2008 (e) 208
Table 101: Spain Household Products Market Segmentation I: % Share, by Value, 2008 (e) 209
Table 102: Spain Household Products Market Segmentation II: % Share, by Value, 2008 (e) 210
Table 103: Spain Household Products Market Share: % Share, by Value, 2008 (e) 211
Table 104: Spain Household Products Distribution: % Share, by Value, 2008 (e) 218
Table 105: Spain Household Products Market Value Forecast: $ billion, 2008-2013 219
Table 106: Spain Size of Population (million) , 2004-2008 (e) 220
Table 107: Spain GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 220
Table 108: Spain Inflation, 2004-2008 (e) 221
Table 109: Spain Exchange Rate, 2004-2008 (e) 221
Table 110: United Kingdom Household Products Market Value: $ billion, 2004-2008 (e) 223
Table 111: United Kingdom Household Products Market Segmentation I: % Share, by Value, 2008 (e) 224
Table 112: United Kingdom Household Products Market Segmentation II: % Share, by Value, 2008 (e) 225
Table 113: United Kingdom Household Products Market Share: % Share, by Value, 2008 (e) 226
Table 114: United Kingdom Household Products Distribution: % Share, by Value, 2008 (e) 233
Table 115: United Kingdom Household Products Market Value Forecast: $ billion, 2008-2013 234
Table 116: United Kingdom Size of Population (million) , 2004-2008 (e) 235
Table 117: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 235
Table 118: United Kingdom Inflation, 2004-2008 (e) 236
Table 119: United Kingdom Exchange Rate, 2004-2008 (e) 236
Table 120: United States Household Products Market Value: $ billion, 2004-2008 (e) 239
Table 121: United States Household Products Market Segmentation I: % Share, by Value, 2008 (e) 240
Table 122: United States Household Products Market Segmentation II: % Share, by Value, 2008 (e) 241
Table 123: United States Household Products Market Share: % Share, by Value, 2008 (e) 242
Table 124: United States Household Products Distribution: % Share, by Value, 2008 (e) 249
Table 125: United States Household Products Market Value Forecast: $ billion, 2008-2013 250
Table 126: United States Size of Population (million) , 2004-2008 (e) 251
Table 127: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 251
Table 128: United States Inflation, 2004-2008 (e) 251
Table 129: Key Facts: Procter & Gamble Company, The 252
Table 130: Key Financials: Procter & Gamble Company, The 255
Table 131: Key Facts: Unilever 256
Table 132: Key Financials: Unilever 258
Table 133: Key Facts: Reckitt Benckiser PLC 259
Table 134: Key Financials: Reckitt Benckiser PLC 261

List of Figures
Figure 1: Global Household Products Market Value: $ billion, 2004-2008 (e) 32
Figure 2: Global Household Products Market Segmentation I: % Share, by Value, 2008 (e) 33
Figure 3: Global Household Products Market Segmentation II: % Share, by Value, 2008 (e) 34
Figure 4: Global Household Products Market Share: % Share, by Value, 2008 (e) 35
Figure 5: Forces Driving Competition in the Global Household Products Market 36
Figure 6: Drivers of Buyer Power in the Global Household Products Market 37
Figure 7: Drivers of Supplier Power in the Global Household Products Market 38
Figure 8: Factors Influencing the Likelihood of New Entrants in the Global Household Products Market 39
Figure 9: Factors Influencing the Threat of Substitutes in the Global Household Products Market 40
Figure 10: Drivers of Degree of Rivalry in the Global Household Products Market 41
Figure 11: Global Household Products Distribution: % Share, by Value, 2008 (e) 42
Figure 12: Global Household Products Market Value Forecast: $ billion, 2008-2013 44
Figure 13: Asia-Pacific Household Products Market Value: $ billion, 2004-2008 (e) 47
Figure 14: Asia-Pacific Household Products Market Segmentation I: % Share, by Value, 2008 (e) 48
Figure 15: Asia-Pacific Household Products Market Segmentation II: % Share, by Value, 2008 (e) 49
Figure 16: Asia-Pacific Household Products Market Share: % Share, by Value, 2008 (e) 50
Figure 17: Forces Driving Competition in the Household Products Market in Asia-Pacific 51
Figure 18: Drivers of Buyer Power in the Household Products Market in Asia-Pacific 52
Figure 19: Drivers of Supplier Power in the Household Products Market in Asia-Pacific 54
Figure 20: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Asia-Pacific 55
Figure 21: Factors Influencing the Threat of Substitutes in the Household Products Market in Asia-Pacific 56
Figure 22: Drivers of Degree of Rivalry in the Household Products Market in Asia-Pacific 57
Figure 23: Asia-Pacific Household Products Distribution: % Share, by Value, 2008 (e) 58
Figure 24: Asia-Pacific Household Products Market Value Forecast: $ billion, 2008-2013 59
Figure 25: Europe Household Products Market Value: $ billion, 2004-2008 (e) 61
Figure 26: Europe Household Products Market Segmentation I: % Share, by Value, 2008 (e) 62
Figure 27: Europe Household Products Market Segmentation II: % Share, by Value, 2008 (e) 63
Figure 28: Europe Household Products Market Share: % Share, by Value, 2008 (e) 64
Figure 29: Forces Driving Competition in the Household Products Market in Europe 65
Figure 30: Drivers of Buyer Power in the Household Products Market in Europe 66
Figure 31: Drivers of Supplier Power in the Household Products Market in Europe 68
Figure 32: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Europe 69
Figure 33: Factors Influencing the Threat of Substitutes in the Household Products Market in Europe 70
Figure 34: Drivers of Degree of Rivalry in the Household Products Market in Europe 71
Figure 35: Europe Household Products Distribution: % Share, by Value, 2008 (e) 72
Figure 36: Europe Household Products Market Value Forecast: $ billion, 2008-2013 74
Figure 37: Belgium Household Products Market Value: $ million, 2004-2008 (e) 76
Figure 38: Belgium Household Products Market Segmentation I: % Share, by Value, 2008 (e) 77
Figure 39: Belgium Household Products Market Segmentation II: % Share, by Value, 2008 (e) 78
Figure 40: Belgium Household Products Market Share: % Share, by Value, 2008 (e) 79
Figure 41: Forces Driving Competition in the Household Products Market in Belgium 80
Figure 42: Drivers of Buyer Power in the Household Products Market in Belgium 81
Figure 43: Drivers of Supplier Power in the Household Products Market in Belgium 83
Figure 44: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Belgium 84
Figure 45: Factors Influencing the Threat of Substitutes in the Household Products Market in Belgium 86
Figure 46: Drivers of Degree of Rivalry in the Household Products Market in Belgium 87
Figure 47: Belgium Household Products Distribution: % Share, by Value, 2008 (e) 88
Figure 48: Belgium Household Products Market Value Forecast: $ million, 2008-2013 90
Figure 49: Canada Household Products Market Value: $ million, 2004-2008 (e) 93
Figure 50: Canada Household Products Market Segmentation I: % Share, by Value, 2008 (e) 94
Figure 51: Canada Household Products Market Segmentation II: % Share, by Value, 2008 (e) 95
Figure 52: Canada Household Products Market Share: % Share, by Value, 2008 (e) 96
Figure 53: Forces Driving Competition in the Household Products Market in Canada 97
Figure 54: Drivers of Buyer Power in the Household Products Market in Canada 98
Figure 55: Drivers of Supplier Power in the Household Products Market in Canada 99
Figure 56: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Canada 100
Figure 57: Factors Influencing the Threat of Substitutes in the Household Products Market in Canada 101
Figure 58: Drivers of Degree of Rivalry in the Household Products Market in Canada 102
Figure 59: Canada Household Products Distribution: % Share, by Value, 2008 (e) 103
Figure 60: Canada Household Products Market Value Forecast: $ million, 2008-2013 104
Figure 61: China Household Products Market Value: $ billion, 2004-2008 (e) 109
Figure 62: China Household Products Market Segmentation I: % Share, by Value, 2008 (e) 110
Figure 63: China Household Products Market Segmentation II: % Share, by Value, 2008 (e) 111
Figure 64: China Household Products Market Share: % Share, by Value, 2008 (e) 112
Figure 65: Forces Driving Competition in the Household Products Market in China 113
Figure 66: Drivers of Buyer Power in the Household Products Market in China 114
Figure 67: Drivers of Supplier Power in the Household Products Market in China 115
Figure 68: Factors Influencing the Likelihood of New Entrants in the Household Products Market in China 116
Figure 69: Factors Influencing the Threat of Substitutes in the Household Products Market in China 118
Figure 70: Drivers of Degree of Rivalry in the Household Products Market in China 119
Figure 71: China Household Products Distribution: % Share, by Value, 2008 (e) 120
Figure 72: China Household Products Market Value Forecast: $ billion, 2008-2013 121
Figure 73: France Household Products Market Value: $ million, 2004-2008 (e) 126
Figure 74: France Household Products Market Segmentation I: % Share, by Value, 2008 (e) 127
Figure 75: France Household Products Market Segmentation II: % Share, by Value, 2008 (e) 128
Figure 76: France Household Products Market Share: % Share, by Value, 2008 129
Figure 77: Forces Driving Competition in the Household Products Market in France 130
Figure 78: Drivers of Buyer Power in the Household Products Market in France 131
Figure 79: Drivers of Supplier Power in the Household Products Market in France 132
Figure 80: Factors Influencing the Likelihood of New Entrants in the Household Products Market in France 133
Figure 81: Factors Influencing the Threat of Substitutes in the Household Products Market in France 135
Figure 82: Drivers of Degree of Rivalry in the Household Products Market in France 136
Figure 83: France Household Products Distribution: % Share, by Value, 2008 (e) 137
Figure 84: France Household Products Market Value Forecast: $ million, 2008-2013 138
Figure 85: Germany Household Products Market Value: $ million, 2004-2008 (e) 143
Figure 86: Germany Household Products Market Segmentation I: % Share, by Value, 2008 (e) 144
Figure 87: Germany Household Products Market Segmentation II: % Share, by Value, 2008 (e) 145
Figure 88: Germany Household Products Market Share: % Share, by Value, 2008 (e) 146
Figure 89: Forces Driving Competition in the Household Products Market in Germany 147
Figure 90: Drivers of Buyer Power in the Household Products Market in Germany 148
Figure 91: Drivers of Supplier Power in the Household Products Market in Germany 149
Figure 92: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Germany 150
Figure 93: Factors Influencing the Threat of Substitutes in the Household Products Market in Germany 151
Figure 94: Drivers of Degree of Rivalry in the Household Products Market in Germany 152
Figure 95: Germany Household Products Distribution: % Share, by Value, 2008 (e) 153
Figure 96: Germany Household Products Market Value Forecast: $ million, 2008-2013 154
Figure 97: Italy Household Products Market Value: $ million, 2004-2008 (e) 159
Figure 98: Italy Household Products Market Segmentation I: % Share, by Value, 2008 (e) 160
Figure 99: Italy Household Products Market Segmentation II: % Share, by Value, 2008 (e) 161
Figure 100: Italy Household Products Market Share: % Share, by Value, 2008 (e) 162
Figure 101: Forces Driving Competition in the Household Products Market in Italy 163
Figure 102: Drivers of Buyer Power in the Household Products Market in Italy 164
Figure 103: Drivers of Supplier Power in the Household Products Market in Italy 165
Figure 104: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Italy 166
Figure 105: Factors Influencing the Threat of Substitutes in the Household Products Market in Italy 167
Figure 106: Drivers of Degree of Rivalry in the Household Products Market in Italy 168
Figure 107: Italy Household Products Distribution: % Share, by Value, 2008 (e) 169
Figure 108: Italy Household Products Market Value Forecast: $ million, 2008-2013 170
Figure 109: Japan Household Products Market Value: $ billion, 2004-2008 (e) 175
Figure 110: Japan Household Products Market Segmentation I: % Share, by Value, 2008 (e) 176
Figure 111: Japan Household Products Market Segmentation II: % Share, by Value, 2008 (e) 177
Figure 112: Japan Household Products Market Share: % Share, by Value, 2008 (e) 178
Figure 113: Forces Driving Competition in the Household Products Market in Japan 179
Figure 114: Drivers of Buyer Power in the Household Products Market in Japan 180
Figure 115: Drivers of Supplier Power in the Household Products Market in Japan 181
Figure 116: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Japan 183
Figure 117: Factors Influencing the Threat of Substitutes in the Household Products Market in Japan 184
Figure 118: Drivers of Degree of Rivalry in the Household Products Market in Japan 185
Figure 119: Japan Household Products Distribution: % Share, by Value, 2008 (e) 186
Figure 120: Japan Household Products Market Value Forecast: $ billion, 2008-2013 187
Figure 121: Netherlands Household Products Market Value: $ million, 2004-2008 (e) 192
Figure 122: Netherlands Household Products Market Segmentation I: % Share, by Value, 2008 (e) 193
Figure 123: Netherlands Household Products Market Segmentation II: % Share, by Value, 2008 (e) 194
Figure 124: Netherlands Household Products Market Share: % Share, by Value, 2008 (e) 195
Figure 125: Forces Driving Competition in the Household Products Market in the Netherlands 196
Figure 126: Drivers of Buyer Power in the Household Products Market in the Netherlands 197
Figure 127: Drivers of Supplier Power in the Household Products Market in the Netherlands 198
Figure 128: Factors Influencing the Likelihood of New Entrants in the Household Products Market in the Netherlands 199
Figure 129: Factors Influencing the Threat of Substitutes in the Household Products Market in the Netherlands 200
Figure 130: Drivers of Degree of Rivalry in the Household Products Market in the Netherlands 201
Figure 131: Netherlands Household Products Distribution: % Share, by Value, 2008 (e) 202
Figure 132: Netherlands Household Products Market Value Forecast: $ million, 2008-2013 203
Figure 133: Spain Household Products Market Value: $ billion, 2004-2008 (e) 208
Figure 134: Spain Household Products Market Segmentation I: % Share, by Value, 2008 (e) 209
Figure 135: Spain Household Products Market Segmentation II: % Share, by Value, 2008 (e) 210
Figure 136: Spain Household Products Market Share: % Share, by Value, 2008 (e) 211
Figure 137: Forces Driving Competition in the Household Products Market in Spain 212
Figure 138: Drivers of Buyer Power in the Household Products Market in Spain 213
Figure 139: Drivers of Supplier Power in the Household Products Market in Spain 214
Figure 140: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Spain 215
Figure 141: Factors Influencing the Threat of Substitutes in the Household Products Market in Spain 216
Figure 142: Drivers of Degree of Rivalry in the Household Products Market in Spain 217
Figure 143: Spain Household Products Distribution: % Share, by Value, 2008 (e) 218
Figure 144: Spain Household Products Market Value Forecast: $ billion, 2008-2013 219
Figure 145: United Kingdom Household Products Market Value: $ billion, 2004-2008 (e) 223
Figure 146: United Kingdom Household Products Market Segmentation I: % Share, by Value, 2008 (e) 224
Figure 147: United Kingdom Household Products Market Segmentation II: % Share, by Value, 2008 (e) 225
Figure 148: United Kingdom Household Products Market Share: % Share, by Value, 2008 (e) 226
Figure 149: Forces Driving Competition in the Household Products Market in the United Kingdom 227
Figure 150: Drivers of Buyer Power in the Household Products Market in the United Kingdom 228
Figure 151: Drivers of Supplier Power in the Household Products Market in the United Kingdom 229
Figure 152: Factors Influencing the Likelihood of New Entrants in the Household Products Market in the United Kingdom 230
Figure 153: Factors Influencing the Threat of Substitutes in the Household Products Market in the United Kingdom 231
Figure 154: Drivers of Degree of Rivalry in the Household Products Market in the United Kingdom 232
Figure 155: United Kingdom Household Products Distribution: % Share, by Value, 2008 (e) 233
Figure 156: United Kingdom Household Products Market Value Forecast: $ billion, 2008-2013 234
Figure 157: United States Household Products Market Value: $ billion, 2004-2008 (e) 239
Figure 158: United States Household Products Market Segmentation I: % Share, by Value, 2008 (e) 240
Figure 159: United States Household Products Market Segmentation II: % Share, by Value, 2008 (e) 241
Figure 160: United States Household Products Market Share: % Share, by Value, 2008 (e) 242
Figure 161: Forces Driving Competition in the Household Products Market in the United States 243
Figure 162: Drivers of Buyer Power in the Household Products Market in the United States 244
Figure 163: Drivers of Supplier Power in the Household Products Market in the United States 245
Figure 164: Factors Influencing the Likelihood of New Entrants in the Household Products Market in the United States 246
Figure 165: Factors Influencing the Threat of Substitutes in the Household Products Market in the United States 247
Figure 166: Drivers of Degree of Rivalry in the Household Products Market in the United States 248
Figure 167: United States Household Products Distribution: % Share, by Value, 2008 (e) 249
Figure 168: United States Household Products Market Value Forecast: $ billion, 2008-2013 250
Figure 169: Revenues & Profitability: Procter & Gamble Company, The 255
Figure 170: Revenues & Profitability: Unilever 258
Figure 171: Revenues & Profitability: Reckitt Benckiser PLC 261

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