How Web Technology Is Influencing Behaviour: Power to the Consumer

How Web Technology Is Influencing Behaviour: Power to the Consumer

February 2009
List of Contents and Tables
EXECUTIVE SUMMARY
Key Drivers
Chart Top 10 Countries by Number of Internet Users 2007
Web Trends
Chart Web 2.0 Applications and Features 2008
Internet Retailing Trends
Chart Top 10 Internet Retailing Sectors by Sales 2008
Outlook
Summary Opportunities for Consumers and Companies
introduction
Summary Web 2.0 Terms and Definitions
Drivers
Impact of Credit Crunch
Table Real GDP Growth in Selected Markets 2003-2008
Retail Sales
Table Total Retail Sales and Growth by Market 2003/2008
Internet Usage
Table Number of Internet Users by Country 2002/2007
The Development of Web 2.0
Summary Features of Web 2.0
Mobile Phone Penetration
Table Mobile Telephone Subscribers by Country 2002/2007
Trends Towards Cocooning
web trends
Electronic Messaging
Search Engines
Table Internet Searchers by Region, August 2007
Table Most Popular Search Engines, August 2007
Blogging
Table Most Trusted Advertising Method
Summary Top 10 Blogs of 2007
Table Characteristics of Bloggers by Region 2008
Table Bloggers by Type 2008
On-line Communities
Table Worldwide User Numbers for Social Networking Websites
Table World Region Profiles for Leading Social Network Sites 2007
On-line Entertainment
Table Number of Cinema Trips Per Capita in Selected Markets 2002/2007
On-line Shopping Trends
Market Trends
Table Internet Shopping Sales by Sector 2003/2008
Table Internet Shopping Sales in Selected Markets 2003/2008
Table Internet Shopping as a % Total Retail Sales by Market 2003/2008
E-commerce 2.0
Advances in payment systems
M-Commerce
Comparison Shopping Sites
Summary International Price Comparison Websites 2008
E-Travel
Table Travel Retail On-line Sales 2002/2007
On-line Lobbying
industry Response
Interactive Advertising
Viral Marketing
Use of Social Networking Sites
Blogging
Mobile Marketing
CSR
Future Outlook
Trends to Watch
Chart The Three Phases of the Web
Forecasts
Table Forecast Number of Internet Users by Country 2007/2012
Table Forecast On-line Shopping Sales in Selected Markets 2008/2013