IRONS IN GREECE

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Irons: Volume 2006-2011
Table 2 Sales of Irons: Value 2006-2011
Table 3 Sales of Irons: % Volume Growth 2006-2011
Table 4 Sales of Irons: % Value Growth 2006-2011
Table 5 Unit Sales of Irons by Format: % Breakdown 2006-2011
Table 6 Company Shares of Irons 2007-2011
Table 7 Brand Shares of Irons 2008-2011
Table 8 Forecast Sales of Irons: Volume 2011-2016
Table 9 Forecast Sales of Irons: Value 2011-2016
Table 10 Forecast Sales of Irons: % Volume Growth 2011-2016
Table 11 Forecast Sales of Irons: % Value Growth 2011-2016
Benroubi SA in Consumer Appliances (greece)
Strategic Direction
Summary 1 Benroubi SA: Key Facts
Summary 2 Benroubi SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Benroubi SA: Competitive Position 2011
Kenwood Hellas SA in Consumer Appliances (greece)
Strategic Direction
Summary 4 Kenwood Hellas SA: Key Facts
Summary 5 Kenwood Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Kenwood Hellas SA: Competitive Position 2011
Vassilias SA in Consumer Appliances (greece)
Strategic Direction
Key Facts
Summary 7 Vassilias SA: Key Facts
Summary 8 Vassilias SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Vassilias SA: Competitive Position 2011
Executive Summary
Double Dip Recession Hinders Growth in Consumer Appliances
Main Drivers of the Consumer Appliance Market Worse Than Expected in 2011
Built-in Appliances Sales Struggle As New Housing Construction Slows Significantly
Large, Entry-level Consumer Appliances Enjoy Increases in Volume
Big Box Greek Retailers Extend Credit To Consumers To Boost Sales
Key Trends and Developments
Greek Recession Continues Well Into 2011
Entry-level Product Offerings Enjoy Market Share Gains Vs Their Higher-priced Rivals
Large Consumer Appliances Struggle on the Back of Negative Macroeconomic Environment
Greek Buying Groups Not Immune To Negative Economic Environment
Consumer Appliance Retailers Compete on Additional Services Offered, Not Just Price
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
Table 13 Replacement Cycles of Consumer Appliances by Category 2007-2011
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 15 Sales of Consumer Appliances by Category: Value 2006-2011
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
Table 22 Sales of Small Appliances by Category: Volume 2006-2011
Table 23 Sales of Small Appliances by Category: Value 2006-2011
Table 24 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 25 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 26 Company Shares of Major Appliances 2007-2011
Table 27 Brand Shares of Major Appliances 2008-2011
Table 28 Company Shares of Small Appliances 2007-2011
Table 29 Brand Shares of Small Appliances 2008-2011
Table 30 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 31 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
Table 40 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 41 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Sources
Summary 10 Research Sources