Oral Hygiene Products - A Global Market Perspective

1.METHODOLOGY
Study Reliability and Reporting Limitations
Disclaimers
Quantitative Techniques & Reporting Level
2.GLOBAL MARKET OVERVIEW AND OUTLOOK
Oral Hygiene: On an Upward Trend
Major Trends/Issues
Beauty in the Bathroom
The New Kid in Town
Innovation is the Need of the Hour
Product Innovations Spur Growth
Multi Functional Products Drive Oral Care Market
Consumers Ask for Something More
Manual Toothbrush Segment Sees Growth
Power-Assisted Toothbrushes Drive Oral Hygiene Growth
Children’s Oral Care Market: Key Target Base
Consumer Loyalty - A Major Demand Determinant
Gum Care - The Evolving Trend
Growing Popularity of Whitening Toothpaste and Strips
Oral Rinse Takes the Oral Care Market by Storm
Toothbrush Sanitation Concerns Overplayed
Market Structure
Mature Market Growth Driven by Specialty Products
Saturation Triggers Competition
Brand Leveraging
Transnationals - Ruling the Roost
Diversification - A Survival Strategy
Competitive Scenario
Market Leaders – Brands & Companies
Leading Brands/Companies – A Recent Past Perspective
Key Factors Impacting Sales
Factors Impacting Sales of Oral Hygiene Products in the Worldwide Market (On a Scale of 1-10)
Emerging Segments in Oral Care
Children’s Oral Care Market
Remineralizing Systems
Tongue Cleaning - A New Segment in the Oral Care Market
Ultrasonic Toothbrushes - Useful for Aphthous Stomatitis Patients
Market Features
Huge Investment in R&D
Low Asset Requirement
Marketing Strength
Distribution Network
Advertising and Promotion
Advertising - For A "Brand" New Smile
Brand - Impact on Purchases
Channels of Distribution
Strategies to Increase Market Share
Emergence of Multi-Channel Buyers
Supermarkets as a Primary Distribution Channel
Premium Oral Care Brands to Profit Drug Stores
3.PRODUCT FACTS
Dentifrice
Toothbrush
Mouthwash
Dental Floss
Denture Care Products
Denture Cleansers
Denture Adhesives
4.CORPORATE DEVELOPMENTS
Church & Dwight to Take Over Del Pharmaceuticals Business
Linden Divests Stake in Ranir
Remedent Bags Purchase Order for Teeth Whitening System
Remedent Launches Strategic Marketing Group- GlamTech
Remedent Bags Order from CVS Pharmacy Stores
Elgydium Signs Distribution Agreement for Toothpaste
Medline Inks Purchase Agreement with Chester Labs for Mouth Rinse
Pepsodent Collaborates with IDA to Promote Oral Health Care
Colgate-Palmolive Acquires Majority Stake in CC Health Care
3M to Take Over German TOP-Service
Remedent Inks Distribution Deal with BriteDent
Remedent Inks Deal with Thimar Al Jazirah
Remedent Enters into a Contract with Al Mazroui
QuantRx Inks Marketing Agreement with ALT BioScience
Oral-B Launches Classic GumProtect Toothbrush
Paradise Dental Launches Platypus for Effective Flossing
GlaxoSmithKline Launches Sensodyne Gum Protection
US Company Launches Kissable for Oral Care
Xlear Launches Spry Green Tea Flavored Gum
Preventech Introduces Spearmint Flavor to NEXT
Pearl Drops Launches Cosmetic Teeth Whitener
GlaxoSmithKline Launches Aquafresh Iso-Active Foaming Gel
GlaxoSmithKline Launches Aquafresh 3 Way Buzz Toothbrush
Practicon Launches SmileGoods® Toothbrushes
Oral-B and Crest Introduces 3D White Paste and Brush
Kimberly-Clark Introduces KIMVENT
GlaxoSmithKline Introduces New Mouthrinse
Oral-B to Launch CrossAction Complete Toothbrush to Expand CrossAction Line
AT Bluebell Pharmacies Launches Dentium Total Solution Toothpaste
Xlear Introduces Spry Tooth Gel with Infant Pacifier
Tom’s of Maine Launches a New Formula
Lornamead Transfers Headquarters to Connecticut
Chattem Takes Over Johnson & Johnson Brands
3M Acquires PERIDEX Brand from Zila
Mattel Collaborates with Procter & Gamble
HYTEC Merges with IMTEC
Wrigley Secures ADA’s Seal of Acceptance for Sugar-Free Chewing Gums
Premier Purchasing Inks Agreement with Sage Products
African Consumer Care Establishes Toothpaste Plant
Colgate-Palmolive Acquires Majority Stake in Three Toothpaste Companies
Hindustan Lever Limited Changes Name to Hindustan Unilever Limited
DENTSPLY Takes Over Sultan Healthcare
Electro-Optical Inks Licensing Deal with KaVo Dental
Neks Technologies Unveils DetecTar mini
Sunstar Launches GUM® Summit™+ Toothbrush
Zenith Dental Launches ClearShield 5% Sodium Fluoride Varnish
GlaxoSmithKline Launches Aquafresh Extreme Clean Purifying Mouthwash
Sunstar Americas Introduces New Go- Betweens Ultra
Sunstar Introduces Soft-Picks
Ultreo Launches Toothbrush with Ultrasound Wave Technology
Johnson & Johnson Introduces Reach CleanPaste Floss
Premier Launches Fluoride Varnish
GlaxoSmithKline Introduces New Aquafresh White Trays
Hindustan Unilever Introduces Pepsodent Kids Toothpaste
Oral-B Introduces Shiny Clean Toothbrush
Oral-B® Introduces Triumph™ With Smart Guide™
Sunstar Subsidiary Launches GUM Products
Oriflame Introduces New Oral Hygiene System
Alva-Amco Introduces Teeth Desensitizing Rinse
JASON Introduces New Flavored Toothpaste & Mouthwash
Vista Dental Products Launches Spring Toothbrush
Vista Dental Products Introduces Breeze Toothbrushes
Xlear Introduces New Spry Spearmint Toothpaste
LISTERINE® Introduces LISTERINE WHITENING® Quick Dissolving Strips
5.MAJOR PLAYERS
Church & Dwight (US)
Colgate-Palmolive (US)
Dentaid (Spain)
Dr. Fresh Inc. (US)
GlaxoSmithKline (UK)
Henkel KgaA (Germany)
Johnson & Johnson (US)
Jordan AS (Norway)
Kao Corp (Japan)
Lion Corp (Japan)
Procter & Gamble (US)
Global Gillette
Oral-B Laboratories
Sunstar Inc (Japan)
Unilever NV, The Netherlands/UK
6.MARKET ANALYTICS
7.THE UNITED STATES
An Overview of the Oral Care Market in the US
Weak Economic Conditions of Late 90s Failed to Dampen Oral Care Sales
Market Perspective and Trends
Mature Market Growth Driven by Specialty Products
Dental Care Segment Expected to Witness Slow Growth
FDA Blacklists China Made Toothpastes
Product Introductions: Vital for Maintaining Growth
Toothbrushes, Mouthwashes and Whiteners: Major Drivers
Declining Price Points: A Favorable Contributor
Premium Products Spur Growth
Children’s Oral Care Market - Opportunities Galore
Tongue Cleaners - An Emerging Market
Varied Product Launches - A Survival Strategy
Segmental Market Analysis
Dentifrice Market
Major Players
Market Leaders – Brands & Companies
Drugstores Sales – Major Brands
Tooth Whiteners Market
Drugstores Sales – Major Brands
Leading Brands/Companies – A Recent Past Perspective
Toothbrush Market
Technology and Marketing - Fueling Growth
Powered Offerings Still Rev Toothbrush Sales
Children’s Toothbrushes - A Lucrative Market
Market Leaders – Brands & Companies
Drugstores Sales – Major Brands
Leading Companies – A Recent Past Perspective
Mouthwash Market
Major Brands
Leading Brands/Companies – A Recent Past Perspective
Breath Fresheners Market
Mint Faces Stiff Competition
Internal Breath Fresheners
Launches from Major Players
Leading Breath Freshener Brands, Players and their Market Shares Between 2004 and 2005
Dental Floss Market
Overview
Leading Dental Floss Players, Brands and Market Shares Between 2004 and 2005
Denture Cleansers Market
Overview
Leading Denture Cleanser Players, Brands and Market Shares Between 2004 and 2005
Denture Adhesives Market
Overview
Leading Denture Adhesive Brands, Players, and their Shares Between 2004 & 2005
Dental Gums Market
Overview
Major Players and Market Shares
Drugstores Sales – Major Brands
Key Trends
Oral Pain Relieving Market
8.CANADA
Market Characteristics
Dentifrice Market
Segments with Rapid Growth
Toothbrush Market
Dental Floss Market
Denture Care Products Market
9.JAPAN
Dentifrice Market
Toothbrush Market
Dental Floss Market
10.EUROPE
a.France
b.Germany
c.The United Kingdom
d.Italy
e.Spain
f.Russia
g.Rest of Europe
11.ASIA-PACIFIC
a.China
b.India
c.Rest of Asia-Pacific
12.MIDDLE EAST
Brief Description of Select Markets
Egypt
Israel
Saudi Arabia
13.LATIN AMERICA
Brief Description of Select Markets
Argentina
Brazil
Government’s "Brazil Sonriente" Program
Colombia
Peru
Table 1: Percentage Value Shares of Leading Oral Hygiene Product Manufacturers in the World –
Table 2: Percentage Value Shares of Leading Oral Hygiene Brands in the World –
Table 3: Percentage Share Breakdown of Leading Oral Hygiene Manufacturers by Value Sales in the World –
Table 4: Percentage Share Breakdown of Toothpaste Manufacturers by Value Sales in the World –
Table 5: Percentage Share Breakdown of Toothbrush Manufacturers by Value Sales in the World –
Table 6: Percentage Share Breakdown of Mouthwash Manufacturers by Value Sales in the World –
Table 7: Percentage Breakdown of Toothpaste Manufacturers by Value Sales in the World –
Table 8: Percentage Share Breakdown of Toothbrush Manufacturers by Value Sales in the World –
Table 9: Global Oral Hygiene Products Market by Region for the Period 2007-2015 (Sales in US$ Million)
Table 10: Percentage Breakdown of Global Oral Hygiene Products Market by Region for the Years 2008 & 2009
Table 11: Global Dentifrice Market by Region for the Period 2007-2015 (Sales in US$ Million)
Table 12: Percentage Breakdown of Global Dentifrice Market by Region for the Years 2008 & 2009
Table 13: Global Toothbrush Market by Region for the Period 2007-2015 (Sales in US$ Million)
Table 14: Percentage Breakdown of Global Toothbrush Market by Region for the Years 2008 & 2009
Table 15: Global Mouthwash Market by Region for the Period 2007-2015 (Sales in US$ Million)
Table 16: Percentage Breakdown of Global Mouthwash Market by Region for the Years 2008 & 2009
Table 17: Global Breath Freshener Market by Region for the Period 2007-2015 (Sales in US$ Million)
Table 18: Percentage Breakdown of Global Breath Freshener Market by Region for the Years 2008 & 2009
Table 19: Global Dental Floss Market by Region for the Period 2007-2015 (Sales in US$ Million)
Table 20: Percentage Breakdown of Global Dental Floss Market by Region for the Years 2008 & 2009
Table 21: Global Denture Care Products Market by Region for the Period 2007-2015 (Sales in US$ Million)
Table 22: Percentage Breakdown of Global Denture Care Products Market by Region for the Years 2008 & 2009
Table 23: Global Denture Care Products Market by Segment for the Period 2007-2015 (Sales in US$ Million)
Table 24: Percentage Breakdown of Global Denture Care Products Market by Segment for the Years 2008 & 2009
Table 25: Global Denture Cleanser Market by Region for the Period 2007-2015 (Sales in US$ Million)
Table 26: Percentage Breakdown of Global Denture Cleanser Market by Region for the Years 2008 & 2009
Table 27: Global Denture Adhesive Market by Region for the Period 2007-2015 (Sales in US$ Million)
Table 28: Percentage Breakdown of Global Denture Adhesive Market by Region for the Years 2008 & 2009
Table 29: Global Other Oral Hygiene Products Market by Region for the Period 2007-2015 (Sales in US$ Million)
Table 30: Percentage Breakdown of Global Other Oral Hygiene Products Market by Region for the Years 2008 & 2009
Table 31: Percentage Value Shares of Leading Toothpaste Manufacturers in the US –
Table 32: Percentage Shares of Toothpaste Brands by Sales through Drugstores in the US -
Table 33: Percentage Shares of Toothpaste Brands by Volume Sales through Drugstores in the US –
Table 34: Percentage Shares of Tooth Whitener Brands by Value Sales through Drugstores in the US –
Table 35: Percentage Shares of Tooth Whitener Brands by Volume Sales through Drugstores in the US -
Table 36: Percentage Breakdown of Tooth Whitener Manufacturers by Value Sales in the US –
Table 37: Percentage Breakdown of Toothbrush Market by Product Segment in the US –
Table 38: Percentage Value Shares of Toothbrush Manufacturers in the US -
Table 39: Percentage Value Shares of Manual Toothbrush Brands in the US Drugstores -
Table 40: Percentage Volume Shares of Manual Toothbrush Brands in the US Drugstores -
Table 41: Percentage Volume Shares of Leading Power Toothbrush Brands theUS Drugstores -
Table 42: Percentage Volume Shares of Power Toothbrush Brands in the Drugstores -
Table 43: Percentage Breakdown of Manual Toothbrush Manufacturers by Value Sales in the US -
Table 44: Percentage Breakdown of Manual Toothbrush Brands by Value Sales in the US –
Table 45: Percentage Share Breakdown of Power Toothbrush Manufacturers by Value Sales in the US –
Table 46: Percentage Share Breakdown of Power Toothbrush Brands by Value Sales in the US –
Table 47: Percentage Shares of Mouthwash/ Dental Rinse Brands by Valuye Sales through Drugstores in the US -
Table 48: Percentage Shares of Mouthwash/ Dental Rinse Brands by Volume Sales through Drugstores in the US –
Table 49: Percentage Shares of Mouthwash Manufacturers by Value Sales in North America -
Table 50: Percentage Share Breakdown of Mouthwash Manufacturers by Value Sales in the US -
Table 51: Percentage Shares of Mouthwash Brands by Value Sales in the US –
Table 52: Market Shares of Leading Breath Freshener Brands in the US – 2004 (In Dollar Sales)
Table 53: Market Shares of Leading Breath Freshener Brands in the US – 2004 (In Unit Sales)
Table 54: Percentage Shares of Dental Floss Brands by Value Sales in the US -
Table 55: Percentage Shares of Denture Cleanser (Tablets) Brands y Value Sales in the US –
Table 56: Market Shares of Major Denture Adhesive Brands in the US – 2004 (In Dollar Sales)
Table 57: Percentage Shares of Dental Accessories/Tools Brands through by Value Sales through Drugstores in the US –
Table 58: Percentage Shares of Dental Accessories/Tools Brands by Volume Sales through Drugstores in the US –
Table 59: Oral Hygiene Products Market by Segment in the US: 2007-2015 (Sales in US$ Million)
Table 60: Percentage Breakdown of Oral Hygiene Products Market by Segment in the US for the Years 2008 & 2009
Table 61: Percentage Shares of Leading Toothpaste Manufacturers by Value Sales in Canada –
Table 62: Oral Hygiene Products Market by Segment in Canada: 2007-2015 (Sales in US$ Million)
Table 63: Percentage Breakdown of Oral Hygiene Products Market by Segment in Canada for the Years 2008 & 2009
Table 64: Market Shares of Leading Toothpaste Manufacturers in Japan –
Table 65: Percentage Shares of Dental Floss Manufacturers by Value Sales in Japan -
Table 66: Oral Hygiene Products Market by Segment in Japan: 2007-2015 (Sales in US$ Million)
Table 67: Percentage Breakdown of Oral Hygiene Products Market by Segment in Japan for the Years 2008 & 2009
Table 68: Percentage Value Share of Leading Toothbrush Manufacturers in Europe –
Table 69: Market Share of Leading Toothbrush Vendors in Europe –
Table 70: Percentage Share Breakdown of Leading Mouthwash Manufacturers by Value Sales in Western Europe -
Table 71: Percentage Shares of Leading Mouthwash Manufacturers by Value Sales in Eastern Europe –
Table 72: Percentage Shares of Leading Toothpaste Manufacturers by Value Sales in Europe –
Table 73: Market Shares of Leading Toothpaste Vendors in Europe –
Table 74: Oral Hygiene Products Market by Region in Europe: 2007-2015 (Sales in US$ Million)
Table 75: Percentage Breakdown of Oral Hygiene Products Market by Region in Europe for the Years 2008 & 2009
Table 76: Oral Hygiene Products Market by Segment in Europe: 2007-2015 (Sales in US$ Million)
Table 77: Percentage Breakdown of Oral Hygiene Products Market by Segment in Europe for the Years 2008 & 2009
Table 78: Market Shares of Leading Toothbrush Vendors in France –
Table 79: Oral Hygiene Products Market by Segment in France: 2007-2015 (Sales in US$ Million)
Table 80: Percentage Breakdown of Oral Hygiene Products Market by Segment in France for the Years 2008 & 2009
Table 81: Percentage Shares of Leading Oral Care Product Manufacturers by Value Sales in Germany –
Table 82: Market Shares of Leading Oral Care Manufacturers in Germany –
Table 83: Oral Hygiene Products Market by Segment in Germany: 2007-2015 (Sales in US$ Million)
Table 84: Percentage Breakdown of Oral Hygiene Products Market by Segment in Germany for the Years 2008 & 2009
Table 85: Market Shares of Leading Dental Care Manufacturers in the UK –
Table 86: Oral Hygiene Products Market by Segment in the UK: 2007-2015 (Sales in US$ Million)
Table 87: Percentage Breakdown of Oral Hygiene Products Market by Segment in the UK for the Years 2008 & 2009
Table 88: Market Shares of Leading Toothpaste Manufacturers in Italy –
Table 89: Oral Hygiene Products Market by Segment in Italy: 2007-2015 (Sales in US$ Million)
Table 90: Percentage Breakdown of Oral Hygiene Products Market by Segment in Italy for the Years 2008 & 2009
Table 91: Percentage Shares of Leading Oral Care Products Manufacturers by Value Sales in Spain –
Table 92: Oral Hygiene Products Market by Segment in Spain: 2007-2015 (Sales in US$ Million)
Table 93: Percentage Breakdown of Oral Hygiene Products Market by Segment in Spain for the Years 2008 & 2009
Table 94: Oral Hygiene Products Market by Segment in Russia: 2007-2015 (Sales in US$ Million)
Table 95: Percentage Breakdown of Oral Hygiene Products Market by Segment in Russia for the Years 2008 & 2009
Table 96: Oral Hygiene Products Market by Segment in Rest of Europe: 2007-2015 (Sales in US$ Million)
Table 97: Percentage Breakdown of Oral Hygiene Products Market by Segment in Rest of Europe for the Years 2008 & 2009
Table 98: Percentage Shares of Leading Toothbrush Manufacturers by Value Sales in Asia-Pacific –
Table 99: Percentage Shares of Leading Toothpaste Manufacturers by Value Sales in Asia-Pacific –
Table 100: Percentage Shares of Mouthwash Manufacturers by Value Sales in Asia-Pacific –
Table 101: Percentage Shares of Leading Toothpaste Manufacturers by Value Sales in Korea –
Table 102: Oral Hygiene Products Market by Region in Asia-Pacific (excluding Japan): 2007-2015 (Sales in US$ Million)
Table 103: Percentage Breakdown of Oral Hygiene Products Market by Region in Asia-Pacific (excluding Japan) for the Years 2008 & 2009
Table 104: Oral Hygiene Products Market by Segment in Asia-Pacific (excluding Japan): 2007-2015 (Sales in US$ Million)
Table 105: Percentage Breakdown of Oral Hygiene Products Market by Segment in Asia-Pacific (excluding Japan) for the Years 2008 & 2009
Table 106: Percentage Breakdown of Oral Care Products Demand by Region in China –
Table 107: Percentage Breakdown of Leading Toothpaste Manufacturers by Volume Sales in China –
Table 108: Percentage Shares of Leading Anti-Cavity Toothpaste Manufacturers by Volume Sales in China –
Table 109: Percentage Shares of Leading Herbal Toothpaste Manufacturers by Volume Production in China –
Table 110: Percentage Shares of Leading Whitening Toothpaste Manufacturers by Volume Production in China –
Table 111: Percentage Shares of Leading Toothbrush Manufacturers by Value Sales in China –
Table 112: Percentage Shares of Leading Toothbrush Manufacturers by Volume Production in China –
Table 113: Percentage Shares of Leading Mouth Rinse Manufacturers by Volume Production in China –
Table 114: Percentage Shares of Leading Toothpaste Manufacturers by Value Sales in China –
Table 115: Percentage Breakdown of Leading Anti-Cavity Toothpaste Manufacturers by Value Sales in China –
Table 116: Percentage Shares of Leading Herbal Toothpaste Manufacturers by Value Sales in China -
Table 117: Percentage Breakdowns of Leading Whitening Toothpaste Manufacturers by Value Sales in China -
Table 118: Percentage Shares of Leading Mouth Rinse Toothpaste Manufacturers by Value Sales in China –
Table 119: Oral Hygiene Products Market by Segment in China: 2007-2015 (Sales in US$ Million)
Table 120: Percentage Breakdown of Oral Hygiene Products Market by Segment in China for the Years 2008 & 2009
Table 121: Percentage Shares Breakdown of Leading Toothpowder Manufacturers by Value Sales in India -
Table 122: Percentage Shares of Leading Toothpaste Manufacturers by Value in India -
Table 123: Percentage Shares of Leading Toothbrush Manufacturers by Value in India –
Table 124: Percentage Shares of Leading Toothbrush Manufacturers by Value Sales in India –
Table 125: Oral Hygiene Products Market by Segment in India: 2007-2015 (Sales in US$ Million)
Table 126: Percentage Breakdown of Oral Hygiene Products Market by Segment in India for the Years 2008 & 2009
Table 127: Oral Hygiene Products Market by Segment in Rest of Asia-Pacific: 2007-2015 (Sales in US$ Million)
Table 128: Percentage Breakdown of Oral Hygiene Products Market by Segment in Rest of Asia-Pacific for the Years 2008 & 2009
Table 129: Percentage Shares of Leading Toothbrush Manufacturers by Value Sales in Middle East –
Table 130: Percentage Shares of Leading Toothpaste Manufacturers by Value Sales in the Middle East –
Table 131: Percentage Shares of Leading Mouthwash Manufacturers by Value Sales in Middle-East & Africa –
Table 132: Oral Hygiene Products Market by Segment in Middle East: 2007-2015 (Sales in US$ Million)
Table 133: Percentage Breakdown of Oral Hygiene Products Market by Segment in Middle East for the Years 2008 & 2009
Table 134: Percentage Shares of Leading Toothbrush Manufacturers by Value Sales in Latin America –
Table 135: Percentage Shares of Leading Toothpaste Manufacturers by Value Sales in Latin America –
Table 136: Percentage Breakdown of Toothpaste Manufacturer Volume Sales by Category in Peru –
Table 137: Oral Hygiene Products Market by Segment in Latin America: 2007-2015 (Sales in US$ Million)
Table 138: Percentage Breakdown of Oral Hygiene Products Market by Segment in Latin America for the Years 2008 & 2009 2012Companies Profiled