TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Vietnamese Dong), 2004-09 24
Value analysis (Vietnamese Dong), 2009-14 25
Value analysis (US dollars), 2004-09 27
Value analysis (US dollars), 2009-14 28
Volume analysis, 2004-09 30
Volume analysis, 2009-14 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
Unilever 43
Colgate-Palmolive Company 45
Chapter 5 Category Analysis: Dental Floss 48
Value analysis (Vietnamese Dong), 2004-09 48
Value analysis (Vietnamese Dong), 2009-14 49
Value analysis (US dollars), 2004-09 51
Value analysis (US dollars), 2009-14 51
Volume analysis, 2004-09 53
Volume analysis, 2009-14 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Denture Care 64
Value analysis (Vietnamese Dong), 2004-09 64
Value analysis (Vietnamese Dong), 2009-14 65
Value analysis (US dollars), 2004-09 67
Value analysis (US dollars), 2009-14 67
Volume analysis, 2004-09 69
Volume analysis, 2009-14 70
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 7 Category Analysis: Mouthwash 80
Value analysis (Vietnamese Dong), 2004-09 80
Value analysis (Vietnamese Dong), 2009-14 81
Value analysis (US dollars), 2004-09 83
Value analysis (US dollars), 2009-14 83
Volume analysis, 2004-09 85
Volume analysis, 2009-14 86
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Category Analysis: Toothbrushes 96
Value analysis (Vietnamese Dong), 2004-09 96
Value analysis (Vietnamese Dong), 2009-14 97
Value analysis (US dollars), 2004-09 99
Value analysis (US dollars), 2009-14 99
Volume analysis, 2004-09 101
Volume analysis, 2009-14 102
Company and brand share analysis 104
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 9 Category Analysis: Toothpaste 112
Value analysis (Vietnamese Dong), 2004-09 112
Value analysis (Vietnamese Dong), 2009-14 113
Value analysis (US dollars), 2004-09 115
Value analysis (US dollars), 2009-14 115
Volume analysis, 2004-09 117
Volume analysis, 2009-14 118
Company and brand share analysis 120
Distribution analysis 123
Expenditure and consumption per capita 125
Chapter 10 Country Comparison 128
Value 128
Volume 132
Market share 136
Chapter 11 New Product Development 137
Product launches over time 137
Recent product launches 139
Chapter 12 Macroeconomic Profile 140
Macroeconomic Indicators 140
Chapter 13 Research Methodology 145
Methodology overview 145
Secondary research 146
Market modeling 147
Creating an initial data model 147
Revising the initial data model 147
Creating a final estimate 148
Creating demographic value splits 148
Primary research 148
Data finalization 149
Ongoing research 149
Chapter 14 Appendix 150
Future readings 150
How to contact experts in your industry 150
Disclaimer 150
LIST OF FIGURES
Figure 1: Oral hygiene, Vietnam, value by category (VNDm), 2004-14 26
Figure 2: Oral hygiene, Vietnam, category growth comparison, by value, 2004-14 29
Figure 3: Oral hygiene, Vietnam, volume by category (units, million), 2004-14 32
Figure 4: Oral hygiene, Vietnam, category growth comparison, by volume, 2004-14 32
Figure 5: Oral hygiene, Vietnam, company share by value (%), 2008-09 35
Figure 6: Oral hygiene, Vietnam, distribution channels by value (%), 2008-09 38
Figure 7: Dental floss, Vietnam, value by segment (VNDm), 2004-14 50
Figure 8: Dental floss, Vietnam, category growth comparison, by value, 2004-14 52
Figure 9: Dental floss, Vietnam, volume by segment (units, million), 2004-14 55
Figure 10: Dental floss, Vietnam, category growth comparison, by volume, 2004-14 55
Figure 11: Dental floss, Vietnam, company share by value (%), 2008-09 57
Figure 12: Dental floss, Vietnam, distribution channels by value (%), 2008-09 60
Figure 13: Denture care, Vietnam, value by segment (VNDm), 2004-14 66
Figure 14: Denture care, Vietnam, category growth comparison, by value, 2004-14 68
Figure 15: Denture care, Vietnam, volume by segment (units, million), 2004-14 71
Figure 16: Denture care, Vietnam, category growth comparison, by volume, 2004-14 71
Figure 17: Denture care, Vietnam, company share by value (%), 2008-09 73
Figure 18: Denture care, Vietnam, distribution channels by value (%), 2008-09 76
Figure 19: Mouthwash, Vietnam, value by segment (VNDm), 2004-14 82
Figure 20: Mouthwash, Vietnam, category growth comparison, by value, 2004-14 84
Figure 21: Mouthwash, Vietnam, volume by segment (units, million), 2004-14 87
Figure 22: Mouthwash, Vietnam, category growth comparison, by volume, 2004-14 87
Figure 23: Mouthwash, Vietnam, company share by value (%), 2008-09 89
Figure 24: Mouthwash, Vietnam, distribution channels by value (%), 2008-09 92
Figure 25: Toothbrushes, Vietnam, value by segment (VNDm), 2004-14 98
Figure 26: Toothbrushes, Vietnam, category growth comparison, by value, 2004-14 100
Figure 27: Toothbrushes, Vietnam, volume by segment (units, million), 2004-14 103
Figure 28: Toothbrushes, Vietnam, category growth comparison, by volume, 2004-14 103
Figure 29: Toothbrushes, Vietnam, company share by value (%), 2008-09 105
Figure 30: Toothbrushes, Vietnam, distribution channels by value (%), 2008-09 108
Figure 31: Toothpaste, Vietnam, value by segment (VNDm), 2004-14 114
Figure 32: Toothpaste, Vietnam, category growth comparison, by value, 2004-14 116
Figure 33: Toothpaste, Vietnam, volume by segment (units, million), 2004-14 119
Figure 34: Toothpaste, Vietnam, category growth comparison, by volume, 2004-14 119
Figure 35: Toothpaste, Vietnam, company share by value (%), 2008-09 121
Figure 36: Toothpaste, Vietnam, distribution channels by value (%), 2008-09 124
Figure 37: Global oral hygiene market split (value terms, 2009), top five countries 129
Figure 38: Global oral hygiene market value, 2004–09, top five countries 131
Figure 39: Global oral hygiene market split (volume terms, 2009), top five countries 133
Figure 40: Global oral hygiene market volume, 2004–09, top five countries 135
Figure 41: Annual data review process 146
LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene, Vietnam, value by category (VNDm), 2004-09 24
Table 4: Oral hygiene, Vietnam, value forecast by category (VNDm), 2009-14 25
Table 5: Oral hygiene, Vietnam, value by category ($m), 2004-09 27
Table 6: Oral hygiene, Vietnam, value forecast by category ($m), 2009-14 28
Table 7: Oral hygiene, Vietnam, volume by category (units, million), 2004-09 30
Table 8: Oral hygiene, Vietnam, volume forecast by category (units, million), 2009-14 31
Table 9: Oral hygiene, Vietnam, brand share by value (%), 2008-09 33
Table 10: Oral hygiene, Vietnam, value by brand (VNDm), 2008-09 34
Table 11: Oral hygiene, Vietnam, company share by value (%), 2008-09 36
Table 12: Oral hygiene, Vietnam, value by company (VNDm), 2008-09 36
Table 13: Oral hygiene, Vietnam, distribution channels by value (%), 2008-09 37
Table 14: Oral hygiene, Vietnam, value by distribution channel (VNDm), 2008-09 37
Table 15: Oral hygiene, Vietnam, expenditure per capita (VND), 2004-09 39
Table 16: Oral hygiene, Vietnam, forecast expenditure per capita (VND), 2009-14 40
Table 17: Oral hygiene, Vietnam, expenditure per capita ($), 2004-09 40
Table 18: Oral hygiene, Vietnam, forecast expenditure per capita ($), 2009-14 41
Table 19: Oral hygiene, Vietnam, consumption per capita (units), 2004-09 41
Table 20: Oral hygiene, Vietnam, forecast consumption per capita (units), 2009-14 42
Table 21: Unilever key facts 43
Table 22: Colgate-Palmolive Company key facts 45
Table 23: Dental floss, Vietnam, value by segment (VNDm), 2004-09 48
Table 24: Dental floss, Vietnam, value forecast by segment (VNDm), 2009-14 49
Table 25: Dental floss, Vietnam, value by segment ($m), 2004-09 51
Table 26: Dental floss, Vietnam, value forecast by segment ($m), 2009-14 51
Table 27: Dental floss, Vietnam, volume by segment (units, million), 2004-09 53
Table 28: Dental floss, Vietnam, volume forecast by segment (units, million), 2009-14 54
Table 29: Dental floss, Vietnam, brand share by value (%), 2008-09 56
Table 30: Dental floss, Vietnam, value by brand (VNDm), 2008-09 56
Table 31: Dental floss, Vietnam, company share by value (%), 2008-09 58
Table 32: Dental floss, Vietnam, value by company (VNDm), 2008-09 58
Table 33: Dental floss, Vietnam, distribution channels by value (%), 2008-09 59
Table 34: Dental floss, Vietnam, value by distribution channel (VNDm), 2008-09 59
Table 35: Dental floss, Vietnam, expenditure per capita (VND), 2004-09 61
Table 36: Dental floss, Vietnam, forecast expenditure per capita (VND), 2009-14 61
Table 37: Dental floss, Vietnam, expenditure per capita ($), 2004-09 62
Table 38: Dental floss, Vietnam, forecast expenditure per capita ($), 2009-14 62
Table 39: Dental floss, Vietnam, consumption per capita (units), 2004-09 63
Table 40: Dental floss, Vietnam, forecast consumption per capita (units), 2009-14 63
Table 41: Denture care, Vietnam, value by segment (VNDm), 2004-09 64
Table 42: Denture care, Vietnam, value forecast by segment (VNDm), 2009-14 65
Table 43: Denture care, Vietnam, value by segment ($m), 2004-09 67
Table 44: Denture care, Vietnam, value forecast by segment ($m), 2009-14 67
Table 45: Denture care, Vietnam, volume by segment (units, million), 2004-09 69
Table 46: Denture care, Vietnam, volume forecast by segment (units, million), 2009-14 70
Table 47: Denture care, Vietnam, brand share by value (%), 2008-09 72
Table 48: Denture care, Vietnam, value by brand (VNDm), 2008-09 72
Table 49: Denture care, Vietnam, company share by value (%), 2008-09 74
Table 50: Denture care, Vietnam, value by company (VNDm), 2008-09 74
Table 51: Denture care, Vietnam, distribution channels by value (%), 2008-09 75
Table 52: Denture care, Vietnam, value by distribution channel (VNDm), 2008-09 75
Table 53: Denture care, Vietnam, expenditure per capita (VND), 2004-09 77
Table 54: Denture care, Vietnam, forecast expenditure per capita (VND), 2009-14 77
Table 55: Denture care, Vietnam, expenditure per capita ($), 2004-09 78
Table 56: Denture care, Vietnam, forecast expenditure per capita ($), 2009-14 78
Table 57: Denture care, Vietnam, consumption per capita (units), 2004-09 79
Table 58: Denture care, Vietnam, forecast consumption per capita (units), 2009-14 79
Table 59: Mouthwash, Vietnam, value by segment (VNDm), 2004-09 80
Table 60: Mouthwash, Vietnam, value forecast by segment (VNDm), 2009-14 81
Table 61: Mouthwash, Vietnam, value by segment ($m), 2004-09 83
Table 62: Mouthwash, Vietnam, value forecast by segment ($m), 2009-14 83
Table 63: Mouthwash, Vietnam, volume by segment (units, million), 2004-09 85
Table 64: Mouthwash, Vietnam, volume forecast by segment (units, million), 2009-14 86
Table 65: Mouthwash, Vietnam, brand share by value (%), 2008-09 88
Table 66: Mouthwash, Vietnam, value by brand (VNDm), 2008-09 88
Table 67: Mouthwash, Vietnam, company share by value (%), 2008-09 90
Table 68: Mouthwash, Vietnam, value by company (VNDm), 2008-09 90
Table 69: Mouthwash, Vietnam, distribution channels by value (%), 2008-09 91
Table 70: Mouthwash, Vietnam, value by distribution channel (VNDm), 2008-09 91
Table 71: Mouthwash, Vietnam, expenditure per capita (VND), 2004-09 93
Table 72: Mouthwash, Vietnam, forecast expenditure per capita (VND), 2009-14 93
Table 73: Mouthwash, Vietnam, expenditure per capita ($), 2004-09 94
Table 74: Mouthwash, Vietnam, forecast expenditure per capita ($), 2009-14 94
Table 75: Mouthwash, Vietnam, consumption per capita (units), 2004-09 95
Table 76: Mouthwash, Vietnam, forecast consumption per capita (units), 2009-14 95
Table 77: Toothbrushes, Vietnam, value by segment (VNDm), 2004-09 96
Table 78: Toothbrushes, Vietnam, value forecast by segment (VNDm), 2009-14 97
Table 79: Toothbrushes, Vietnam, value by segment ($m), 2004-09 99
Table 80: Toothbrushes, Vietnam, value forecast by segment ($m), 2009-14 99
Table 81: Toothbrushes, Vietnam, volume by segment (units, million), 2004-09 101
Table 82: Toothbrushes, Vietnam, volume forecast by segment (units, million), 2009-14 102
Table 83: Toothbrushes, Vietnam, brand share by value (%), 2008-09 104
Table 84: Toothbrushes, Vietnam, value by brand (VNDm), 2008-09 104
Table 85: Toothbrushes, Vietnam, company share by value (%), 2008-09 106
Table 86: Toothbrushes, Vietnam, value by company (VNDm), 2008-09 106
Table 87: Toothbrushes, Vietnam, distribution channels by value (%), 2008-09 107
Table 88: Toothbrushes, Vietnam, value by distribution channel (VNDm), 2008-09 107
Table 89: Toothbrushes, Vietnam, expenditure per capita (VND), 2004-09 109
Table 90: Toothbrushes, Vietnam, forecast expenditure per capita (VND), 2009-14 109
Table 91: Toothbrushes, Vietnam, expenditure per capita ($), 2004-09 110
Table 92: Toothbrushes, Vietnam, forecast expenditure per capita ($), 2009-14 110
Table 93: Toothbrushes, Vietnam, consumption per capita (units), 2004-09 111
Table 94: Toothbrushes, Vietnam, forecast consumption per capita (units), 2009-14 111
Table 95: Toothpaste, Vietnam, value by segment (VNDm), 2004-09 112
Table 96: Toothpaste, Vietnam, value forecast by segment (VNDm), 2009-14 113
Table 97: Toothpaste, Vietnam, value by segment ($m), 2004-09 115
Table 98: Toothpaste, Vietnam, value forecast by segment ($m), 2009-14 115
Table 99: Toothpaste, Vietnam, volume by segment (units, million), 2004-09 117
Table 100: Toothpaste, Vietnam, volume forecast by segment (units, million), 2009-14 118
Table 101: Toothpaste, Vietnam, brand share by value (%), 2008-09 120
Table 102: Toothpaste, Vietnam, value by brand (VNDm), 2008-09 120
Table 103: Toothpaste, Vietnam, company share by value (%), 2008-09 122
Table 104: Toothpaste, Vietnam, value by company (VNDm), 2008-09 122
Table 105: Toothpaste, Vietnam, distribution channels by value (%), 2008-09 123
Table 106: Toothpaste, Vietnam, value by distribution channel (VNDm), 2008-09 123
Table 107: Toothpaste, Vietnam, expenditure per capita (VND), 2004-09 125
Table 108: Toothpaste, Vietnam, forecast expenditure per capita (VND), 2009-14 125
Table 109: Toothpaste, Vietnam, expenditure per capita ($), 2004-09 126
Table 110: Toothpaste, Vietnam, forecast expenditure per capita ($), 2009-14 126
Table 111: Toothpaste, Vietnam, consumption per capita (units), 2004-09 127
Table 112: Toothpaste, Vietnam, forecast consumption per capita (units), 2009-14 127
Table 113: Global oral hygiene market value, 2009 128
Table 114: Global oral hygiene market split (value terms ($m), 2009), top five countries 131
Table 115: Global oral hygiene market volume, 2009 132
Table 116: Global oral hygiene market split (volume terms, 2009), top five countries 135
Table 117: Leading players, top five countries 136
Table 118: Vietnam oral hygiene new product launches reports, by company, 2009 137
Table 119: Vietnam oral hygiene new product launches SKUs, by company, 2009 137
Table 120: Vietnam oral hygiene new product launches (reports), by flavor and fragrances, 2009 138
Table 121: Vietnam oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 138
Table 122: Vietnam oral hygiene new product launches (reports), by package tags or claims, 2009 139
Table 123: Vietnam oral hygiene new product launches - recent five launches (2009) 139
Table 124: Vietnam population, by age group, 2004-09 (millions) 140
Table 125: Vietnam population forecast, by age group, 2009-14 (millions) 141
Table 126: Vietnam population, by gender, 2004-09 (millions) 141
Table 127: Vietnam population forecast, by gender, 2009-14 (millions) 142
Table 128: Vietnam nominal GDP, 2004-09 (VNDbn, nominal prices) 142
Table 129: Vietnam nominal GDP forecast, 2009-14 (VNDbn, nominal prices)z 142
Table 130: Vietnam real GDP, 2004-09 (VNDbn, 2000 prices) 143
Table 131: Vietnam real GDP forecast, 2009-14 (VNDbn, 2000 prices) 143
Table 132: Vietnam real GDP, 2004-09 ($bn, 2000 prices) 143
Table 133: Vietnam real GDP forecast, 2009-14 ($bn, 2000 prices) 144
Table 134: Vietnam consumer price index, 2004-09 (2000=100) 144
Table 135: Vietnam consumer price index, 2009-14 (2000=100) 144
