TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 19
Chapter 4 Eastern Europe Other Pet Care - Market Overview 21
Value analysis (US dollars), 2003?08 21
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profile 34
Spectrum Brands Inc. 34
Chapter 6 Category Analysis: Bird 36
Value analysis (US dollars), 2003?08 36
Value analysis (US dollars), 2008?13 37
Volume analysis, 2003?08 39
Volume analysis, 2008?13 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 7 Category Analysis: Fish 49
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 8 Category Analysis: Rodent 62
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company share analysis 68
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 9 Research Methodology 74
Methodology overview 74
Secondary research 75
Market modeling 76
Creating an initial data model 76
Revising the initial data model 76
Creating a final estimate 77
Creating demographic value splits 77
Primary research 77
Data finalization 78
Ongoing research 78
Chapter 10 APPENDIX 79
Future readings 79
How to contact experts in your industry 79
Disclaimer 79

LIST OF FIGURES
Figure 1: Eastern Europe other pet care value and value forecast, 2003?13 ($m, nominal prices) 23
Figure 2: Eastern Europe other pet care category growth comparison, by value, 2003?13 23
Figure 3: Eastern Europe other pet care volume and volume forecast, 2003?13 (kg/units, million) 26
Figure 4: Eastern Europe other pet care category growth comparison, by volume, 2003?13 26
Figure 5: Eastern Europe other pet care company share (top five companies), by value, 2007?08 (%) 29
Figure 6: Eastern Europe other pet care distribution channels, by value, 2007?08 (%) 31
Figure 7: Eastern Europe bird value and value forecast, 2003?13 ($m, nominal prices) 38
Figure 8: Eastern Europe bird category growth comparison, by value, 2003?13 38
Figure 9: Eastern Europe bird volume and volume forecast, 2003?13 (kg/units, million) 41
Figure 10: Eastern Europe bird category growth comparison, by volume, 2003?13 41
Figure 11: Eastern Europe bird company share, by value, 2007?08 (%) 44
Figure 12: Eastern Europe bird distribution channels, by value, 2007?08 (%) 46
Figure 13: Eastern Europe fish value and value forecast, 2003?13 ($m, nominal prices) 51
Figure 14: Eastern Europe fish category growth comparison, by value, 2003?13 51
Figure 15: Eastern Europe fish volume and volume forecast, 2003?13 (kg/units, million) 54
Figure 16: Eastern Europe fish category growth comparison, by volume, 2003?13 54
Figure 17: Eastern Europe fish company share, by value, 2007?08 (%) 57
Figure 18: Eastern Europe fish distribution channels, by value, 2007?08 (%) 59
Figure 19: Eastern Europe rodent value and value forecast, 2003?13 ($m, nominal prices) 64
Figure 20: Eastern Europe rodent category growth comparison, by value, 2003?13 64
Figure 21: Eastern Europe rodent volume and volume forecast, 2003?13 (kg/units, million) 67
Figure 22: Eastern Europe rodent category growth comparison, by volume, 2003?13 67
Figure 23: Eastern Europe rodent company share, by value, 2007?08 (%) 69
Figure 24: Eastern Europe rodent distribution channels, by value, 2007?08 (%) 71
Figure 25: Annual data review process 75

LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Eastern Europe other pet care value (country-wise), 2003?08 ($m, nominal prices) 17
Table 4: Eastern Europe other pet care value (country-wise) forecast, 2008–13 ($m, nominal prices) 18
Table 5: Eastern Europe other pet care volume (country-wise), 2003?08 (kg/units, million) 19
Table 6: Eastern Europe other pet care volume (country-wise) forecast, 2008–13 (kg/units, million) 20
Table 7: Eastern Europe other pet care value, 2003?08 ($m, nominal prices) 21
Table 8: Eastern Europe other pet care value forecast, 2008?13 ($m, nominal prices) 22
Table 9: Eastern Europe other pet care volume, 2003?08 (kg/units, million) 24
Table 10: Eastern Europe other pet care volume forecast, 2008?13 (kg/units, million) 25
Table 11: Eastern Europe other pet care company share (top 20 companies) by value, 2007?08 (%) 27
Table 12: Eastern Europe other pet care value, by company, 2007?08 ($m, nominal prices) 28
Table 13: Eastern Europe other pet care distribution channels, by value, 2007?08 (%) 30
Table 14: Eastern Europe other pet care value, by distribution channel, 2007?08 ($m, nominal prices) 30
Table 15: Eastern Europe other pet care expenditure per capita, 2003?08 ($, nominal prices) 32
Table 16: Eastern Europe other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 32
Table 17: Eastern Europe other pet care consumption per capita, 2003?08 (kg/units) 33
Table 18: Eastern Europe other pet care forecast consumption per capita, 2008?13 (kg/units) 33
Table 19: Spectrum Brands Inc. key facts 34
Table 20: Eastern Europe bird value, 2003?08 ($m, nominal prices) 36
Table 21: Eastern Europe bird value forecast, 2008?13 ($m, nominal prices) 37
Table 22: Eastern Europe bird volume, 2003?08 (kg/units, million) 39
Table 23: Eastern Europe bird volume forecast, 2008?13 (kg/units, million) 40
Table 24: Eastern Europe bird company share, by value, 2007?08 (%) 42
Table 25: Eastern Europe bird value, by company, 2007?08 ($m, nominal prices) 43
Table 26: Eastern Europe bird distribution channels, by value, 2007?08 (%) 45
Table 27: Eastern Europe bird value, by distribution channel, 2007?08 ($m, nominal prices) 45
Table 28: Eastern Europe bird expenditure per capita, 2003?08 ($, nominal prices) 47
Table 29: Eastern Europe bird forecast expenditure per capita, 2008?13 ($, nominal prices) 47
Table 30: Eastern Europe bird consumption per capita, 2003?08 (kg/units) 48
Table 31: Eastern Europe bird forecast consumption per capita, 2008?13 (kg/units) 48
Table 32: Eastern Europe fish value, 2003?08 ($m, nominal prices) 49
Table 33: Eastern Europe fish value forecast, 2008?13 ($m, nominal prices) 50
Table 34: Eastern Europe fish volume, 2003?08 (kg/units, million) 52
Table 35: Eastern Europe fish volume forecast, 2008?13 (kg/units, million) 53
Table 36: Eastern Europe fish company share, by value, 2007?08 (%) 55
Table 37: Eastern Europe fish value, by company, 2007?08 ($m, nominal prices) 56
Table 38: Eastern Europe fish distribution channels, by value, 2007?08 (%) 58
Table 39: Eastern Europe fish value, by distribution channel, 2007?08 ($m, nominal prices) 58
Table 40: Eastern Europe fish expenditure per capita, 2003?08 ($, nominal prices) 60
Table 41: Eastern Europe fish forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 42: Eastern Europe fish consumption per capita, 2003?08 (kg/units) 61
Table 43: Eastern Europe fish forecast consumption per capita, 2008?13 (kg/units) 61
Table 44: Eastern Europe rodent value, 2003?08 ($m, nominal prices) 62
Table 45: Eastern Europe rodent value forecast, 2008?13 ($m, nominal prices) 63
Table 46: Eastern Europe rodent volume, 2003?08 (kg/units, million) 65
Table 47: Eastern Europe rodent volume forecast, 2008?13 (kg/units, million) 66
Table 48: Eastern Europe rodent company share, by value, 2007?08 (%) 68
Table 49: Eastern Europe rodent value, by company, 2007?08 ($m, nominal prices) 68
Table 50: Eastern Europe rodent distribution channels, by value, 2007?08 (%) 70
Table 51: Eastern Europe rodent value, by distribution channel, 2007?08 ($m, nominal prices) 70
Table 52: Eastern Europe rodent expenditure per capita, 2003?08 ($, nominal prices) 72
Table 53: Eastern Europe rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 72
Table 54: Eastern Europe rodent consumption per capita, 2003?08 (kg/units) 73
Table 55: Eastern Europe rodent forecast consumption per capita, 2008?13 (kg/units) 73