TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Forint), 2003?08 19
Value analysis (Forint), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profile 35
Spectrum Brands, Inc. 35
Chapter 5 Category Analysis: Bird 37
Value analysis (Forint), 2003?08 37
Value analysis (Forint), 2008?13 38
Value analysis (US dollars), 2003?08 40
Value analysis (US dollars), 2008?13 40
Volume analysis, 2003?08 42
Volume analysis, 2008?13 43
Company and brand share analysis 45
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Fish 53
Value analysis (Forint), 2003?08 53
Value analysis (Forint), 2008?13 54
Value analysis (US dollars), 2003?08 56
Value analysis (US dollars), 2008?13 56
Volume analysis, 2003?08 58
Volume analysis, 2008?13 59
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: Rodent 69
Value analysis (Forint), 2003?08 69
Value analysis (Forint), 2008?13 70
Value analysis (US dollars), 2003?08 72
Value analysis (US dollars), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 Country Comparison 84
Value 84
Volume 89
Market share 94
Chapter 9 PESTLE Analysis 95
Summary 95
Political analysis 96
Economic analysis 98
Social analysis 101
Technological analysis 104
Legal analysis 107
Environmental analysis 110
Chapter 10 Macroeconomic Profile 113
Macroeconomic indicators 113
Chapter 11 Research Methodology 118
Methodology overview 118
Secondary research 119
Market modeling 120
Creating an initial data model 120
Revising the initial data model 120
Creating a final estimate 121
Creating demographic value splits 121
Primary research 121
Data finalization 122
Ongoing research 122
Chapter 12 APPENDIX 123
Future readings 123
How to contact experts in your industry 123
Disclaimer 123
LIST OF FIGURES
Figure 1: Hungary other pet care value and value forecast, 2003?13 (HUFm, nominal prices) 21
Figure 2: Hungary other pet care category growth comparison, by value, 2003?13 23
Figure 3: Hungary other pet care volume and volume forecast, 2003?13 (kg/units, million) 26
Figure 4: Hungary other pet care category growth comparison, by volume, 2003?13 26
Figure 5: Hungary other pet care company share, by value, 2007?08 (%) 28
Figure 6: Hungary other pet care distribution channels, by value, 2007?08 (%) 31
Figure 7: Hungary bird value and value forecast, 2003?13 (HUFm, nominal prices) 39
Figure 8: Hungary bird category growth comparison, by value, 2003?13 41
Figure 9: Hungary bird volume and volume forecast, 2003?13 (kg/units, million) 44
Figure 10: Hungary bird category growth comparison, by volume, 2003?13 44
Figure 11: Hungary bird company share, by value, 2007?08 (%) 46
Figure 12: Hungary bird distribution channels, by value, 2007?08 (%) 49
Figure 13: Hungary fish value and value forecast, 2003?13 (HUFm, nominal prices) 55
Figure 14: Hungary fish category growth comparison, by value, 2003?13 57
Figure 15: Hungary fish volume and volume forecast, 2003?13 (kg/units, million) 60
Figure 16: Hungary fish category growth comparison, by volume, 2003?13 60
Figure 17: Hungary fish company share, by value, 2007?08 (%) 62
Figure 18: Hungary fish distribution channels, by value, 2007?08 (%) 65
Figure 19: Hungary rodent value and value forecast, 2003?13 (HUFm, nominal prices) 71
Figure 20: Hungary rodent category growth comparison, by value, 2003?13 73
Figure 21: Hungary rodent volume and volume forecast, 2003?13 (kg/units, million) 76
Figure 22: Hungary rodent category growth comparison, by volume, 2003?13 76
Figure 23: Hungary rodent distribution channels, by value, 2007?08 (%) 80
Figure 24: Global other pet care market split (value terms, 2008), top five countries 85
Figure 25: Global other pet care market value, 2003–08, top five countries 88
Figure 26: Global other pet care market split (volume terms, 2008), top five countries 90
Figure 27: Global other pet care market volume, 2003–08, top five countries 93
Figure 28: Annual data review process 119
LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Hungary other pet care value, 2003?08 (HUFm, nominal prices) 19
Table 4: Hungary other pet care value forecast, 2008?13 (HUFm, nominal prices) 20
Table 5: Hungary other pet care value, 2003?08 ($m, nominal prices) 22
Table 6: Hungary other pet care value forecast, 2008?13 ($m, nominal prices) 22
Table 7: Hungary other pet care volume, 2003?08 (kg/units, million) 24
Table 8: Hungary other pet care volume forecast, 2008?13 (kg/units, million) 25
Table 9: Hungary other pet care brand share, by value, 2007?08 (%) 27
Table 10: Hungary other pet care value, by brand 2007?08 (HUFm, nominal prices) 27
Table 11: Hungary other pet care company share by value, 2007?08 (%) 29
Table 12: Hungary other pet care value, by company, 2007?08 (HUFm, nominal prices) 29
Table 13: Hungary other pet care distribution channels, by value, 2007?08 (%) 30
Table 14: Hungary other pet care value, by distribution channel, 2007?08 (HUFm, nominal prices) 30
Table 15: Hungary other pet care expenditure per capita, 2003?08 (HUF, nominal prices) 32
Table 16: Hungary other pet care forecast expenditure per capita, 2008?13 (HUF, nominal prices) 32
Table 17: Hungary other pet care expenditure per capita, 2003?08 ($, nominal prices) 33
Table 18: Hungary other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 33
Table 19: Hungary other pet care consumption per capita, 2003?08 (kg/units) 34
Table 20: Hungary other pet care forecast consumption per capita, 2008?13 (kg/units) 34
Table 21: Spectrum Brands, Inc. key facts 35
Table 22: Hungary bird value, 2003?08 (HUFm, nominal prices) 37
Table 23: Hungary bird value forecast, 2008?13 (HUFm, nominal prices) 38
Table 24: Hungary bird value, 2003?08 ($m, nominal prices) 40
Table 25: Hungary bird value forecast, 2008?13 ($m, nominal prices) 40
Table 26: Hungary bird volume, 2003?08 (kg/units, million) 42
Table 27: Hungary bird volume forecast, 2008?13 (kg/units, million) 43
Table 28: Hungary bird brand share, by value, 2007?08 (%) 45
Table 29: Hungary bird value, by brand 2007?08 (HUFm, nominal prices) 45
Table 30: Hungary bird company share by value, 2007?08 (%) 47
Table 31: Hungary bird value, by company, 2007?08 (HUFm, nominal prices) 47
Table 32: Hungary bird distribution channels, by value, 2007?08 (%) 48
Table 33: Hungary bird value, by distribution channel, 2007?08 (HUFm, nominal prices) 48
Table 34: Hungary bird expenditure per capita, 2003?08 (HUF, nominal prices) 50
Table 35: Hungary bird forecast expenditure per capita, 2008?13 (HUF, nominal prices) 50
Table 36: Hungary bird expenditure per capita, 2003?08 ($, nominal prices) 51
Table 37: Hungary bird forecast expenditure per capita, 2008?13 ($, nominal prices) 51
Table 38: Hungary bird consumption per capita, 2003?08 (kg/units) 52
Table 39: Hungary bird forecast consumption per capita, 2008?13 (kg/units) 52
Table 40: Hungary fish value, 2003?08 (HUFm, nominal prices) 53
Table 41: Hungary fish value forecast, 2008?13 (HUFm, nominal prices) 54
Table 42: Hungary fish value, 2003?08 ($m, nominal prices) 56
Table 43: Hungary fish value forecast, 2008?13 ($m, nominal prices) 56
Table 44: Hungary fish volume, 2003?08 (kg/units, million) 58
Table 45: Hungary fish volume forecast, 2008?13 (kg/units, million) 59
Table 46: Hungary fish brand share, by value, 2007?08 (%) 61
Table 47: Hungary fish value, by brand 2007?08 (HUFm, nominal prices) 61
Table 48: Hungary fish company share by value, 2007?08 (%) 63
Table 49: Hungary fish value, by company, 2007?08 (HUFm, nominal prices) 63
Table 50: Hungary fish distribution channels, by value, 2007?08 (%) 64
Table 51: Hungary fish value, by distribution channel, 2007?08 (HUFm, nominal prices) 64
Table 52: Hungary fish expenditure per capita, 2003?08 (HUF, nominal prices) 66
Table 53: Hungary fish forecast expenditure per capita, 2008?13 (HUF, nominal prices) 66
Table 54: Hungary fish expenditure per capita, 2003?08 ($, nominal prices) 67
Table 55: Hungary fish forecast expenditure per capita, 2008?13 ($, nominal prices) 67
Table 56: Hungary fish consumption per capita, 2003?08 (kg/units) 68
Table 57: Hungary fish forecast consumption per capita, 2008?13 (kg/units) 68
Table 58: Hungary rodent value, 2003?08 (HUFm, nominal prices) 69
Table 59: Hungary rodent value forecast, 2008?13 (HUFm, nominal prices) 70
Table 60: Hungary rodent value, 2003?08 ($m, nominal prices) 72
Table 61: Hungary rodent value forecast, 2008?13 ($m, nominal prices) 72
Table 62: Hungary rodent volume, 2003?08 (kg/units, million) 74
Table 63: Hungary rodent volume forecast, 2008?13 (kg/units, million) 75
Table 64: Hungary rodent brand share, by value, 2007?08 (%) 77
Table 65: Hungary rodent value, by brand 2007?08 (HUFm, nominal prices) 77
Table 66: Hungary rodent company share by value, 2007?08 (%) 78
Table 67: Hungary rodent value, by company, 2007?08 (HUFm, nominal prices) 78
Table 68: Hungary rodent distribution channels, by value, 2007?08 (%) 79
Table 69: Hungary rodent value, by distribution channel, 2007?08 (HUFm, nominal prices) 79
Table 70: Hungary rodent expenditure per capita, 2003?08 (HUF, nominal prices) 81
Table 71: Hungary rodent forecast expenditure per capita, 2008?13 (HUF, nominal prices) 81
Table 72: Hungary rodent expenditure per capita, 2003?08 ($, nominal prices) 82
Table 73: Hungary rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 82
Table 74: Hungary rodent consumption per capita, 2003?08 (kg/units) 83
Table 75: Hungary rodent forecast consumption per capita, 2008?13 (kg/units) 83
Table 76: Global other pet care market value, 2008 84
Table 77: Global other pet care market split (value terms ($m), 2008), top five countries 87
Table 78: Global other pet care market volume, 2008 89
Table 79: Global other pet care market split (volume terms, 2008), top five countries 92
Table 80: Leading players, top five countries 94
Table 81: Analysis of Hungary’s political landscape 96
Table 82: Analysis of Hungary’s economy 98
Table 83: Analysis of Hungary’s social system 101
Table 84: Analysis of Hungary’s technological landscape 104
Table 85: Patents granted by USPTO to Hungary and other nations, 2002–06 105
Table 86: Analysis of Hungary’s legal landscape 107
Table 87: Analysis of Hungary’s environmental landscape 110
Table 88: Hungary population, by age group, 2003?08 (millions) 113
Table 89: Hungary population forecast, by age group, 2008?13 (millions) 114
Table 90: Hungary population, by gender, 2003?08 (millions) 114
Table 91: Hungary population forecast, by gender, 2008?13 (millions) 115
Table 92: Hungary nominal GDP, 2003?08 (HUFbn, nominal prices) 115
Table 93: Hungary nominal GDP forecast, 2008?13 (HUFbn, nominal prices) 115
Table 94: Hungary real GDP, 2003?08 (HUFbn, 2000 prices) 116
Table 95: Hungary real GDP forecast, 2008?13 (HUFbn, 2000 prices) 116
Table 96: Hungary real GDP, 2003?08 ($bn, 2000 prices) 116
Table 97: Hungary real GDP forecast, 2008?13 ($bn, 2000 prices) 117
Table 98: Hungary consumer price index, 2003?08 (2000=100) 117
Table 99: Hungary consumer price index, 2008?13 (2000=100) 117
