TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 Latin America Other Pet Care - Market Overview 19
Value analysis (US dollars), 2003?08 19
Value analysis (US dollars), 2008?13 20
Volume analysis, 2003?08 22
Volume analysis, 2008?13 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profile 32
Mars, Inc. 32
Chapter 6 Category Analysis: Bird 34
Value analysis (US dollars), 2003?08 34
Value analysis (US dollars), 2008?13 35
Volume analysis, 2003?08 37
Volume analysis, 2008?13 38
Company share analysis 40
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 7 Category Analysis: Fish 46
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company share analysis 52
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 8 Category Analysis: Rodent 58
Value analysis (US dollars), 2003?08 58
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company share analysis 64
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 9 Research Methodology 70
Methodology overview 70
Secondary research 71
Market modeling 72
Creating an initial data model 72
Revising the initial data model 72
Creating a final estimate 73
Creating demographic value splits 73
Primary research 73
Data finalization 74
Ongoing research 74
Chapter 10 APPENDIX 75
Future readings 75
How to contact experts in your industry 75
Disclaimer 75

LIST OF FIGURES
Figure 1: Latin America other pet care value and value forecast, 2003?13 ($m, nominal prices) 21
Figure 2: Latin America other pet care category growth comparison, by value, 2003?13 21
Figure 3: Latin America other pet care volume and volume forecast, 2003?13 (kg/units, million) 24
Figure 4: Latin America other pet care category growth comparison, by volume, 2003?13 24
Figure 5: Latin America other pet care company share, by value, 2007?08 (%) 27
Figure 6: Latin America other pet care distribution channels, by value, 2007?08 (%) 29
Figure 7: Latin America bird value and value forecast, 2003?13 ($m, nominal prices) 36
Figure 8: Latin America bird category growth comparison, by value, 2003?13 36
Figure 9: Latin America bird volume and volume forecast, 2003?13 (kg/units, million) 39
Figure 10: Latin America bird category growth comparison, by volume, 2003?13 39
Figure 11: Latin America bird company share, by value, 2007?08 (%) 41
Figure 12: Latin America bird distribution channels, by value, 2007?08 (%) 43
Figure 13: Latin America fish value and value forecast, 2003?13 ($m, nominal prices) 48
Figure 14: Latin America fish category growth comparison, by value, 2003?13 48
Figure 15: Latin America fish volume and volume forecast, 2003?13 (kg/units, million) 51
Figure 16: Latin America fish category growth comparison, by volume, 2003?13 51
Figure 17: Latin America fish company share, by value, 2007?08 (%) 53
Figure 18: Latin America fish distribution channels, by value, 2007?08 (%) 55
Figure 19: Latin America rodent value and value forecast, 2003?13 ($m, nominal prices) 60
Figure 20: Latin America rodent category growth comparison, by value, 2003?13 60
Figure 21: Latin America rodent volume and volume forecast, 2003?13 (kg/units, million) 63
Figure 22: Latin America rodent category growth comparison, by volume, 2003?13 63
Figure 23: Latin America rodent company share, by value, 2007?08 (%) 65
Figure 24: Latin America rodent distribution channels, by value, 2007?08 (%) 67
Figure 25: Annual data review process 71

LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Latin America other pet care value (country-wise), 2003?08 ($m, nominal prices) 17
Table 4: Latin America other pet care value (country-wise) forecast, 2008–13 ($m, nominal prices) 17
Table 5: Latin America other pet care volume (country-wise), 2003?08 (kg/units, million) 18
Table 6: Latin America other pet care volume (country-wise) forecast, 2008–13 (kg/units, million) 18
Table 7: Latin America other pet care value, 2003?08 ($m, nominal prices) 19
Table 8: Latin America other pet care value forecast, 2008?13 ($m, nominal prices) 20
Table 9: Latin America other pet care volume, 2003?08 (kg/units, million) 22
Table 10: Latin America other pet care volume forecast, 2008?13 (kg/units, million) 23
Table 11: Latin America other pet care company share by value, 2007?08 (%) 25
Table 12: Latin America other pet care value, by company, 2007?08 ($m, nominal prices) 26
Table 13: Latin America other pet care distribution channels, by value, 2007?08 (%) 28
Table 14: Latin America other pet care value, by distribution channel, 2007?08 ($m, nominal prices) 28
Table 15: Latin America other pet care expenditure per capita, 2003?08 ($, nominal prices) 30
Table 16: Latin America other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 30
Table 17: Latin America other pet care consumption per capita, 2003?08 (kg/units) 31
Table 18: Latin America other pet care forecast consumption per capita, 2008?13 (kg/units) 31
Table 19: Mars, Inc. key facts 32
Table 20: Latin America bird value, 2003?08 ($m, nominal prices) 34
Table 21: Latin America bird value forecast, 2008?13 ($m, nominal prices) 35
Table 22: Latin America bird volume, 2003?08 (kg/units, million) 37
Table 23: Latin America bird volume forecast, 2008?13 (kg/units, million) 38
Table 24: Latin America bird company share, by value, 2007?08 (%) 40
Table 25: Latin America bird value, by company, 2007?08 ($m, nominal prices) 40
Table 26: Latin America bird distribution channels, by value, 2007?08 (%) 42
Table 27: Latin America bird value, by distribution channel, 2007?08 ($m, nominal prices) 42
Table 28: Latin America bird expenditure per capita, 2003?08 ($, nominal prices) 44
Table 29: Latin America bird forecast expenditure per capita, 2008?13 ($, nominal prices) 44
Table 30: Latin America bird consumption per capita, 2003?08 (kg/units) 45
Table 31: Latin America bird forecast consumption per capita, 2008?13 (kg/units) 45
Table 32: Latin America fish value, 2003?08 ($m, nominal prices) 46
Table 33: Latin America fish value forecast, 2008?13 ($m, nominal prices) 47
Table 34: Latin America fish volume, 2003?08 (kg/units, million) 49
Table 35: Latin America fish volume forecast, 2008?13 (kg/units, million) 50
Table 36: Latin America fish company share, by value, 2007?08 (%) 52
Table 37: Latin America fish value, by company, 2007?08 ($m, nominal prices) 52
Table 38: Latin America fish distribution channels, by value, 2007?08 (%) 54
Table 39: Latin America fish value, by distribution channel, 2007?08 ($m, nominal prices) 54
Table 40: Latin America fish expenditure per capita, 2003?08 ($, nominal prices) 56
Table 41: Latin America fish forecast expenditure per capita, 2008?13 ($, nominal prices) 56
Table 42: Latin America fish consumption per capita, 2003?08 (kg/units) 57
Table 43: Latin America fish forecast consumption per capita, 2008?13 (kg/units) 57
Table 44: Latin America rodent value, 2003?08 ($m, nominal prices) 58
Table 45: Latin America rodent value forecast, 2008?13 ($m, nominal prices) 59
Table 46: Latin America rodent volume, 2003?08 (kg/units, million) 61
Table 47: Latin America rodent volume forecast, 2008?13 (kg/units, million) 62
Table 48: Latin America rodent company share, by value, 2007?08 (%) 64
Table 49: Latin America rodent value, by company, 2007?08 ($m, nominal prices) 64
Table 50: Latin America rodent distribution channels, by value, 2007?08 (%) 66
Table 51: Latin America rodent value, by distribution channel, 2007?08 ($m, nominal prices) 66
Table 52: Latin America rodent expenditure per capita, 2003?08 ($, nominal prices) 68
Table 53: Latin America rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 68
Table 54: Latin America rodent consumption per capita, 2003?08 (kg/units) 69
Table 55: Latin America rodent forecast consumption per capita, 2008?13 (kg/units) 69