TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 Middle East And Africa Other Pet Care - Market Overview 19
Value analysis (US dollars), 2003?08 19
Value analysis (US dollars), 2008?13 20
Volume analysis, 2003?08 22
Volume analysis, 2008?13 23
Company share analysis 25
Distribution analysis 27
Expenditure and consumption per capita 29
Chapter 5 Leading Company Profile 31
Spectrum Brands Inc. 31
Chapter 6 Category Analysis: Bird 33
Value analysis (US dollars), 2003?08 33
Value analysis (US dollars), 2008?13 34
Volume analysis, 2003?08 36
Volume analysis, 2008?13 37
Company share analysis 39
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 7 Category Analysis: Fish 45
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company share analysis 51
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 8 Category Analysis: Rodent 57
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 58
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company share analysis 63
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 9 Research Methodology 69
Methodology overview 69
Secondary research 70
Market modeling 71
Creating an initial data model 71
Revising the initial data model 71
Creating a final estimate 72
Creating demographic value splits 72
Primary research 72
Data finalization 73
Ongoing research 73
Chapter 10 APPENDIX 74
Future readings 74
How to contact experts in your industry 74
Disclaimer 74

LIST OF FIGURES
Figure 1: Middle East and Africa other pet care value and value forecast, 2003?13 ($m, nominal prices) 21
Figure 2: Middle East and Africa other pet care category growth comparison, by value, 2003?13 21
Figure 3: Middle East and Africa other pet care volume and volume forecast, 2003?13 (kg/units, million) 24
Figure 4: Middle East and Africa other pet care category growth comparison, by volume, 2003?13 24
Figure 5: Middle East and Africa other pet care company share, by value, 2007?08 (%) 26
Figure 6: Middle East and Africa other pet care distribution channels, by value, 2007?08 (%) 28
Figure 7: Middle East and Africa bird value and value forecast, 2003?13 ($m, nominal prices) 35
Figure 8: Middle East and Africa bird category growth comparison, by value, 2003?13 35
Figure 9: Middle East and Africa bird volume and volume forecast, 2003?13 (kg/units, million) 38
Figure 10: Middle East and Africa bird category growth comparison, by volume, 2003?13 38
Figure 11: Middle East and Africa bird company share, by value, 2007?08 (%) 40
Figure 12: Middle East and Africa bird distribution channels, by value, 2007?08 (%) 42
Figure 13: Middle East and Africa fish value and value forecast, 2003?13 ($m, nominal prices) 47
Figure 14: Middle East and Africa fish category growth comparison, by value, 2003?13 47
Figure 15: Middle East and Africa fish volume and volume forecast, 2003?13 (kg/units, million) 50
Figure 16: Middle East and Africa fish category growth comparison, by volume, 2003?13 50
Figure 17: Middle East and Africa fish company share, by value, 2007?08 (%) 52
Figure 18: Middle East and Africa fish distribution channels, by value, 2007?08 (%) 54
Figure 19: Middle East and Africa rodent value and value forecast, 2003?13 ($m, nominal prices) 59
Figure 20: Middle East and Africa rodent category growth comparison, by value, 2003?13 59
Figure 21: Middle East and Africa rodent volume and volume forecast, 2003?13 (kg/units, million) 62
Figure 22: Middle East and Africa rodent category growth comparison, by volume, 2003?13 62
Figure 23: Middle East and Africa rodent company share, by value, 2007?08 (%) 64
Figure 24: Middle East and Africa rodent distribution channels, by value, 2007?08 (%) 66
Figure 25: Annual data review process 70

LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Middle East and Africa other pet care value (country-wise), 2003?08 ($m, nominal prices) 17
Table 4: Middle East and Africa other pet care value (country-wise) forecast, 2008–13 ($m, nominal prices) 17
Table 5: Middle East and Africa other pet care volume (country-wise), 2003?08 (kg/units, million) 18
Table 6: Middle East and Africa other pet care volume (country-wise) forecast, 2008–13 (kg/units, million) 18
Table 7: Middle East and Africa other pet care value, 2003?08 ($m, nominal prices) 19
Table 8: Middle East and Africa other pet care value forecast, 2008?13 ($m, nominal prices) 20
Table 9: Middle East and Africa other pet care volume, 2003?08 (kg/units, million) 22
Table 10: Middle East and Africa other pet care volume forecast, 2008?13 (kg/units, million) 23
Table 11: Middle East and Africa other pet care company share, by value, 2007?08 (%) 25
Table 12: Middle East and Africa other pet care value, by company, 2007?08 ($m, nominal prices) 25
Table 13: Middle East and Africa other pet care distribution channels, by value, 2007?08 (%) 27
Table 14: Middle East and Africa other pet care value, by distribution channel, 2007?08 ($m, nominal prices) 27
Table 15: Middle East and Africa other pet care expenditure per capita, 2003?08 ($, nominal prices) 29
Table 16: Middle East and Africa other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 29
Table 17: Middle East and Africa other pet care consumption per capita, 2003?08 (kg/units) 30
Table 18: Middle East and Africa other pet care forecast consumption per capita, 2008?13 (kg/units) 30
Table 19: Spectrum Brands Inc. key facts 31
Table 20: Middle East and Africa bird value, 2003?08 ($m, nominal prices) 33
Table 21: Middle East and Africa bird value forecast, 2008?13 ($m, nominal prices) 34
Table 22: Middle East and Africa bird volume, 2003?08 (kg/units, million) 36
Table 23: Middle East and Africa bird volume forecast, 2008?13 (kg/units, million) 37
Table 24: Middle East and Africa bird company share, by value, 2007?08 (%) 39
Table 25: Middle East and Africa bird value, by company, 2007?08 ($m, nominal prices) 39
Table 26: Middle East and Africa bird distribution channels, by value, 2007?08 (%) 41
Table 27: Middle East and Africa bird value, by distribution channel, 2007?08 ($m, nominal prices) 41
Table 28: Middle East and Africa bird expenditure per capita, 2003?08 ($, nominal prices) 43
Table 29: Middle East and Africa bird forecast expenditure per capita, 2008?13 ($, nominal prices) 43
Table 30: Middle East and Africa bird consumption per capita, 2003?08 (kg/units) 44
Table 31: Middle East and Africa bird forecast consumption per capita, 2008?13 (kg/units) 44
Table 32: Middle East and Africa fish value, 2003?08 ($m, nominal prices) 45
Table 33: Middle East and Africa fish value forecast, 2008?13 ($m, nominal prices) 46
Table 34: Middle East and Africa fish volume, 2003?08 (kg/units, million) 48
Table 35: Middle East and Africa fish volume forecast, 2008?13 (kg/units, million) 49
Table 36: Middle East and Africa fish company share, by value, 2007?08 (%) 51
Table 37: Middle East and Africa fish value, by company, 2007?08 ($m, nominal prices) 51
Table 38: Middle East and Africa fish distribution channels, by value, 2007?08 (%) 53
Table 39: Middle East and Africa fish value, by distribution channel, 2007?08 ($m, nominal prices) 53
Table 40: Middle East and Africa fish expenditure per capita, 2003?08 ($, nominal prices) 55
Table 41: Middle East and Africa fish forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 42: Middle East and Africa fish consumption per capita, 2003?08 (kg/units) 56
Table 43: Middle East and Africa fish forecast consumption per capita, 2008?13 (kg/units) 56
Table 44: Middle East and Africa rodent value, 2003?08 ($m, nominal prices) 57
Table 45: Middle East and Africa rodent value forecast, 2008?13 ($m, nominal prices) 58
Table 46: Middle East and Africa rodent volume, 2003?08 (kg/units, million) 60
Table 47: Middle East and Africa rodent volume forecast, 2008?13 (kg/units, million) 61
Table 48: Middle East and Africa rodent company share, by value, 2007?08 (%) 63
Table 49: Middle East and Africa rodent value, by company, 2007?08 ($m, nominal prices) 63
Table 50: Middle East and Africa rodent distribution channels, by value, 2007?08 (%) 65
Table 51: Middle East and Africa rodent value, by distribution channel, 2007?08 ($m, nominal prices) 65
Table 52: Middle East and Africa rodent expenditure per capita, 2003?08 ($, nominal prices) 67
Table 53: Middle East and Africa rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 67
Table 54: Middle East and Africa rodent consumption per capita, 2003?08 (kg/units) 68
Table 55: Middle East and Africa rodent forecast consumption per capita, 2008?13 (kg/units) 68