TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 19
Chapter 4 Western Europe Other Pet Care - Market Overview 21
Value analysis (US dollars), 2003?08 21
Value analysis (US dollars), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profile 34
Spectrum Brands Inc. 34
Chapter 6 Category Analysis: Bird 36
Value analysis (US dollars), 2003?08 36
Value analysis (US dollars), 2008?13 37
Volume analysis, 2003?08 39
Volume analysis, 2008?13 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 7 Category Analysis: Fish 49
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 8 Category Analysis: Rodent 62
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 9 Research Methodology 75
Methodology overview 75
Secondary research 76
Market modeling 77
Creating an initial data model 77
Revising the initial data model 77
Creating a final estimate 78
Creating demographic value splits 78
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 10 APPENDIX 80
Future readings 80
How to contact experts in your industry 80
Disclaimer 80

LIST OF FIGURES
Figure 1: Western Europe other pet care value and value forecast, 2003?13 ($m, nominal prices) 23
Figure 2: Western Europe other pet care category growth comparison, by value, 2003?13 23
Figure 3: Western Europe other pet care volume and volume forecast, 2003?13 (kg/units, million) 26
Figure 4: Western Europe other pet care category growth comparison, by volume, 2003?13 26
Figure 5: Western Europe other pet care company share (top five companies), by value, 2007?08 (%) 29
Figure 6: Western Europe other pet care distribution channels, by value, 2007?08 (%) 31
Figure 7: Western Europe bird value and value forecast, 2003?13 ($m, nominal prices) 38
Figure 8: Western Europe bird category growth comparison, by value, 2003?13 38
Figure 9: Western Europe bird volume and volume forecast, 2003?13 (kg/units, million) 41
Figure 10: Western Europe bird category growth comparison, by volume, 2003?13 41
Figure 11: Western Europe bird company share (top five companies), by value, 2007?08 (%) 44
Figure 12: Western Europe bird distribution channels, by value, 2007?08 (%) 46
Figure 13: Western Europe fish value and value forecast, 2003?13 ($m, nominal prices) 51
Figure 14: Western Europe fish category growth comparison, by value, 2003?13 51
Figure 15: Western Europe fish volume and volume forecast, 2003?13 (kg/units, million) 54
Figure 16: Western Europe fish category growth comparison, by volume, 2003?13 54
Figure 17: Western Europe fish company share, by value, 2007?08 (%) 57
Figure 18: Western Europe fish distribution channels, by value, 2007?08 (%) 59
Figure 19: Western Europe rodent value and value forecast, 2003?13 ($m, nominal prices) 64
Figure 20: Western Europe rodent category growth comparison, by value, 2003?13 64
Figure 21: Western Europe rodent volume and volume forecast, 2003?13 (kg/units, million) 67
Figure 22: Western Europe rodent category growth comparison, by volume, 2003?13 67
Figure 23: Western Europe rodent company share (top five companies), by value, 2007?08 (%) 70
Figure 24: Western Europe rodent distribution channels, by value, 2007?08 (%) 72
Figure 25: Annual data review process 76

LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Western Europe other pet care value (country-wise), 2003?08 ($m, nominal prices) 17
Table 4: Western Europe other pet care value (country-wise) forecast, 2008–13 ($m, nominal prices) 18
Table 5: Western Europe other pet care volume (country-wise), 2003?08 (kg/units, million) 19
Table 6: Western Europe other pet care volume (country-wise) forecast, 2008–13 (kg/units, million) 20
Table 7: Western Europe other pet care value, 2003?08 ($m, nominal prices) 21
Table 8: Western Europe other pet care value forecast, 2008?13 ($m, nominal prices) 22
Table 9: Western Europe other pet care volume, 2003?08 (kg/units, million) 24
Table 10: Western Europe other pet care volume forecast, 2008?13 (kg/units, million) 25
Table 11: Western Europe other pet care company share (top 20 companies) by value, 2007?08 (%) 27
Table 12: Western Europe other pet care value, by company, 2007?08 ($m, nominal prices) 28
Table 13: Western Europe other pet care distribution channels, by value, 2007?08 (%) 30
Table 14: Western Europe other pet care value, by distribution channel, 2007?08 ($m, nominal prices) 30
Table 15: Western Europe other pet care expenditure per capita, 2003?08 ($, nominal prices) 32
Table 16: Western Europe other pet care forecast expenditure per capita, 2008?13 ($, nominal prices) 32
Table 17: Western Europe other pet care consumption per capita, 2003?08 (kg/units) 33
Table 18: Western Europe other pet care forecast consumption per capita, 2008?13 (kg/units) 33
Table 19: Spectrum Brands Inc. key facts 34
Table 20: Western Europe bird value, 2003?08 ($m, nominal prices) 36
Table 21: Western Europe bird value forecast, 2008?13 ($m, nominal prices) 37
Table 22: Western Europe bird volume, 2003?08 (kg/units, million) 39
Table 23: Western Europe bird volume forecast, 2008?13 (kg/units, million) 40
Table 24: Western Europe bird company share by value, 2007?08 (%) 42
Table 25: Western Europe bird value, by company, 2007?08 ($m, nominal prices) 43
Table 26: Western Europe bird distribution channels, by value, 2007?08 (%) 45
Table 27: Western Europe bird value, by distribution channel, 2007?08 ($m, nominal prices) 45
Table 28: Western Europe bird expenditure per capita, 2003?08 ($, nominal prices) 47
Table 29: Western Europe bird forecast expenditure per capita, 2008?13 ($, nominal prices) 47
Table 30: Western Europe bird consumption per capita, 2003?08 (kg/units) 48
Table 31: Western Europe bird forecast consumption per capita, 2008?13 (kg/units) 48
Table 32: Western Europe fish value, 2003?08 ($m, nominal prices) 49
Table 33: Western Europe fish value forecast, 2008?13 ($m, nominal prices) 50
Table 34: Western Europe fish volume, 2003?08 (kg/units, million) 52
Table 35: Western Europe fish volume forecast, 2008?13 (kg/units, million) 53
Table 36: Western Europe fish company share by value, 2007?08 (%) 55
Table 37: Western Europe fish value, by company, 2007?08 ($m, nominal prices) 56
Table 38: Western Europe fish distribution channels, by value, 2007?08 (%) 58
Table 39: Western Europe fish value, by distribution channel, 2007?08 ($m, nominal prices) 58
Table 40: Western Europe fish expenditure per capita, 2003?08 ($, nominal prices) 60
Table 41: Western Europe fish forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 42: Western Europe fish consumption per capita, 2003?08 (kg/units) 61
Table 43: Western Europe fish forecast consumption per capita, 2008?13 (kg/units) 61
Table 44: Western Europe rodent value, 2003?08 ($m, nominal prices) 62
Table 45: Western Europe rodent value forecast, 2008?13 ($m, nominal prices) 63
Table 46: Western Europe rodent volume, 2003?08 (kg/units, million) 65
Table 47: Western Europe rodent volume forecast, 2008?13 (kg/units, million) 66
Table 48: Western Europe rodent company share by value, 2007?08 (%) 68
Table 49: Western Europe rodent value, by company, 2007?08 ($m, nominal prices) 69
Table 50: Western Europe rodent distribution channels, by value, 2007?08 (%) 71
Table 51: Western Europe rodent value, by distribution channel, 2007?08 ($m, nominal prices) 71
Table 52: Western Europe rodent expenditure per capita, 2003?08 ($, nominal prices) 73
Table 53: Western Europe rodent forecast expenditure per capita, 2008?13 ($, nominal prices) 73
Table 54: Western Europe rodent consumption per capita, 2003?08 (kg/units) 74
Table 55: Western Europe rodent forecast consumption per capita, 2008?13 (kg/units) 74